Grey/NY Taps Adam Reid For Lean Cuisine Overhaul

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As part of a major brand overhaul including new packaging and entree options, Lean Cuisine and Grey Advertising have changed up the advertising with a move away from weight loss marketing with new broadcast and social campaigns.

The broadcast campaign, “Feed Your Phenomenal,”  launched with a :30, here’s the “feature length” 2 minute version

Super, super proud of the job BODEGA director Adam Reid did on this important project for Grey/NY

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Credits:
Advertising Agency:Grey, New York, USA
Worldwide Chief Creative Officer: Tor Myhren
Chief Creative Officer: Andreas Dahlqyist
Executive Creative Director: Linda Mummiani, Caitlin Ewing
EVP Global Account Director: Rick Reilly
Svp Account Director: Mercedes Campos
Account Supervisor: Melissa Saks
Account Executive: Abel Gachou
Project Manager: Stephen Samelko
EVP Director of Film Production: Bennett McCarroll
VP Executive producer: Adam Seely
Associate Producer: Suzie Davidson
Director: Adam Reid
Executive Producer: Clint Goldman
Head Of Production: Michael Flexner
Line Producer: Rayna Saslove
Director Of Photography: Evan Jake Cohen
Editorial: WildChild NY
Editor: Deirdre Bell
Audio: Dante Desole, VisionPost
Music: Human