Played out on a disused runway lined with more than 350 projected mapped motion and audio sensitive lasers and lights, Original Film director Richard de Aragues, musical artist will.i.am and stunt driver Niki Faulkner battle against speed and rhythm to conduct and navigate a trio of Lexus NXs’, hitting the laser ‘targets’ at the correct tempo to synchronise with music.
A team of sixty-five technicians worked for over seven days to build the rigging for the lights and motion sensitive lasers, designed by Marshmallow Laser Feast (MLF), instead of using CGI only.
Speaking about the video, will.i.am said: ”Working with the stunt guys to hit the laser targets in time with the music wasn’t easy to get right but the result was awesome. The combination of technology, design and music in this project was out of this world.”
MLF Creative Director, Barnaby Steel said: “Together with Lexus, we’ve created a huge musical game with three stunt drivers as the players and will.i.am as the conductor. Music is brought to life when the cars hit beams of light that are motion sensitive at the correct time and rhythm. It’s basically like a giant laser harp with cars instead of fingers. The challenge for will.i.am and the drivers was to navigate the light points on tempo. When they fell off beat and triggered notes off tempo, the system would have to restart.”
Here’s a look behind the scenes to see how it was done
YouTube film here – http://j.mp/1NFps7i – (last we checked 1.6M views!)