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The New Hollywood: Why Brands Are Making Movies

In 2015 the brand film floodgates finally opened.

Prada-owned Miu Miu, American Girl, and Cornetto ice cream—three brands in very different verticals—all released high-quality short films this past year. In October, JetBlue premiered HumanKinda, which runs 16 minutes. In November, Johnnie Walker released The Gentleman’s Wager II, an 11-minute movie starring Jude Law.

These examples aren’t glorified TV spots, either; they’re full-fledged short films. With each new release, marketers are raising the bar for branded entertainment—and if we’re being honest, some of them put Hollywood’s non-branded offerings to shame.

Other clients in the game


good read via Contently link here.