Creative License Drives Celebs + Music to Buick’s Super Bowl Spots

CL - Buick

Rockstar licensing gurus Creative License handled celebrity talent procurement & music licensing for GM’s Buick for their first ever spot in the Super Bowl. The spot features New York Giants wide receiver Odell Beckham Jr. and actress-model Emily Ratajkowski from the thriller Gone Girl, promoting Buick’s new Cascada, the brand’s first convertible in a quarter-century that is due in showrooms in a matter of weeks. The company says the car, with a sculpted look and wide, athletic stance, will continue its effort to change the perception of Buick.

CL also handled music + celeb duties for a digital-only campaign for the Cascada starring Unbreakable Kimmy Schmidt star Ellie Kemper.  The campaign is a series of ad vignettes and a YouTube film that features Kemper in a series of lighthearted, humorous scenarios. Also, a “between the scenes” short shows Kemper attending a yoga class and sharing tips on how she stays camera- and convertible-ready.

CL - Buick

Creative License, with offices in NY, Milan, Mumbai and Sao Paulo, is the top independent firm specializing in the high stakes procurement of celebrity talent, music licensing and copyrighted intellectual property for use in advertising, public relations, special events, and promotional campaigns.