The Iceman Skateth: Haley Geffen + Bodega gear up for Under Armour + US Speedskating

Just in time for the Winter Olympics in Pyeongchang, BODEGA CD/director Haley Geffen takes to the ice to debut Under Armour’s new “speed skin” for the US Olympic Speedskating team. With VFX by Zoic Studios combined with edit + sound design from colleagues Chris Carson at NORTHERN LIGHTS + Jody Nazzaro at SUPEREXPLODER, the piece showcases the suit’s asymmetrical skin design that matches the athletes’ natural movement.

From UA: to support US Speedskating’s renewed training efforts and intense focus on Pyeongchang, Under Armour’s innovation team set out to deliver a new Olympic speed skin that maximizes comfort, mobility and speed. Fabrics and concepts were tested for hundreds of hours, creating an asymmetrical skin design that matched the sport-specific movement of always turning left. This build matches the athletes’ natural, ergonomic movement on the ice while keeping comfort and mobility at the forefront.