Humor. Appetite appeal. Social engagement.
From Jennifer: It’s kind of amazing how many incredibly laudatory quotes have been made about Edwards! I was thrilled to help turn this phenomenon into a bold, funny and let’s not forget delicious Social campaign. We focused our attention on style and texture; delivering the message that an Edwards pie at a party will elicit lots of “Oohs!” My goal in crafting visuals for this campaign was to capture the passionate voice of the consumer, to make the viewer feel good, and to feel energized while ultimately associating those good vibes with Edwards pies.
Jennifer “Brings the Sweet” below. Enjoy her delectable Pumpkin + Turtle Pies !
Director: Jennifer Davick; Food Stylist: Diana Scanlon; Prop Stylist: Jan Maple; Production: SCHROM