With the belief that an effective director required practical experience, he worked his way up from PA and grip to camera operator, cinematographer, editor, VFX artist and producer before combining these successful pursuits toward his current path as a writer / director. With a practical sense of production, a penchant for storytelling, and a style that merges the latest in technology & visual effects with breathtaking photography, Anthony is one of the busiest working directors today. As a director he has worked with numerous clients including Porsche, Peroni, Nordstrom, Verizon, Samsung MasterCard, Droid, and Motorola.
“I believe in leading from the front, always with an efficient and clear communication of purpose,” states Anthony. “I feel honored to be joining the other elite group of artists on SEED’s roster”.
His visual effects experience helps him create surreal visions of the future like his recent work for Cappasity, the 3D shopping technology developer. The work is regarded as one of the most inspiring depictions for the future of augmented reality. Remarkably, besides his interests in science fiction, futuristic and fantasy work, Anthony has vast expertise in real-life documentaries and a knack for dealing with non-actors. “I’ve shot hundreds of mini-docs for small business owners when I started my career. Some say I’ve built a reputation for making heroes out of ordinary persons,” says Pietromonaco.
SEED owner/EP, Roy Skillicorn, asserts, “He is a true Renaissance man. He is a totally unique thinker maybe because of his diverse background. He seems to have an answer for every visual or logistical problem. His storytelling and messaging are consistently central but striking visuals are always introduced to enhance. He is both collaborative and communicative, artistic and eager to problem solve. Thus, I believe, he is the perfect fit for today’s marketplace and its highly complex directorial demands”.