Patron’s Handcrafted Holiday “Spirit” from SCHROM’s Jennifer Davick

To get everybody into the holiday “spirit”, SCHROM director/photographer Jennifer Davick crafted this tasty campaign for Patron. Cheers to a truly integrated campaign!

With a Patron bottle as the hero (sometimes literally, sometimes figuratively), the tequila brand used its social and digital platforms to inspire its target audience to make Patron the centerpiece of all holiday tables. They created environmental live action “culinary lifestyle” footage that was cut into an existing documentary in addition to stop-motion tablescape scenes for social platforms and an immersive 360-degree video featuring imaginative cocktails + recipes to deliver the larger Patron holiday message.