To celebrate Hobo Johnson & the LoveMakers’ upcoming September album release, Warner Records asked Groove Jones to create Augmented Reality (AR) face filters based on the album cover’s artwork and features the new song ‘Typical Story.’ It was a hit with 600K fans engaging with it in 24 hours !
The album artwork features an abstract portrait of Hobo, his face covered in a collage of blue and white paint, and wildflowers in his hair. Groove Jones recreated this effect for the Snapchat and Facebook platforms, so fans and social media users can become the album cover.
GJ used both platforms’ face-mapping technology to cover the user’s face with the same white and blue paint, and anchor wildflowers in their hair, all while a clip of Hobo’s song ‘Typical Story’ plays in the background.
With the filter applied, a user can open their mouth and the face paint dissolves away, leaving just the flowers.
The team at Warner Records was really excited about the filter and when it went live, Snap selected it to be featured on the Snapchat lens of the day screen, exposing the filter to millions of Snap users.
About Hobo Johnson
Hobo Johnson and The Lovemakers are a spoken word, hip hop, rap-rock group from Sacramento California. Headed by Frank Lopes Jr., Hobo Johnson is a huge underground artist that broke into the mainstream on NPR’s Tiny Desk concert series which was viewed on YouTube over 15 million times. “The Fall of Hobo Johnson” is their second album and is due for release on September 13.