Perfect Fries from Schrom’s Jennifer Davick

Enjoy this new mouth watering work from tabletop food + lifestyle director/DP/photographer Jennifer Davick at SCHROM for Alexia Potatoes line of frozen fries.

Bring on the Brussels

From Jennifer:  I directed this recipe video series for Alexia to elevate style and appetite appeal by incorporating strong props, playful drops, fresh ingredients, multiple camera angles and beautiful light!  Our approach to these motion set-ups was to capture the spirit of the Alexia brand – it’s focus on flavor combinations and the highest quality ingredients – in all forms of its fries–sweet potato, rosemary, julienned, skinny, waffle cut and the humble puff.  Creatively, we orchestrated the perfect food moments and designed the shoot so that we could successfully deliver appetizing and effective :30- and :15-second spots that Alexia is now using to grow its audience across its website, digital and social platforms.

Wrap it Up

Rosemary Waffle Bake