Welcome to BACKYARD Jeff Aron Lable

Super pleased to welcome director  Jeff Aron Lable  to  BACKYARD


Here’s the press from SHOTS

A humor director with a flair for strong art direction and a slightly off-beat visual/narrative style, Lable has brought his talents to such brands as VISA, Toyota, Sears, HBO, DiscountHotels, and Pepsi. Lable’s work has been honored in Cannes, The One Show, and the LA Shorts Fest, in addition to being included in the SHOOT New Directors Showcase, the New Directors Showcase at Cannes, and on the BBC “World’s Funniest Commercials”.

Equally comfortable directing celebrity/athlete talent or cast actors, Lable is known for his ability to get a brand message across in humorous vignettes — oftentimes executed at the apparent expense of his subject’s discomfort. His work has been described as awkwardly funny, occasionally bordering on the absurd, but always in keeping with the creative objective.

“Jeff’s comedic sensibility and directorial style is wholly unique and fills a spot on our roster that clients are clamoring for,” notes Backyard EPs, Kris Mathur and Emily Malito. Backyard CEO Kevin Allodi adds, “Backyard is known for advancing the careers of strong comedy Directors. Having put in over a decade of hard work honing his craft, we’re thrilled to have Jeff joining us at this stage of his career. He is absolutely one to watch!”

“I’m delighted to be joining the team at Backyard,” says Lable. “Their long-standing reputation as a high-quality production partner to world-class agencies and brands, particularly in the comedy realm, is what drew me to them. Their capabilities to address the broader range of work now being demanded by agency creatives and brands takes advantage of my strengths as both a Director and former Creative/Art Director. Plus, they’re just a really great group of people with a demonstrated willingness to seek bigger/better creative work for their Directors. I’m excited about what we’ll do together.”


SHOOT covers Jeff’s signing here

New Series Empowering Girls in Sports, Chevy GOALKEEPERS, from Backyard’s Ashley Avis

Great new important work just breaking from director/editor Ashley Avis at Backyard for Chevy GOALKEEPERS empowerment initiative from Commonwealth/McCann Detroit

GOALKEEPERS, is a fourteen-part series from Chevrolet spreading a message empowerment for young woman to stay active in sports.  Statistically between the ages of 12 and 16 years old, girls quit sports at 2x the rate of boys but studies show that most women in CEO and significant power positions in business played sports as a girl. 

Staying in the game promotes leadership skills, understanding and facing challenges, teamwork, and personality development.  The GOALKEEPERS Launch film features several real female athletes between the ages of 12 and 16, alongside Olympian greats such as Mia Hamm, Laurie Hernandez, Hilary Knight and Casey Stoney as well as GM legends Cathy Clegg, Alicia Boler Davis and Mandi Damman. 

Avis wanted to approach the project, a message that was close to home with her, with a cinematic elegance, but also with the innate power that comes with casting real girls who compete in real sports.

GOALKEEPERS was produced by Edward Winters, directed + edited by Ashley Avis, and shot by DP Kai Krause.  Many incredible artists lent their talents to the project in support of the cause including Technicolor’s senior colorist Maxine Gervais (of over 50+ blockbusters including Black Panther, The Mule, and Book of Eli), post sound mixer Ben Wilkins (Oscar winner for Whiplash), and composer Peter Gregson (solo cellist on projects like Marvel’s Wonder Woman)

Director Greg Popp Swings Into BACKYARD

Director Greg Popp has joined the roster at LA-based BACKYARD, bringing his seasoned comedy and performance skills to a smart, enthusiastic team.

Verizon – Quick Dip

Greg and Backyard CMO, Roy Skillicorn, have had a working relationship and strong friendship for over twenty-five years, having first worked together when Greg began at DDB. Greg went on to become a Senior Vice President before embarking on a successful directing career. His ground breaking and intensely funny work for Head & Shoulders, Burger King and Anheuser-Busch secured attention from the community. Greg’s most recent work for Atlantic Union Bank follows suit, once again tapping into undeniably viral humor. 

Bud Light Lime – Can Confessions

Skillicorn rejoined Backyard last year under its new ownership with a mandate to expand the roster. Roy had Greg in mind from the start to sign him.  Skillicorn describes the breadth of Greg’s work as “bridging many established boundaries of comedy: from subtle to broad, from simple visual gags to complex clever dialogue, often involving celebrities or top sports personalities. Greg gets performances that are so well crafted that they simply demand a response from the viewer; whether it’s a hearty laugh, a smile or just a thought provoking grin.” “I find this magic in all of his work,” adds Skillicorn

Burger King – Gasoline

Backyard EPs, Kris Mathur and Emily Malito, are equally excited to start working with Greg, whose comedy chops, optimism and natural instincts combine to serve as a perfect corner stone to the roster. “To describe Greg as just a comedy director is limiting.  Greg is a true comedic storyteller, incredibly intuitive and hardworking. He enjoys directing big productions like we do, but he is also more than willing to consider and offer up solutions for projects that are creatively interesting, yet financially challenging. Greg’s agency background helps him create a highly collaborative environment on set, which is evidenced by a high volume of repeat business,” asserts Mathur.  

RBC – The Break-up

Greg is already at work on his first Backyard project, his fifth celebrity- driven Head & Shoulders project with Saatchi & Saatchi NY

Director Patrick Creadon Joins Backyard

Meet our new Backyarder!

Backyard Productions has signed director Patrick Creadon for spot and branded content representation in the U.S.

Patrick Creadon – If You Build It

Based in LA, Patrick Creadon has been making creative content and specializing in the world of non-fiction storytelling while also working on commercials, television projects, and award-winning documentary films. Vision coupled with creative storytelling has been the driving force and foundation of Patrick’s artistic endeavors, filming all across the globe – he has shot numerous commercials and content for Fisher-Price, Unilever, Intel and Fair Trade.

Fisher Price – Wishes For Baby

Creadon’s feature projects have made their mark on the festival circuit, including Sundance, Tribeca and Slamdance.  His directorial debut Wordplay premiered at the 2006 Sundance Film Festival, and went on to become the second-highest grossing documentary of that year.  Other films include I.O.U.S.A. (2008), If You Build It (2014), All Work All Play (2015), and an installment about Notre Dame football for ESPN’s award-winning documentary series 30 for 30 (2016). His critically acclaimed documentary, Hesburgh (2018), about the legendary long-time president of the University of Notre Dame, will see its theatrical release later this year.  Creadon’s latest film, Ski Bum: The Warren Miller Story (2019), just made its world premier as the opening night film at the Slamdance Fest in Park City, Utah.

Patrick Creadon – All Work, All Play

Jake Sherry is in the Backyard

BACKYARD is pleased to welcome NY-based director Jake Sherry to its roster.

Recognized for his ability to tease out natural performances in both actors and real people, especially kids, Jake manages to capture the subject’s most unique mannerisms and characteristics. These nuances of detail, and his relentless pursuit of authenticity, result in distinctively human on-camera moments that make his work stand out from the crowd.

PGA – Sketched on a Napkin

Backyard CMO Roy Skillicorn sums it up this way: “Jake knows that the simplest concepts can be the most powerful, if you tell it right. The richness of his aesthetically beautiful film blends perfectly with genuine performances, engaging the viewer, drawing them deeper into the message or storyline. He is on his way to being a superstar”

Lincoln – Rylie’s Wish

A college professor once told Jake, “Filmmaking is the most fun you can have with your clothes on…” Jake agreed and his work has since been featured in AdWeek, Splice Magazine, Billboard and the New York Times. His directing has taken him across Europe, Africa, and Asia — most recently to Vietnam to direct Nick Jonas for Malibu Rum. Recent clients include Lincoln Motors, the Human Impacts Institute, L’Oreal and Verizon.

Vice – Think Again

About joining Backyard, Jake relates, “The industry is constantly evolving, so one of the things that drew me to Backyard is that Roy and the team are forever reinventing themselves and the company. Backyard is a creative, collaborative, forward thinking entity that brings decades of experience to the table. They’re also a hell of a lot of fun to work with. I can’t wait to see what we build together.”

Backyard’s Daniel Sheppard Pumping Up For Advil

BACKYARD‘s Daniel Sheppard brings the heavyweight funny in this breaking work for Advil Flu out of Taxi/Toronto