Bodega welcomes director Lindsay Daniels to the roster

Content creation/production studio BODEGA, with bases of operation in NY and San Francisco, has signed director Lindsay Daniels for U.S. commercial representation. She has helmed spots for such brands as Amazon, Pinterest, Nordstrom and Garnier. Upcoming work out of Bodega includes a Famous Footwear spot out of The Richards Group.

Daniels’ experience spans the branding, agency and motion design side of the creative industry. She began her career as a creative at Digital Kitchen. There, she organically followed her design and concepting expertise into motion work, designing the main titles to Dexter, The Path to 9/11 and several other commercial campaigns. Daniels won a primetime Emmy for Outstanding Main Title Design for her work on Dexter. She earlier was nominated for the same Emmy on the basis of the title design for The Path to 9/11.

At Publicis in Seattle, she served as a creative director for the T-Mobile and Chevrolet accounts, leading both brands through multiple print, broadcast and digital campaigns. With her robust background crafting creative concepts for campaigns across multiple mediums, Daniels saw the unique emotive quality of motion early on in her career. She brings a collaborative approach to distilling messaging and elevating ideas through a focus on concepts, narratives and characters.

Her work has been recognized by such industry organizations as Communication Arts Design Annual, The National Addys, The Art Directors Club and The Academy of Television Arts and Sciences.

Bodega EP/partner Clint Goldman said, “We feel fortunate to have Lindsay join our roster as her design and creative skills truly complement where we’re heading.  She’s already wrapped her first job for us at The Richards Group and was just a dream project from beginning to end for us, our agency and client.”

Daniels added, “I have always been fascinated with the fusion of metaphorical storytelling and leveraging design, time and music to connect with people emotionally. The directors on the BODEGA roster are all amazing talents and I am inspired by the work that they have in their portfolio and look forward to expanding that slate of work.”

Welcome to the S/R family ! Bill Hewes & HU_SH join Bodega’s new animation division

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BODEGA Launches New Animation Division Led by EP Bill Hewes

Animators from London-based studio HU_SH + NY design shop Mr. Wonderful will comprise the new department

New York/San Francisco-based content creation/production company BODEGA has launched a director-driven animation division under the leadership of Executive Producer Bill Hewes. Hewes has over two decades of producing experience with expertise spanning animation, live action, VFX and design at th1ng/th2ng, FilmTecknarna and Digital Kitchen.

Bodega launches animation division

“BODEGA is a thriving, integrated content creation studio that produces compelling work across all platforms,” says Hewes. “I’m excited to lead their move into animation and introduce new talent to the roster. Our animation directors run the gamut from narrative storytelling, to design and illustration. From 2D to 3D, hand drawn, stop motion and mixed-media techniques, it’s a perfect fit.”

Initially, the roster will consist of London-based animation studio HU_SH, led by Lydia Russell and Ru Warner, and New York-based design shop Mr. Wonderful. Hewes previously collaborated with Russell and Warner at th1ng / th2ng and will offer HU_SH’s entire slate of diverse talent to the U.S. market, including Academy Award-nominated French filmmaker Sylvain Chomet, world-renowned animation director Will Barras and award-winning filmmaker Kirk Hendry, as well as Alon Ziv, Nerdo, Chris Weigandt, Light + Mathematics, Dave Anderson, Kirk Hendry, Julien Bisaro and Woodwork.

Recent HU_SH work includes commercials and large format displays for Prudential Global Investment Management, and a Ben & Jerry’s spot out of Mekanism. Mr. Wonderful just wrapped a series of co-branded assignments for Nickelodeon and motion design work for The Kardashians on E!

BODEGA Executive Producer Clint Goldman notes, “I have known Bill for many years and to have the opportunity to work side-by-side with this well-respected EP and bring these amazing animation directors to BODEGA really expands the artistic potential of what we offer. We are making a long-term commitment to animation and these additions complement our growing family.”

Bodega + director/CD Haley Geffen team up with Discovery to launch Naked + Afraid

New York/San Francisco-based content creation/production company BODEGA teamed up with Discovery Channel to launch the newest season of the reality series Naked and Afraid.

In the spot, a man and a woman stand side by side suited up for outdoor adventure, then begin removing layers of clothes and are left with only satchels and completely naked with dirt on their skin, while a narrator says, “Fully equipped, mankind can handle anything—but naked and stranded in the wild, we’re back in the food chain.”

Bodega director Haley Geffen worked with Discovery VP, Creative Pablo Pulido and senior writer/producer Luke Aeschliman to create the promo.

The spot was cut by Northern Lights editor Mark Tyler, who worked with the VFX team to incorporate effects. SuperExploder mixers Ted Gannon and Ted Marcus augmented the promo with a sound design that tied together the visual transitions. And Lustre colorist Chris Hengeveld added the finishing touches with his color grade.

Geffen worked with Pablo and Luke to create the subtleties of the stylized promo, overseen by Discovery Channel SVP Lara Richardson.

“We focused on how to remove clothes in a stylized way that enhanced our concept,” notes Geffen in a statement. “We didn’t want the act to look silly or even sexy. On the show, there’s nothing sexy about being naked. So we choreographed their actions and focused on specific motions that added energy to the visuals and uniquely branded the promo without sensationalizing the nudity.”

Naked and Afraid airs on Discovery Channel on Sunday, March 5 at 10 p.m. ET.

CREDITS

Client: Discovery Channel
SVP Creative: Lara Richardson
VP Creative: Pablo Pulido
Sr. Writer/Producer: Luke Aeschliman
Production Manager: Daniel Oleksiuk
Production Manager: Chau Hoang

Production: BODEGA
Director/Executive Creative Director: Haley Geffen
Head of Production: Kris Walter
Line Producer: Jordan Tarazi
Line Producer: Michael Flexner

Post: Northern Lights
Editor: Mark Tyler
Lustre colorist: Chris Hengeveld
After Effects Artist: Matthew Lucas
Executive Producer: Robin Hall

Audio: SuperExploder
Sr. Sound Designer/Mixers: Ted Marcus & Ted Gannon
Producer: Shannon Botts

Bodega’s Ben Orisich has a “Breakthrough” for Allegra

From director/designer Ben Orisich, working with all four integrated divisions of NYC one-stop shop BODEGA STUDIOS, comes this fun new Allegra spot, “Breakthrough”, for agency Ferrara + Co.

A superb team effort from BODEGA director Orisich; NORTHERN LIGHTS editor Glenn Conte and colorist Chris Hengeveld; SUPEREXPLODER sound designer/audio mixer Jody Nazzaro; and design + animation from MR WONDERFUL.

Adam Reid Directs Ken Bone’s Fifteenth Minute For IZOD

IZOD Ken Bone

IZOD Ken Bone

So turns out that red sweater is an IZOD 😳

After the 2nd debate, IZOD says “We need to do something with Ken Bone.”

Cut to IZOD asking “Who we gonna call?”  Answer?   BODEGA

Cut to director/CD Adam Reid & the team mobilizing and flying to St. Louis & D.C.

Cut to bad stuff coming out about Ken Bone re: statements surrounding Trayvon Martin

Cut to a nervous client.

Cut to “Let’s go forward and made a really nice film”

…and that’s exactly what we did !

 

Conceived, shot, edited and mixed in one week using the massive power + resources of Bodega Studios, Northern Lights Edit and SuperExploder

Directed by Adam Reid. Edited by Patrick Carpenter. Mixed by Brady Hearn

 

Bodega Scores Again for NBC + Sunday Night Football !

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For the fifth straight season, BODEGA has produced the Sunday Night Football show open for NBC. Super proud of the entire team! 👋🏻 Haley, Adam, Kris, Robin, Alan, Chris, Leona 🙌🏻

 

👇🏼👇🏼 Little Black Book coverage:

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CREATIVE AGENCY: BODEGA

EXECUTIVE CREATIVE DIRECTORS: Haley Geffen, Adam Reid
EXECUTIVE PRODUCERS: Kristopher Walter, Mark Littman, David Gioiella
PRODUCER: Andrea Struble

PRODUCTION COMPANY: BODEGA

DIRECTOR: Tripp Dixon
DP: Chuck Ozeas
PRODUCTION DESIGNER: Evan Rohde
CHOREOGRAPHER: Tracy Phillips

EDITORIAL: NORTHERN LIGHTS

EXECUTIVE PRODUCER: Robin Hall
EDITOR: Alan Chimenti
EDIT ASSISTANT: Tim Avery, Kieran Mulroy
PRODUCER: Leona Togher

POST PRODUCTION/VFX: SOHO VFX + NORTHERN LIGHTS

CREATIVE DIRECTOR: Tony Cleave
VFX SUPERVISOR: Allan Magled
TECHNICAL DIRECTOR: Berj Bannayan
FLAME: Chris Hengeveld
PRODUCER: Kelly McCarthy
PRODUCTION COORDINATORS: Andreah Barker, Hakyung Chang
COMPOSITOR: Dan Powers, Guillermo Ramos