The Iceman Skateth: Haley Geffen + Bodega gear up for Under Armour + US Speedskating

Just in time for the Winter Olympics in Pyeongchang, BODEGA CD/director Haley Geffen takes to the ice to debut Under Armour’s new “speed skin” for the US Olympic Speedskating team. With VFX by Zoic Studios combined with edit + sound design from colleagues Chris Carson at NORTHERN LIGHTS + Jody Nazzaro at SUPEREXPLODER, the piece showcases the suit’s asymmetrical skin design that matches the athletes’ natural movement.

From UA: to support US Speedskating’s renewed training efforts and intense focus on Pyeongchang, Under Armour’s innovation team set out to deliver a new Olympic speed skin that maximizes comfort, mobility and speed. Fabrics and concepts were tested for hundreds of hours, creating an asymmetrical skin design that matched the sport-specific movement of always turning left. This build matches the athletes’ natural, ergonomic movement on the ice while keeping comfort and mobility at the forefront.

May the Force be with You this Holiday Season

Happy Hols from the amazing BODEGA family. Great job all who contributed….

Bodega Animation’s HU_SH is ‘On the Move’ for Prudential + PGIM

Bodega Animation’s HU_SH recently delivered two fabulous new pieces for frequent client partner, PGIM (Prudential Global Investment Management)

PGIM – Wider Approach

PGIM – On the Move

Bodega director Adam Reid Kickstarts his goal to send Barack & Joe back in time

UPDATE: Adam made his goal of $100K and then some! He’s getting right to work on the pilot episode and in the near future we shall see Neil DeGrasse Tyson sending Barack + Joe back in time to save ourselves ! Congrats Adam !

Adam Reid has a most excellent Kickstarter project.  As we write this, only 36 hours – and a mere 12K-ish – to go!

Check this terrific coverage from Vice


Earlier this year, the wonders of crowdfunding made the long-awaited sequel to Super Troopers a reality. Now, it just might bring another insane, hash-fueled dream to life: a time-travel adventure cartoon about Barack Obama and jogging enthusiast Joe Biden.

At the beginning of August, filmmaker Adam Reid launched a Kickstarter, hoping to raise $100,000 to make the pilot for Barry & Joe—an animated series he dreamed up about Obama and Biden righting the wrongs of our world, fighting Trump, and dicking around with the space-time continuum. It’s basically Jonny Quest meets Quantum Leap if Jonny and Hadji were actually former Democratic leaders and the entire Hanna-Barbera writing staff was on mescaline during development. Oh, and an animated Neil deGrasse Tyson will serve as their time-travel guide.

“These are the adventures of Barack Obama and Joe Biden bromancing the multiverse as they try and save us from ourselves,” Reid wrote in the Kickstarter description. “Moments after the inauguration of the forty-fifth president, Barack Obama and his best friend Joe Biden were escorted to a secret lab, run by a team of the world’s greatest scientists and occasionally Elon Musk.”

According to a recent interview with DCist, Reid hatched the idea after Trump won the election last November, but he “put [the concept] away for six months because it’s clearly a stoner idea.” It took until summer to realize that a stoner idea may be just what America needs.

The Kickstarter has already raised over $70,000 over the past few weeks. If it can pull in another few thousand by this Thursday, Barry & Joe: The Animated Series will head straight to production on a short pilot episode, which Reid can use as a proof of concept for a full series.

“Isn’t this just leftist fan fiction meant to give solace to those who need some hope and healing?” the campaign’s FAQs asks. “Yes,” is Reid’s response. But he’ll have to raise another $30,000 before that hope and healing can begin.

The Barry & Joe Kickstarter runs until August 31. Watch the series pitch video, which spells out the entire batshit premise, above.

HU_SH whips up cool summer treats from Nespresso & Ben + Jerrys

Two new spots from HU_SH  perfect for the #DogDaysOfSummer

We proudly represent HU_SH here out of BODEGA

Nespresso “On Ice”
Director: Woodwork at HU_SH London
Agency: JWT, London


Ben & Jerrys “Topped”
Director: Chris Weigand at HU_SH London
Agency: Mekanism
Senior Art Director: Philip Cheaney
Senior Producer: Rainbow Partridge
Senior Account : McKenzie Badger

SHOOT’s Top Spot of the Week: Bodega’s Mark Littman directs “Arpita Mandal” for Trickle Up

Arpita Mandal spends her days in distress about how to feed her children two meals a day and ensure that they are able to get an education of their own in her small village in India. Arpita and her family do not have any land to cultivate, living in just a 5’X7’ one single room home with a small veranda. Arpita shares her home with two children, her husband and mother-in-law. After Arpita’s husband was forced to leave the family to make a decent income, she discovered nonprofit Trickle Up and was able to earn her own income and join in a community of local women in similar circumstances.

Trickle Up focuses on the toughest challenges in global poverty alleviation: to reach the poorest, most vulnerable, isolated people and create trajectories towards financial independence.

Titled “Arpita Mandal,” this video directed by Mark Littman of BODEGA peers closer into Arpita’s journey with Trickle Up and how the empowerment of its services have not only boosted her financial situation, but also her outlook on the future and self worth.

BODEGA has lent its talent and expertise to media messaging for Trickle Up for more than a decade. Littman, BODEGA co-founder/partner, has journeyed to such places as India and Guatemala to tell the story of the nonprofit Trickle Up.


Client:  Trickle Up

Production:  Bodega   Mark Littman, director; Min Park, producer

Post-Production:  Northern Lights + SuperExploder   Chris Carson, editor; Chris Hengeveld, color; Brady Hearn, mixer/sound designer