Bodega welcomes director Hayley Morris and head of production Jordan Tarazi

BODEGA continues their recent expansion signing director Hayley Morris to the BODEGA Animation roster for U.S. representation

 

New York/San Francisco-based content creation studio BODEGA continues their recent expansion signing director Hayley Morris to the BODEGA Animation roster for U.S. representation. Hayley is an animator, artist, and director who uses stop-motion and mixed media to tell stories that unfold through layered textures and handcrafted details.

In addition to directing commercials for Samsung, Burt’s Bees, Hewlett Packard, Kate Spade, and others, Morris has been an commercial animator and fabricator for Special K, McDonald’s, Toyota, The New York Times, & Cadbury.

Morris’ work has also been featured in museums and film festivals around the world. Her puppets and music videos were on display at La Gaité.  Lyrique’s “Motion Factory” Exhibition in Paris and her short film, Undone, won the Grand Jury Prize for Best Animated Short at Slamdance 2009.

Bodega Animation EP Bill Hewes notes, “Hayley comes to us from a unique animation background, and her work speaks for itself when it comes to quality, skill, and telling a visually authentic story. We are very proud to represent a talent as genuine and dedicated to her craft as Hayley.”

“Bodega has a diverse group of international animation and live action directors that work across mediums creating innovative and memorable work,” add Morris. “I’m very excited to continue developing my voice with Bodega’s support.”

Hayley’s work is also featured on Free the Bid, a forum that supports the voice of female directors in advertising.

 

Bodega has also brought on Jordan Tarazi as Head of Integrated Production.  Over the last seven years, Tarazi has collaborated on over 30 Bodega projects, both as Producer and 1st Assistant Director, including spots for Allstate, IZOD, LG, TJ Maxx, and network assignments for CBS, HBO, USA, Food and NBC Universal.

“Our business is growing and our ‘production through post’ model is blessed to have someone with Jordan’s depth of experience.   He just ‘gets production’ and his determination and attention to detail are incredible assets to our directors, agency and brand clients, as well as our robust in-house team,” says Executive Producer/Partner Clint Goldman.

Jordan’s prior experience includes five years as an EP for New York based Still Films and over two decades of freelance commercial, film, print, digital, social and broadcast production experience.  Jordan will oversee all aspects of production out of Bodega’s San Francisco office and their 15,000-square foot Chelsea, NYC studio.

“I’ve produced content for production companies, advertising agencies, brands and networks,” notes Tarazi, “and it’s been enlightening to embrace Bodega’s streamlined process, fostering start to finish projects under one roof. It just makes it easy for our clients to get the work done.”

Jordan’s recent assignments at Bodega include a Lean Cuisine campaign for Grey NY, an IZOD brand campaign for PVH, broadcast assignments for HBO’s Two Dope Queens and NBC’s TODAY, as well as digital content for Under Armour.

Bodega’s Crafts Content to Raise Awareness for Non-profit TRICKLE UP


Stories help define and elevate the brand, drive resources to enable Trickle Up to help people worldwide take the first steps out of extreme poverty

New York/San Francisco-based content creation/production company BODEGA served as the agency and production company on a content campaign for NYC-based nonprofit Trickle Up. Trickle Up works with the world’s poorest and most vulnerable people to help them achieve financial independence and social connection, advancing their economic and social well-being.

Continuing a multi-year collaboration that has filmed stories in India, Africa, and Guatemala, Director/Creative Director Mark Littman led the BODEGA team to indigenous Mayan villages in the Yucatan Peninsula to record authentic stories in the voices of the Trickle Up’s participants and local partners.

BODEGA created four original films, which launched at Trickle Up’s Annual Gala on Monday, April 16, 2018 in NYC, giving attendees an inspiring look at the organization’s impact, while being clear that there is much more work to do. The event was a success, raising close to $900,000 for Trickle Up.

In “Breaking Barriers” BODEGA Animation Director Hayley Morris uses handcrafted stop-motion animation to illustrate Trickle Up on a conceptual level. Says Morris, “I featured vibrant fabrics and textiles as a storytelling device to communicate from the perspective of a participant, navigating through her world.”

Creative Director Mark Littman adds, “this is a unique film, and a perfect technique to tell the Trickle Up story. From the viewpoint to the materials, it conveys big ideas in a way that a Trickle Up participant herself might.”

“Wilma” features Wilma Santiago, who learns the craft of beekeeping, leading to the creation of her own honey-production business. Not only is Wilma’s a story of empowerment and financial independence–  at the end of the piece, you might expect to find her honey at your local gourmet store.

Sister companies BODEGA, Northern Lights, SuperExploder and Mr Wonderful worked together from their shared studios in Chelsea, NYC to craft these stories from concept through production and post, creating authentic films that reinforce Trickle Up’s mission.

Since 1979, Trickle Up has helped 335,000 women gain the skills and confidence to achieve greater economic self-sufficiency. When women succeed, so can their children and families. Since on average, five people benefit for each woman reached, they’ve helped over 1.5 million people total. In the next five years, Trickle Up is committed to helping the next million graduate out of extreme poverty.

 

Client: Trickle Up
Spot Title: Wilma + Breaking Barriers*

Agency/Prod Co: BODEGA
Director: Mark Littman
Director: Hayley Morris*
EP/Animation: Bill Hewes
Producer: Min Park
Additional Animation: Jessy Abid, Jade Stickle*

Editorial: Northern Lights
Editor: Chris Carson
Flame Artist/Colorist: Chris Hengeveld
Executive Producer: Robin Hall
Producer: Terry-Anne Alexander
Assistant Editors: Jessy Abid, Jay Chandran

Audio: SuperExploder
Sound Designer/Mixer: Brady Hearn
Sound Designer/Mixer: Ted Marcus*
Producer: Meredith Nazzaro

 

About BODEGA

BODEGA is a content creation studio based in New York and San Francisco.

We create commercials, brand content, show opens, promos, films and digital media for any platform.

Our integrated approach encourages collaboration at every step, from creative development through production, animation, post-production and final delivery.

Together with our in-house partners Northern Lights (editorial), SuperExploder (sound) and Mr Wonderful (branding/design), we offer the resources of established, award-winning companies under one roof.

The Iceman Skateth: Haley Geffen + Bodega gear up for Under Armour + US Speedskating

Just in time for the Winter Olympics in Pyeongchang, BODEGA CD/director Haley Geffen takes to the ice to debut Under Armour’s new “speed skin” for the US Olympic Speedskating team. With VFX by Zoic Studios combined with edit + sound design from colleagues Chris Carson at NORTHERN LIGHTS + Jody Nazzaro at SUPEREXPLODER, the piece showcases the suit’s asymmetrical skin design that matches the athletes’ natural movement.

From UA: to support US Speedskating’s renewed training efforts and intense focus on Pyeongchang, Under Armour’s innovation team set out to deliver a new Olympic speed skin that maximizes comfort, mobility and speed. Fabrics and concepts were tested for hundreds of hours, creating an asymmetrical skin design that matched the sport-specific movement of always turning left. This build matches the athletes’ natural, ergonomic movement on the ice while keeping comfort and mobility at the forefront.

May the Force be with You this Holiday Season

Happy Hols from the amazing BODEGA family. Great job all who contributed….

Bodega Animation’s HU_SH is ‘On the Move’ for Prudential + PGIM

Bodega Animation’s HU_SH recently delivered two fabulous new pieces for frequent client partner, PGIM (Prudential Global Investment Management)

PGIM – Wider Approach

PGIM – On the Move

Bodega director Adam Reid Kickstarts his goal to send Barack & Joe back in time

UPDATE: Adam made his goal of $100K and then some! He’s getting right to work on the pilot episode and in the near future we shall see Neil DeGrasse Tyson sending Barack + Joe back in time to save ourselves ! Congrats Adam !

Adam Reid has a most excellent Kickstarter project.  As we write this, only 36 hours – and a mere 12K-ish – to go!

Check this terrific coverage from Vice

 

Earlier this year, the wonders of crowdfunding made the long-awaited sequel to Super Troopers a reality. Now, it just might bring another insane, hash-fueled dream to life: a time-travel adventure cartoon about Barack Obama and jogging enthusiast Joe Biden.

At the beginning of August, filmmaker Adam Reid launched a Kickstarter, hoping to raise $100,000 to make the pilot for Barry & Joe—an animated series he dreamed up about Obama and Biden righting the wrongs of our world, fighting Trump, and dicking around with the space-time continuum. It’s basically Jonny Quest meets Quantum Leap if Jonny and Hadji were actually former Democratic leaders and the entire Hanna-Barbera writing staff was on mescaline during development. Oh, and an animated Neil deGrasse Tyson will serve as their time-travel guide.

“These are the adventures of Barack Obama and Joe Biden bromancing the multiverse as they try and save us from ourselves,” Reid wrote in the Kickstarter description. “Moments after the inauguration of the forty-fifth president, Barack Obama and his best friend Joe Biden were escorted to a secret lab, run by a team of the world’s greatest scientists and occasionally Elon Musk.”

According to a recent interview with DCist, Reid hatched the idea after Trump won the election last November, but he “put [the concept] away for six months because it’s clearly a stoner idea.” It took until summer to realize that a stoner idea may be just what America needs.

The Kickstarter has already raised over $70,000 over the past few weeks. If it can pull in another few thousand by this Thursday, Barry & Joe: The Animated Series will head straight to production on a short pilot episode, which Reid can use as a proof of concept for a full series.

“Isn’t this just leftist fan fiction meant to give solace to those who need some hope and healing?” the campaign’s FAQs asks. “Yes,” is Reid’s response. But he’ll have to raise another $30,000 before that hope and healing can begin.

The Barry & Joe Kickstarter runs until August 31. Watch the series pitch video, which spells out the entire batshit premise, above.