THIS. JUST. IN.

New, via HUSH. Both of these perfect for the #DogDaysOfSummer


Nespresso “On Ice”
Director: Woodwork
Agency: JWT, London


Ben & Jerrys “Topped”
Director: Chris Weigand

Full credits:

Agency: Mekanism
Senior Art Director: Philip Cheaney
Senior Producer: Rainbow Partridge
Senior Account : McKenzie Badger
Production Company: Hush London
Director: Chris Weigand
Exec Producer: Ru Warner
DOP: Simon Paul
Focus Puller: Alex Taylor
Animator: Anthony Farquhar-Smith
Art Director and Head of Crafts: Jess Deacon
Craft Department: Jess Deacon, Cris Wiegandt, Cintia Bertaccini, Tina Luo
Food Stylist: Seiko Hatfield
Non Paper Models : Paradigm Effects LTD
Compositing: Maria Cecilia Tedemalm

We proudly represent HUSH here out of BODEGA

👏🏻 🙌🏻 💪🏻

SHOOT’s Top Spot of the Week: Bodega’s Mark Littman directs “Arpita Mandal” for Trickle Up

Arpita Mandal spends her days in distress about how to feed her children two meals a day and ensure that they are able to get an education of their own in her small village in India. Arpita and her family do not have any land to cultivate, living in just a 5’X7’ one single room home with a small veranda. Arpita shares her home with two children, her husband and mother-in-law. After Arpita’s husband was forced to leave the family to make a decent income, she discovered nonprofit Trickle Up and was able to earn her own income and join in a community of local women in similar circumstances.

Trickle Up focuses on the toughest challenges in global poverty alleviation: to reach the poorest, most vulnerable, isolated people and create trajectories towards financial independence.

Titled “Arpita Mandal,” this video directed by Mark Littman of BODEGA peers closer into Arpita’s journey with Trickle Up and how the empowerment of its services have not only boosted her financial situation, but also her outlook on the future and self worth.

BODEGA has lent its talent and expertise to media messaging for Trickle Up for more than a decade. Littman, BODEGA co-founder/partner, has journeyed to such places as India and Guatemala to tell the story of the nonprofit Trickle Up.

Credits

Client:  Trickle Up

Production:  Bodega   Mark Littman, director; Min Park, producer

Post-Production:  Northern Lights + SuperExploder   Chris Carson, editor; Chris Hengeveld, color; Brady Hearn, mixer/sound designer

Congratulations to the Bodega family for their 20 PromaxBDA nominations !

CD/Partner/Editor David Gioella proudly announced that the Bodega family of companies – Bodega, Northern Lights, Mr Wonderful + SuperExploder – has garnered a “personal best” 20 PromaxBDA nominations across a range of categories.

You can see all the nominations for this year’s awards here:

The winners will be announced at the PromaxBDA Conference June 8th in Los Angeles.  Good luck everybody !

 

HU_SH @BODEGA animation director Kirk Hendry draws up “Kensuke’s Kingdom”

Our very own Kirk Hendry, represented for spots + branded content at BODEGA Animation via HU_SHis co-directing (with Neil Boyle) a very cool new mixed media + 2D animation feature film Kensuke’s Kingdom.   Cartoon Brew has the scoop and a new concept trailer below.

 

At last week’s Cartoon Movie market, one of the most attended presentations was Kensuke’s Kingdom, a 2D and mixed-media feature film from industry veterans Neil Boyle and Kirk Hendry.

Go here to check out the KENSUKE’S KINGDOM TRAILER

Based on the bestselling novel by War Horse author Michael Morpurgo and adapted for the screen by screenwriter Frank Cottrell Boyce (Hilary and Jackie, Welcome to Sarajevo, The Railway Man), Kensuke’s Kingdom follows the story of a young boy who washes up on a tropical island overseen by a mysterious Japanese soldier named Kensuke, who lives there with a family of orangutans as his companions.

When we first previewed the project in 2015, it was still early in development. At Cartoon Movie it was announced that several high-profile production companies have boarded the feature: London’s Lupus Films, which most recently produced Ethel & Ernest, and Luxembourg’s Melusine Productions, whose credits Ethel & Ernest, Song of the Sea, and Ernest and Celestine.

The producing team behind Kensuke’s Kingdom is now comprised of Camilla Deakin and Ruth Fielding of Lupus Films, Sarah Radclyffe (co-founder of Working Title Films and producer of over 30 live-action films), Barnaby Spurrier (Deadtime Stories for Big Folk, Somers Town), and Stephan Roelants of Melusine Productions.

Kensuke’s Kingdom has strong themes of ecological conservation and respect for the environment, including a climactic showdown with poachers who are trying to overtake the island, and directors Boyle and Hendry have spent time investigating the best approach for visualizing the natural world onscreen. They’ve come up with a solution that balances organic elements with digital compositing, and which is both unique and visually striking.

“The natural world is an essential character in this story and one thing we were keen to achieve was an organic feel to the environment,” said Boyle, whose animation credits include The Thief and the Cobbler and Who Framed Roger Rabbit. “We wanted to use reality, rather than model builds. We wanted it to look damp. With our test sequence, we filled it with many objects we found on the forest floor or rocks we pulled out of the Thames. They all had their own wonderful slime, cobwebs or dead bugs that you could never production design. We were curious to see what we could just find in nature and use.”

Added Hendry: “Something that we have been focusing on in the last few years is the creative blend of mixed media. We like to see how the things we love can inhabit the same space — the charm of 2D hand drawn characters, the depth of photoreal worlds, the character of miniature environments, matte paintings and the random nature of filmed effects footage.”

The filmmakers aim to book-end the animated portions of the film with live-action. They are still developing the final look of the film, but the goal is “to do as much of the film as possible as partial miniature sets with found objects, then extended with matte paintings” Hendry explained to Cartoon Brew. “We just like the look. It’s random, organic and connects with the theme of the piece. It’s different — and its more fun to work this way.”

While the producers continue to build a team of production partners, Boyle and Hendry are moving forward with the development of the animatic and further production design for characters and environment.

Boyle notes that the process is more organic on this film than many projects he’s worked on in the past. “On many productions you sign off on a written script and then pass the project over to artists to visualize in storyboard form, almost like they’re two separate processes,” he said. “ForKensuke’s Kingdom, we’re planning to continue working really closely with [screenwriter] Frank Cottrell Boyce, brewing up the most exciting and visual way we can tell this story, batting back and forth dialogue and imagery until we’ve found the best way to translate Michael Morpurgo’s classic book into cinematic form. It’s a tremendously exciting process.”

Bodega welcomes director Lindsay Daniels to the roster

Content creation/production studio BODEGA, with bases of operation in NY and San Francisco, has signed director Lindsay Daniels for U.S. commercial representation. She has helmed spots for such brands as Amazon, Pinterest, Nordstrom and Garnier. Upcoming work out of Bodega includes a Famous Footwear spot out of The Richards Group.

Daniels’ experience spans the branding, agency and motion design side of the creative industry. She began her career as a creative at Digital Kitchen. There, she organically followed her design and concepting expertise into motion work, designing the main titles to Dexter, The Path to 9/11 and several other commercial campaigns. Daniels won a primetime Emmy for Outstanding Main Title Design for her work on Dexter. She earlier was nominated for the same Emmy on the basis of the title design for The Path to 9/11.

At Publicis in Seattle, she served as a creative director for the T-Mobile and Chevrolet accounts, leading both brands through multiple print, broadcast and digital campaigns. With her robust background crafting creative concepts for campaigns across multiple mediums, Daniels saw the unique emotive quality of motion early on in her career. She brings a collaborative approach to distilling messaging and elevating ideas through a focus on concepts, narratives and characters.

Her work has been recognized by such industry organizations as Communication Arts Design Annual, The National Addys, The Art Directors Club and The Academy of Television Arts and Sciences.

Bodega EP/partner Clint Goldman said, “We feel fortunate to have Lindsay join our roster as her design and creative skills truly complement where we’re heading.  She’s already wrapped her first job for us at The Richards Group and was just a dream project from beginning to end for us, our agency and client.”

Daniels added, “I have always been fascinated with the fusion of metaphorical storytelling and leveraging design, time and music to connect with people emotionally. The directors on the BODEGA roster are all amazing talents and I am inspired by the work that they have in their portfolio and look forward to expanding that slate of work.”

Welcome to the S/R family ! Bill Hewes & HU_SH join Bodega’s new animation division

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BODEGA Launches New Animation Division Led by EP Bill Hewes

Animators from London-based studio HU_SH + NY design shop Mr. Wonderful will comprise the new department

New York/San Francisco-based content creation/production company BODEGA has launched a director-driven animation division under the leadership of Executive Producer Bill Hewes. Hewes has over two decades of producing experience with expertise spanning animation, live action, VFX and design at th1ng/th2ng, FilmTecknarna and Digital Kitchen.

Bodega launches animation division

“BODEGA is a thriving, integrated content creation studio that produces compelling work across all platforms,” says Hewes. “I’m excited to lead their move into animation and introduce new talent to the roster. Our animation directors run the gamut from narrative storytelling, to design and illustration. From 2D to 3D, hand drawn, stop motion and mixed-media techniques, it’s a perfect fit.”

Initially, the roster will consist of London-based animation studio HU_SH, led by Lydia Russell and Ru Warner, and New York-based design shop Mr. Wonderful. Hewes previously collaborated with Russell and Warner at th1ng / th2ng and will offer HU_SH’s entire slate of diverse talent to the U.S. market, including Academy Award-nominated French filmmaker Sylvain Chomet, world-renowned animation director Will Barras and award-winning filmmaker Kirk Hendry, as well as Alon Ziv, Nerdo, Chris Weigandt, Light + Mathematics, Dave Anderson, Kirk Hendry, Julien Bisaro and Woodwork.

Recent HU_SH work includes commercials and large format displays for Prudential Global Investment Management, and a Ben & Jerry’s spot out of Mekanism. Mr. Wonderful just wrapped a series of co-branded assignments for Nickelodeon and motion design work for The Kardashians on E!

BODEGA Executive Producer Clint Goldman notes, “I have known Bill for many years and to have the opportunity to work side-by-side with this well-respected EP and bring these amazing animation directors to BODEGA really expands the artistic potential of what we offer. We are making a long-term commitment to animation and these additions complement our growing family.”