Promax Hot Spot: Bodega’s Regional NBC Rio Olympics spots

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Working closely with the NBC Sports Olympics team, esteemed client BODEGA and sister companies Northern Lights, Mr. Wonderful and SuperExploder conceived and produced more than 100 spots that are now airing across the country on NBC affiliates.

The spots feature athletes and their hometowns, integrating the signature Rio graphics. Below are 3 spots featuring big markets. Promax link here.

New York

Atlanta

San Francisco

CREDITS:

NBC Sports Credits:

CMO Olympic Marketing: John Miller

VP/Creative Director: Joseph Lee

Coordinating Producer: Justin Greenlee

BODEGA Credits:

Executive Creative Director: Haley Geffen

Sr. Writer/Producer: Derek Barbanti

Northern Lights Credits:

Executive Producer: Robin Hall

Editors: Chris Carson, Jacob Condon

Assistant Editors: Danielle Barker, Kieran Mulroy

Mr. Wonderful Credits:

Executive Producer: Damien Henderson

Creative Director: Gary Keenan

Art Director: Joseph Boylan

Design/Animation: Jade Stickle

Producer: Danon Hinty

SuperExploder Credits:

Senior Producer: Meredith Nazzaro

Sound Designer/Mixers: Ted Gannon, Brady Hearn

Bodega gets one more for the awards case

The Emmy just arrived for NBC’s TODAY Show “Rokerthon 2” spot!

Congrats BODEGA NORTHERN LIGHTS MR. WONDERFUL SUPEREXPLODER

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NBC, TODAY SHOW “ROKERTHON 2”

Daytime Creative Arts Emmy Award Winner
Outstanding Promotional Announcement — Topical

NBC Credits:
Director/Creative Director: Jose Antonio Prat
VP/Creative: Alonso Davila
VP/Brand Marketing: Marianne Raphael
Senior Director: Adam Kessler
Writer/Producer: Jennifer Kaas
Production Manager: Elizabeth Roth

Bodega Credits:
Executive Producer: Clint Goldman

Northern Lights Credits:
Editor: Glenn Conte
Smoke/Lustre Artist: Chris Hengeveld
Executive Producer: Robin Hall

Mr. Wonderful credits:
Creative Director: Beirne Lowry
Executive Producer: Damien Henderson
Designer/Animator: Jade Stickle
Producer: Julia Kennedy

SuperExploder Credits:
Sound Designer/Mixer: Ted Gannon
Sr. Producer: Meredith Nazzaro

Ben Orisich Dives In The Deep End For Speedo

Congrats to our friend director/designer Ben Orisich on this fantastic new piece for Speedo. Go Ben!

Ad Age

Orisich Speedo

Orisich Speedo

and how about that fine Lustre color correct and Flame work via Northern Lights’ Chris Hengeveld

More from Ad Age HERE

More on Ben HERE
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Welcome to BODEGA Jon Dennis & Randy Hackett !

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Directors Jon Dennis Randy Hackett Join Bodega SHOOTonline.com

Bodega/Northern Lights played in the Big Game with Xifaxan

Bodega Xifaxan

Big Game congrats to our folks at NYC one-stop shop BODEGA on their 3rd quarter Superbowl spot for Xifaxan! The interwebs are aflame and the Twitter-verse is atwitter… Bodega handled the live action with Northern Lights’ Glenn Conte cutting + Chris Hengeveld coloring and SuperExploder’s Jody Nazzaro mixing.

 

P.S., The ad worked

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A Reminder About 9/11 From Kids Born on the Day via Adam Reid + Bodega

Organizers of 9/11 Day, the nation’s largest annual day of charitable engagement JUST released “Born on 9/11,” a powerful public service advertising and multimedia campaign promoting service on 9/11, and inspired by and featuring children born on the actual day of the tragedy.

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The centerpiece of the campaign is a documentary-style television commercial that focuses on Hillary O’Neill, who was born in Norwalk, CT on the afternoon of September 11, 2001. Raised in a world of uncertain safety and war, Hillary has emerged as an optimistic, connected and can-do young lady intent on making a positive difference in the world. “I like looking for the best in things,” O’Neill says in the PSA. “If we all do good deeds on 9/11, it’ll add up.” With a string tied around her index finger, she voices the call to action: “This 9/11 Day, do one good deed.” The spot ends with a slate that says, “Share your good deed this #911Day” and invites viewers to learn more at 911day.org.

The spot is part of a multi-media campaign created by Grey New York in collaboration with 9/11 Day. Hillary, one of 13,238 children born in the U.S. on September 11, 2001, commemorates her birthday by helping others.

“When we interviewed these children born on 9/11, we quickly found out that none of them wished their birthdays were different,” said Andreas Dahlqvist, chief creative officer of Grey New York. “In fact, they feel strongly that they represent what’s good in the world. They are very hopeful about the future and are determined to give back to others.”

The television spots, directed by BODEGA director Adam Reid, will begin airing nationally this week through September 11. They’ll be carried by several major networks and media companies, including CBS, ABC, Fox and Viacom. iHeart Media is distributing the radio spots to its 850+ affiliated stations, reaching more than 245 million Americans. The National Association of Broadcasters is making the PSAs available to more than 14,000 member radio stations and 1,400 member television stations.

9/11 Day, created in 2002 and organized each year by the 9/11 nonprofit MyGoodDeed, is expected to inspire more than 40 million Americans to do good deeds this year.

Full credits in Creativity coverage here, as follows:

Agency: Grey New York
Client: 9/11 Day Organization
Chief Creative Officer: Andreas Dahlqvist
Executive Creative Officer: Linda Mummiani
Executive Creative Officer: Caitlin Ewing
Art Director: Carla Johnson
Associate Creative Director: Kim Healy
Project Manager: Liz Vaughan
Agency Producer: Judi Nierman
Executive Producer: Clint Goldman
Director: Adam Reid
Director of Photography: Adam Reid
Editorial Company: Rock Paper Scissors
Editor: Parker Whipple
Producer: Mike Tockman
Exec. Producer: Eve Kornblum
Music Producer: Ben Dorenfeld
Audio Engineer TV: Matt Baker
Audio Engineer + Sound Design Radio: Joe O’Connell
Jason Kahner
SVP/Account Director: Tara Cosentino
Account Executive: Jillian Kettler

People covers here.
AgencySpy covers here
SHOOT here.
Adevee here.
From ADWEEK, see below.

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