Grey/NY Taps Adam Reid For Lean Cuisine Overhaul

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As part of a major brand overhaul including new packaging and entree options, Lean Cuisine and Grey Advertising have changed up the advertising with a move away from weight loss marketing with new broadcast and social campaigns.

The broadcast campaign, “Feed Your Phenomenal,”  launched with a :30, here’s the “feature length” 2 minute version

Super, super proud of the job BODEGA director Adam Reid did on this important project for Grey/NY

Covered EVERYWHERE

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Credits:
Advertising Agency:Grey, New York, USA
Worldwide Chief Creative Officer: Tor Myhren
Chief Creative Officer: Andreas Dahlqyist
Executive Creative Director: Linda Mummiani, Caitlin Ewing
EVP Global Account Director: Rick Reilly
Svp Account Director: Mercedes Campos
Account Supervisor: Melissa Saks
Account Executive: Abel Gachou
Project Manager: Stephen Samelko
EVP Director of Film Production: Bennett McCarroll
VP Executive producer: Adam Seely
Associate Producer: Suzie Davidson
Director: Adam Reid
Executive Producer: Clint Goldman
Head Of Production: Michael Flexner
Line Producer: Rayna Saslove
Director Of Photography: Evan Jake Cohen
Editorial: WildChild NY
Editor: Deirdre Bell
Audio: Dante Desole, VisionPost
Music: Human

Gronk & Big Papi Sippin’ a Dunkin Iced Coffee with Bodega & Dave Merhar

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Fun new branded content piece, the first of a summer long campaign “Summer Chill”, for Dunkin Donuts and Sapient Nitro/Boston from director Dave Merhar at NYC’s Bodega Studios

Here’s the first of 4 music videos, Sippin’ featuring Rob “Gronk” Gronkowski from the Patriots & David “Big Papi” Ortiz from the Red Sox.

 

Here’s the teaser spot:

Bodega Studios

Director: Dave Merhar
Exec Prod: Clint Goldman

Sapient Nitro/Boston

ECD: Barry Fiske
CD: Larry Mintz
CD: Peter Tschudy
ACD/CW: Brian Donovan
AD: Jon Casey
Prod: Mike Diaz

THIS. JUST. IN. INTEGRATED CAMPAIGN GOLD CLIO X2 WOOHOO

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Mayweather! Pacquiao! Geffen! Haley + Bodega get all the big names to make their pick

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BODEGA, Northern Lights, SuperExploder trifecta!

SHOWTIME/HBO MAYWEATHER VS PACQUIAO PROMO

Who are you picking? Mayweather or Pacquiao?
Bodega’s Haley Geffen directed some of biggest names in sports and entertainment to get their picks on the most anticipated fight in boxing history.
Mayweather vs. Pacquiao happens Saturday, May 2 live on pay-per-view beginning at 9pm ET/6pm PT.

SHOWTIME Credits:
Earl Fash: VP/Creative Director
Derek Barbanti: Senior Producer

Bodega Credits:
Haley Geffen: Director/Creative Director
Clint Goldman: Executive Producer
Michael Flexner: Head of Production
Robbie Norris: Field Producer

Northern Lights Credits:
Chris Carson: Editor
Chris Hengeveld: Lustre Artist
Julie Zivic: Senior Producer

SuperExploder Credits:
Jody Nazzaro: Sound Designer, Mixer
Meredith Nazzaro: Executive Producer

BODEGA Got the Party Started to Open Super Bowl XLIX for NBC Sports

From Editor Alan Chimenti: “It’s been a long haul since I started cutting that in NYC last July, throughout the Fall of 2014, and finally finishing it at my dining room table in San Francisco on Tuesday after receiving final player footage that was shot a few hours earlier in Phoenix. ”

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Esteemed client BODEGA’s Emmy Award-winning creative director Haley Geffen teamed up with NBC Sports Group and VP Creative Director/Director Tripp Dixon and RodeoFX to create the high-energy opening for Super Bowl XLIX.

Having collaborated on the Sunday Night Football open for three consecutive seasons, the Bodega team was well poised to intensify the energy and glitz for Super Bowl XLIX. Geffen and Dixon led a three-day shoot, months in advance of the big game, to capture Underwood’s performance that glamorized the Super Bowl. Bodega worked closely with RodeoFX to enhance the stage visuals for the stylized concert experience, with dynamic holographic letters emblazoning the Super Bowl logo on the stage. To craft the stage view looking out at the audience, a customized CG rendering of the University of Phoenix Stadium was created to transport viewers straight into the excitement of the game.

“It was great to work with two very talented and collaborative teams,” said Dixon. “We were able to rely on Bodega’s creative energy and prior production experience with the Sunday Night Football open, and combine that with RodeoFX’s strong visual effects capabilities, fresh perspective, and feature film experience.”

Parlaying its extensive visual effects experience in film, TV, and advertising, Rodeo FX crafted close to 80 shots, including the CG holographic roman numerals that display behind Underwood and 60,000 simulated fans. The project, led by advertising division creative director André Ü Montambeault, tapped Rodeo FX artists from every division, bringing on concept artists, modellers, senior effects artists and digital compositors from every department to bring the vision to life.

“This is a huge project, the biggest opening in sports,” said Geffen. “When we reviewed the pitches for this project, it was immediately clear to us that we wanted to go with Rodeo FX. We could see the caliber of what they offered and we knew they could make the opening better. André is a creative leader, understand what sells in sports, the NFL and in America. But more than that, he had the imagination to make it come alive.”

The intro consists of both live action shoot footage and archival footage from NFL games, that were shot by numerous networks,, using a wide range of frame rates and cameras. This all came into play for color grading. RodeoFX aimed to make it all look like it was shot together and intended to flow in a cinematic manner.

“Working with Tripp and Haley, who both have a strong background experience on such high-profile projects was a privilege,” said Montambeault. “The flamboyant and high-energy opening is the result of everyone’s collaborative effort, as well as the significant contribution of many of our talented and passionate artists.”

Adds Geffen, “It’s been such a great experience collaborating with NBC, working together to continue aiming to push the boundaries for sports opens.”

Credits:
Client: NBC Sports

Bodega
Creative Director: Haley Geffen
Head of Production: Michael Flexner
Line Producer: Rayna Saslove
Director of Photography: Chuck Ozeas
Production Designer: Evan Rohde

Northern Lights
Editor: Alan Chimenti
Executive Producer: Robin Hall
Assistant Editor: Tim Avery

Rodeo VFX
VFX Company: Rodeo FX, Montréal, Québec
President: Sébastien Moreau
Creative Director: André Ü Montambeault
Producer: Ashlee Wismach
Lead Compositor: Pierre Blain
Lead Motion Designer: Jocelyn Tremblay
CG Supervisor: Sébastien Francoeur

NBC Sports
Coordinating Producer: Fred Gaudelli
SVP Creative: Mark Levy
VP Creative Director/Director: Tripp Dixon
Senior Associate Director: Charlie Vanacore

Malala Yousafzai is #StrongerThan Hate in Bodega’s PSA

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Our very own Adam Reid recently had the extraordinary opportunity to work with Malala Yousafzai for The Malala Fund. The poignant PSA features 17-year old Pakistani student and education activist zooming in on how the brutal Taliban backlash against her has left her a remarkably resilient and poised teenager.

Malala’s drive to impact positive social change has produced The Malala Fund, which works globally to empower girls through education to achieve their potential and be agents of positive change in their communities. These girl-centric approaches to education support the Fund’s goal of creating a world where every girl reaches her true potential. Bodega collaborated with sister editorial shop Northern Lights and audio shop SuperExploder to produce the PSA entirely in-house.

The PSA encourages all viewers to uncover what they are #StrongerThan in honor of Malala Day on July 14, 2014.

In the midst of a bustling New York City journey from her current resident city of Birmingham, England, Malala spared her one-hour lunch break to shoot with Reid and the Bodega team between key meetings. Though limited by a brief time window, Reid was immediately comforted by Malala’s focus and conviction. He notes, “It was so great to meet Malala and see how she really takes on her role and weight of being a leader of a movement. She approaches this very seriously. It was impressive and inspiring to see how she gave every ounce of herself with such honesty.”

Following the shoot, Northern Lights editor George Carty got to work piecing together archival news and stock footage to flesh out her story. The video comes to an affecting crescendo with a clip of Malala passionately addressing the United Nations Youth Assembly in 2013, vowing that through her experiences, “Weakness, fear and hopeless died. Strength, power and courage were born.”

Notes Carty, “It was rewarding to work on a project that was much bigger than just a TV spot. We worked to simplify the script and footage to develop the most inspiring message possible.”

Sister audio shop SuperExploder provided full audio for the PSA, from sound design to final mix. Adds SuperExploder Executive Producer Beth Cummins, “Our mixers, sound designers and composers threw all of their energy into making the message of Malala Day impart maximum impact upon the world’s hearts and minds. We’re proud of the very moving final PSA for Malala Day and honored to have had the opportunity to lend our skills to the making of it.”

Credits

Client: The Malala Fund
Title: “#StrongerThan”
Production Company: Bodega Studios
Director: Adam Reid
Head of Production: Michael Flexner
Executive Producer: Clint Goldman
Editorial: Northern Lights
Editor: George Carty
Colorist/Smoke Artist: Chris Hengeveld
Executive Producer: Robin Hall
Audio: SuperExploder
Mixers: Ted Gannon, Jody Nazzaro
Sound Design: Brady Hearn, Ted Gannon
Executive Producer: Beth Cummins
Music: Sam Retzer

Jimmy Diebold Lights Up Midnight at Seattle’s Century Link Field

Update: at least check, 940,000 YT views!

New York/San Francisco-based content creation/production company Bodega director Jimmy Diebold lights up the Seattle night in a new music-driven 1:55 short “Midnight Lights,” made as a tribute to the Seattle Seahawks and their home stadium. Read more