Big Game congrats to our folks at NYC one-stop shop BODEGA on their 3rd quarter Superbowl spot for Xifaxan! The interwebs are aflame and the Twitter-verse is atwitter… Bodega handled the live action with Northern Lights’ Glenn Conte cutting + Chris Hengeveld coloring and SuperExploder’s Jody Nazzaro mixing.
P.S., The ad worked
Organizers of 9/11 Day, the nation’s largest annual day of charitable engagement JUST released “Born on 9/11,” a powerful public service advertising and multimedia campaign promoting service on 9/11, and inspired by and featuring children born on the actual day of the tragedy.
The centerpiece of the campaign is a documentary-style television commercial that focuses on Hillary O’Neill, who was born in Norwalk, CT on the afternoon of September 11, 2001. Raised in a world of uncertain safety and war, Hillary has emerged as an optimistic, connected and can-do young lady intent on making a positive difference in the world. “I like looking for the best in things,” O’Neill says in the PSA. “If we all do good deeds on 9/11, it’ll add up.” With a string tied around her index finger, she voices the call to action: “This 9/11 Day, do one good deed.” The spot ends with a slate that says, “Share your good deed this #911Day” and invites viewers to learn more at 911day.org.
The spot is part of a multi-media campaign created by Grey New York in collaboration with 9/11 Day. Hillary, one of 13,238 children born in the U.S. on September 11, 2001, commemorates her birthday by helping others.
“When we interviewed these children born on 9/11, we quickly found out that none of them wished their birthdays were different,” said Andreas Dahlqvist, chief creative officer of Grey New York. “In fact, they feel strongly that they represent what’s good in the world. They are very hopeful about the future and are determined to give back to others.”
The television spots, directed by BODEGA director Adam Reid, will begin airing nationally this week through September 11. They’ll be carried by several major networks and media companies, including CBS, ABC, Fox and Viacom. iHeart Media is distributing the radio spots to its 850+ affiliated stations, reaching more than 245 million Americans. The National Association of Broadcasters is making the PSAs available to more than 14,000 member radio stations and 1,400 member television stations.
9/11 Day, created in 2002 and organized each year by the 9/11 nonprofit MyGoodDeed, is expected to inspire more than 40 million Americans to do good deeds this year.
Full credits in Creativity coverage here, as follows:
Agency: Grey New York
Client: 9/11 Day Organization
Chief Creative Officer: Andreas Dahlqvist
Executive Creative Officer: Linda Mummiani
Executive Creative Officer: Caitlin Ewing
Art Director: Carla Johnson
Associate Creative Director: Kim Healy
Project Manager: Liz Vaughan
Agency Producer: Judi Nierman
Executive Producer: Clint Goldman
Director: Adam Reid
Director of Photography: Adam Reid
Editorial Company: Rock Paper Scissors
Editor: Parker Whipple
Producer: Mike Tockman
Exec. Producer: Eve Kornblum
Music Producer: Ben Dorenfeld
Audio Engineer TV: Matt Baker
Audio Engineer + Sound Design Radio: Joe O’Connell
SVP/Account Director: Tara Cosentino
Account Executive: Jillian Kettler
As part of a major brand overhaul including new packaging and entree options, Lean Cuisine and Grey Advertising have changed up the advertising with a move away from weight loss marketing with new broadcast and social campaigns.
The broadcast campaign, “Feed Your Phenomenal,” launched with a :30, here’s the “feature length” 2 minute version
Advertising Agency:Grey, New York, USA
Worldwide Chief Creative Officer: Tor Myhren
Chief Creative Officer: Andreas Dahlqyist
Executive Creative Director: Linda Mummiani, Caitlin Ewing
EVP Global Account Director: Rick Reilly
Svp Account Director: Mercedes Campos
Account Supervisor: Melissa Saks
Account Executive: Abel Gachou
Project Manager: Stephen Samelko
EVP Director of Film Production: Bennett McCarroll
VP Executive producer: Adam Seely
Associate Producer: Suzie Davidson
Director: Adam Reid
Executive Producer: Clint Goldman
Head Of Production: Michael Flexner
Line Producer: Rayna Saslove
Director Of Photography: Evan Jake Cohen
Editorial: WildChild NY
Editor: Deirdre Bell
Audio: Dante Desole, VisionPost
Here’s the first of 4 music videos, Sippin’ featuring Rob “Gronk” Gronkowski from the Patriots & David “Big Papi” Ortiz from the Red Sox.
Here’s the teaser spot:
Director: Dave Merhar
Exec Prod: Clint Goldman
ECD: Barry Fiske
CD: Larry Mintz
CD: Peter Tschudy
ACD/CW: Brian Donovan
AD: Jon Casey
Prod: Mike Diaz
THIS. JUST. IN. INTEGRATED CAMPAIGN GOLD CLIO X2 WOOHOO
SHOWTIME/HBO MAYWEATHER VS PACQUIAO PROMO
Who are you picking? Mayweather or Pacquiao?
Bodega’s Haley Geffen directed some of biggest names in sports and entertainment to get their picks on the most anticipated fight in boxing history.
Mayweather vs. Pacquiao happens Saturday, May 2 live on pay-per-view beginning at 9pm ET/6pm PT.
Earl Fash: VP/Creative Director
Derek Barbanti: Senior Producer
Haley Geffen: Director/Creative Director
Clint Goldman: Executive Producer
Michael Flexner: Head of Production
Robbie Norris: Field Producer
Northern Lights Credits:
Chris Carson: Editor
Chris Hengeveld: Lustre Artist
Julie Zivic: Senior Producer
Jody Nazzaro: Sound Designer, Mixer
Meredith Nazzaro: Executive Producer