HU_SH whips up cool summer treats from Nespresso & Ben + Jerrys

Two new spots from HU_SH  perfect for the #DogDaysOfSummer

We proudly represent HU_SH here out of BODEGA

Nespresso “On Ice”
Director: Woodwork at HU_SH London
Agency: JWT, London

 

Ben & Jerrys “Topped”
Director: Chris Weigand at HU_SH London
Agency: Mekanism
Senior Art Director: Philip Cheaney
Senior Producer: Rainbow Partridge
Senior Account : McKenzie Badger

HU_SH @BODEGA animation director Kirk Hendry draws up “Kensuke’s Kingdom”

Our very own Kirk Hendry, represented for spots + branded content at BODEGA Animation via HU_SHis co-directing (with Neil Boyle) a very cool new mixed media + 2D animation feature film Kensuke’s Kingdom.   Cartoon Brew has the scoop and a new concept trailer below.

 

At last week’s Cartoon Movie market, one of the most attended presentations was Kensuke’s Kingdom, a 2D and mixed-media feature film from industry veterans Neil Boyle and Kirk Hendry.

Go here to check out the KENSUKE’S KINGDOM TRAILER

Based on the bestselling novel by War Horse author Michael Morpurgo and adapted for the screen by screenwriter Frank Cottrell Boyce (Hilary and Jackie, Welcome to Sarajevo, The Railway Man), Kensuke’s Kingdom follows the story of a young boy who washes up on a tropical island overseen by a mysterious Japanese soldier named Kensuke, who lives there with a family of orangutans as his companions.

When we first previewed the project in 2015, it was still early in development. At Cartoon Movie it was announced that several high-profile production companies have boarded the feature: London’s Lupus Films, which most recently produced Ethel & Ernest, and Luxembourg’s Melusine Productions, whose credits Ethel & Ernest, Song of the Sea, and Ernest and Celestine.

The producing team behind Kensuke’s Kingdom is now comprised of Camilla Deakin and Ruth Fielding of Lupus Films, Sarah Radclyffe (co-founder of Working Title Films and producer of over 30 live-action films), Barnaby Spurrier (Deadtime Stories for Big Folk, Somers Town), and Stephan Roelants of Melusine Productions.

Kensuke’s Kingdom has strong themes of ecological conservation and respect for the environment, including a climactic showdown with poachers who are trying to overtake the island, and directors Boyle and Hendry have spent time investigating the best approach for visualizing the natural world onscreen. They’ve come up with a solution that balances organic elements with digital compositing, and which is both unique and visually striking.

“The natural world is an essential character in this story and one thing we were keen to achieve was an organic feel to the environment,” said Boyle, whose animation credits include The Thief and the Cobbler and Who Framed Roger Rabbit. “We wanted to use reality, rather than model builds. We wanted it to look damp. With our test sequence, we filled it with many objects we found on the forest floor or rocks we pulled out of the Thames. They all had their own wonderful slime, cobwebs or dead bugs that you could never production design. We were curious to see what we could just find in nature and use.”

Added Hendry: “Something that we have been focusing on in the last few years is the creative blend of mixed media. We like to see how the things we love can inhabit the same space — the charm of 2D hand drawn characters, the depth of photoreal worlds, the character of miniature environments, matte paintings and the random nature of filmed effects footage.”

The filmmakers aim to book-end the animated portions of the film with live-action. They are still developing the final look of the film, but the goal is “to do as much of the film as possible as partial miniature sets with found objects, then extended with matte paintings” Hendry explained to Cartoon Brew. “We just like the look. It’s random, organic and connects with the theme of the piece. It’s different — and its more fun to work this way.”

While the producers continue to build a team of production partners, Boyle and Hendry are moving forward with the development of the animatic and further production design for characters and environment.

Boyle notes that the process is more organic on this film than many projects he’s worked on in the past. “On many productions you sign off on a written script and then pass the project over to artists to visualize in storyboard form, almost like they’re two separate processes,” he said. “ForKensuke’s Kingdom, we’re planning to continue working really closely with [screenwriter] Frank Cottrell Boyce, brewing up the most exciting and visual way we can tell this story, batting back and forth dialogue and imagery until we’ve found the best way to translate Michael Morpurgo’s classic book into cinematic form. It’s a tremendously exciting process.”

Welcome to the S/R family ! Bill Hewes & HU_SH join Bodega’s new animation division

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BODEGA Launches New Animation Division Led by EP Bill Hewes

Animators from London-based studio HU_SH + NY design shop Mr. Wonderful will comprise the new department

New York/San Francisco-based content creation/production company BODEGA has launched a director-driven animation division under the leadership of Executive Producer Bill Hewes. Hewes has over two decades of producing experience with expertise spanning animation, live action, VFX and design at th1ng/th2ng, FilmTecknarna and Digital Kitchen.

Bodega launches animation division

“BODEGA is a thriving, integrated content creation studio that produces compelling work across all platforms,” says Hewes. “I’m excited to lead their move into animation and introduce new talent to the roster. Our animation directors run the gamut from narrative storytelling, to design and illustration. From 2D to 3D, hand drawn, stop motion and mixed-media techniques, it’s a perfect fit.”

Initially, the roster will consist of London-based animation studio HU_SH, led by Lydia Russell and Ru Warner, and New York-based design shop Mr. Wonderful. Hewes previously collaborated with Russell and Warner at th1ng / th2ng and will offer HU_SH’s entire slate of diverse talent to the U.S. market, including Academy Award-nominated French filmmaker Sylvain Chomet, world-renowned animation director Will Barras and award-winning filmmaker Kirk Hendry, as well as Alon Ziv, Nerdo, Chris Weigandt, Light + Mathematics, Dave Anderson, Kirk Hendry, Julien Bisaro and Woodwork.

Recent HU_SH work includes commercials and large format displays for Prudential Global Investment Management, and a Ben & Jerry’s spot out of Mekanism. Mr. Wonderful just wrapped a series of co-branded assignments for Nickelodeon and motion design work for The Kardashians on E!

BODEGA Executive Producer Clint Goldman notes, “I have known Bill for many years and to have the opportunity to work side-by-side with this well-respected EP and bring these amazing animation directors to BODEGA really expands the artistic potential of what we offer. We are making a long-term commitment to animation and these additions complement our growing family.”