Bodega’s Crafts Content to Raise Awareness for Non-profit TRICKLE UP


Stories help define and elevate the brand, drive resources to enable Trickle Up to help people worldwide take the first steps out of extreme poverty

New York/San Francisco-based content creation/production company BODEGA served as the agency and production company on a content campaign for NYC-based nonprofit Trickle Up. Trickle Up works with the world’s poorest and most vulnerable people to help them achieve financial independence and social connection, advancing their economic and social well-being.

Continuing a multi-year collaboration that has filmed stories in India, Africa, and Guatemala, Director/Creative Director Mark Littman led the BODEGA team to indigenous Mayan villages in the Yucatan Peninsula to record authentic stories in the voices of the Trickle Up’s participants and local partners.

BODEGA created four original films, which launched at Trickle Up’s Annual Gala on Monday, April 16, 2018 in NYC, giving attendees an inspiring look at the organization’s impact, while being clear that there is much more work to do. The event was a success, raising close to $900,000 for Trickle Up.

In “Breaking Barriers” BODEGA Animation Director Hayley Morris uses handcrafted stop-motion animation to illustrate Trickle Up on a conceptual level. Says Morris, “I featured vibrant fabrics and textiles as a storytelling device to communicate from the perspective of a participant, navigating through her world.”

Creative Director Mark Littman adds, “this is a unique film, and a perfect technique to tell the Trickle Up story. From the viewpoint to the materials, it conveys big ideas in a way that a Trickle Up participant herself might.”

“Wilma” features Wilma Santiago, who learns the craft of beekeeping, leading to the creation of her own honey-production business. Not only is Wilma’s a story of empowerment and financial independence–  at the end of the piece, you might expect to find her honey at your local gourmet store.

Sister companies BODEGA, Northern Lights, SuperExploder and Mr Wonderful worked together from their shared studios in Chelsea, NYC to craft these stories from concept through production and post, creating authentic films that reinforce Trickle Up’s mission.

Since 1979, Trickle Up has helped 335,000 women gain the skills and confidence to achieve greater economic self-sufficiency. When women succeed, so can their children and families. Since on average, five people benefit for each woman reached, they’ve helped over 1.5 million people total. In the next five years, Trickle Up is committed to helping the next million graduate out of extreme poverty.

 

Client: Trickle Up
Spot Title: Wilma + Breaking Barriers*

Agency/Prod Co: BODEGA
Director: Mark Littman
Director: Hayley Morris*
EP/Animation: Bill Hewes
Producer: Min Park
Additional Animation: Jessy Abid, Jade Stickle*

Editorial: Northern Lights
Editor: Chris Carson
Flame Artist/Colorist: Chris Hengeveld
Executive Producer: Robin Hall
Producer: Terry-Anne Alexander
Assistant Editors: Jessy Abid, Jay Chandran

Audio: SuperExploder
Sound Designer/Mixer: Brady Hearn
Sound Designer/Mixer: Ted Marcus*
Producer: Meredith Nazzaro

 

About BODEGA

BODEGA is a content creation studio based in New York and San Francisco.

We create commercials, brand content, show opens, promos, films and digital media for any platform.

Our integrated approach encourages collaboration at every step, from creative development through production, animation, post-production and final delivery.

Together with our in-house partners Northern Lights (editorial), SuperExploder (sound) and Mr Wonderful (branding/design), we offer the resources of established, award-winning companies under one roof.

Congratulations to the Bodega family for their 20 PromaxBDA nominations !

CD/Partner/Editor David Gioella proudly announced that the Bodega family of companies – Bodega, Northern Lights, Mr Wonderful + SuperExploder – has garnered a “personal best” 20 PromaxBDA nominations across a range of categories.

You can see all the nominations for this year’s awards here:

The winners will be announced at the PromaxBDA Conference June 8th in Los Angeles.  Good luck everybody !

 

Welcome to the S/R family ! Bill Hewes & HU_SH join Bodega’s new animation division

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BODEGA Launches New Animation Division Led by EP Bill Hewes

Animators from London-based studio HU_SH + NY design shop Mr. Wonderful will comprise the new department

New York/San Francisco-based content creation/production company BODEGA has launched a director-driven animation division under the leadership of Executive Producer Bill Hewes. Hewes has over two decades of producing experience with expertise spanning animation, live action, VFX and design at th1ng/th2ng, FilmTecknarna and Digital Kitchen.

Bodega launches animation division

“BODEGA is a thriving, integrated content creation studio that produces compelling work across all platforms,” says Hewes. “I’m excited to lead their move into animation and introduce new talent to the roster. Our animation directors run the gamut from narrative storytelling, to design and illustration. From 2D to 3D, hand drawn, stop motion and mixed-media techniques, it’s a perfect fit.”

Initially, the roster will consist of London-based animation studio HU_SH, led by Lydia Russell and Ru Warner, and New York-based design shop Mr. Wonderful. Hewes previously collaborated with Russell and Warner at th1ng / th2ng and will offer HU_SH’s entire slate of diverse talent to the U.S. market, including Academy Award-nominated French filmmaker Sylvain Chomet, world-renowned animation director Will Barras and award-winning filmmaker Kirk Hendry, as well as Alon Ziv, Nerdo, Chris Weigandt, Light + Mathematics, Dave Anderson, Kirk Hendry, Julien Bisaro and Woodwork.

Recent HU_SH work includes commercials and large format displays for Prudential Global Investment Management, and a Ben & Jerry’s spot out of Mekanism. Mr. Wonderful just wrapped a series of co-branded assignments for Nickelodeon and motion design work for The Kardashians on E!

BODEGA Executive Producer Clint Goldman notes, “I have known Bill for many years and to have the opportunity to work side-by-side with this well-respected EP and bring these amazing animation directors to BODEGA really expands the artistic potential of what we offer. We are making a long-term commitment to animation and these additions complement our growing family.”

Bodega’s Ben Orisich has a “Breakthrough” for Allegra

From director/designer Ben Orisich, working with all four integrated divisions of NYC one-stop shop BODEGA STUDIOS, comes this fun new Allegra spot, “Breakthrough”, for agency Ferrara + Co.

A superb team effort from BODEGA director Orisich; NORTHERN LIGHTS editor Glenn Conte and colorist Chris Hengeveld; SUPEREXPLODER sound designer/audio mixer Jody Nazzaro; and design + animation from MR WONDERFUL.

Promax Hot Spot: Bodega’s Regional NBC Rio Olympics spots

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Working closely with the NBC Sports Olympics team, esteemed client BODEGA and sister companies Northern Lights, Mr. Wonderful and SuperExploder conceived and produced more than 100 spots that are now airing across the country on NBC affiliates.

The spots feature athletes and their hometowns, integrating the signature Rio graphics. Below are 3 spots featuring big markets. Promax link here.

New York

Atlanta

San Francisco

CREDITS:

NBC Sports Credits:

CMO Olympic Marketing: John Miller

VP/Creative Director: Joseph Lee

Coordinating Producer: Justin Greenlee

BODEGA Credits:

Executive Creative Director: Haley Geffen

Sr. Writer/Producer: Derek Barbanti

Northern Lights Credits:

Executive Producer: Robin Hall

Editors: Chris Carson, Jacob Condon

Assistant Editors: Danielle Barker, Kieran Mulroy

Mr. Wonderful Credits:

Executive Producer: Damien Henderson

Creative Director: Gary Keenan

Art Director: Joseph Boylan

Design/Animation: Jade Stickle

Producer: Danon Hinty

SuperExploder Credits:

Senior Producer: Meredith Nazzaro

Sound Designer/Mixers: Ted Gannon, Brady Hearn

Bodega gets one more for the awards case

The Emmy just arrived for NBC’s TODAY Show “Rokerthon 2” spot!

Congrats BODEGA NORTHERN LIGHTS MR. WONDERFUL SUPEREXPLODER

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NBC, TODAY SHOW “ROKERTHON 2”

Daytime Creative Arts Emmy Award Winner
Outstanding Promotional Announcement — Topical

NBC Credits:
Director/Creative Director: Jose Antonio Prat
VP/Creative: Alonso Davila
VP/Brand Marketing: Marianne Raphael
Senior Director: Adam Kessler
Writer/Producer: Jennifer Kaas
Production Manager: Elizabeth Roth

Bodega Credits:
Executive Producer: Clint Goldman

Northern Lights Credits:
Editor: Glenn Conte
Smoke/Lustre Artist: Chris Hengeveld
Executive Producer: Robin Hall

Mr. Wonderful credits:
Creative Director: Beirne Lowry
Executive Producer: Damien Henderson
Designer/Animator: Jade Stickle
Producer: Julia Kennedy

SuperExploder Credits:
Sound Designer/Mixer: Ted Gannon
Sr. Producer: Meredith Nazzaro