BODEGA Expansion Gets Off To Splendid Start In LA

We’re excited to welcome Taylor Ferguson + Erin Tauscher to the family!  The EP dynamic duo are heading up the new Los Angeles office at one-stop content creation shop BODEGA.  Here’s the full story in Shoot.
             
Taylor Ferguson                                               Erin Tauscher

Production company/content creation studio BODEGA, with operations in New York and San Francisco, has extended its footprint to Los Angeles with a new office under the aegis of executive producers Taylor Ferguson and Erin Tauscher.

Ferguson and Tauscher have aligned their L.A.-based production house Splendid & Co. with BODEGA; the combined entity now operates under the BODEGA banner.

The roster of the expanded BODEGA includes filmmakers Sophia Banks, Lesley Chilcott, Debra Granik and Kevin Osgood from Splendid and continuing BODEGA mainstays such as director/partner Mark Littman and helmers Ben Orisich, Lindsay Daniels, Haley Geffen. Adam Reid and Mark Rosenberg. Plans call for additions to this lineup with the signing of another director imminent as SHOOT went to press.

Connecting with Ferguson and Tauscher fulfills a major goal of BODEGA’s exec producer/partner Clint Goldman who was looking to launch an L.A. office in concert with simpatico EP talent. Through the industry grapevine, Goldman conducted an extensive search for an EP to spearhead BODEGA in L.A. Goldman at first envisioned having to come down to L.A. regularly to team with an EP to develop a Southern California shop pretty much starting from scratch. Instead Goldman benefits from what he considers a windfall–an established production operation with savvy executive leadership and directors already in place, including such notables as Granik whose Ozarks drama Winter’s Bone earned four Oscar nominations, including for Best Picture, and Chilcott who served as a producer on the Academy Award-winning documentary An Inconvenient Truth, and directed the doc Code Girl. Ferguson and Tauscher brought Granik and then Chilcott into their company’s fold several years ago for commercials and branded content.

Conversely Ferguson and Tauscher gain access to BODEGA’s resources–full-service offices in San Francisco and NYC, BODEGA Animation headed by EP Bill Hewes, and company sister shops Northern Lights (editorial), SuperExploder (audio) and Mr. Wonderful (design/branding)–any or all of which can be tapped into as needed for projects. BODEGA’s considerable staff, capabilities and business acumen, said Ferguson, free her and Tauscher–who was on vacation and unavailable for comment at press time–to focus on filmmaking/content creation as well as growing and nurturing a directorial roster, “to support the talent we currently have and get them better work and better known.”

Tauscher got her start at MTV News and Specials in NYC. She served as an associate producer at NBC Nightly News with Brian Williams. Tauscher relocated to L.A. to pursue a freelance production career. She’s traveled the world producing campaigns for Nike, Coca-Cola, adidas, Merrill Lynch and Ford.

After graduating from USC, Ferguson moved to Boston where she discovered the advertising industry and a newfound love of production. She returned to L.A. and spent several years in TV working on sitcoms for Carsey-Warner and NBC before she became EP at House of Usher Films with DGA Award-winning commercial director Kinka Usher. Ferguson later teamed with Tauscher at trio films and then Splendid & Co.

Relationship-driven culture
BODEGA’s L.A. launch–made in response to client needs–was spurred on and is marked by a series of relationships. Ferguson and Tauscher have been business partners and collaborators since 2002 with the formation of trio films, which became Splendid & Co. in 2014. They share a working shorthand that Ferguson feels now applies to Goldman as well.

Helping to bring Ferguson and Tauscher together with Goldman was a mutual friend and collaborator, visual effects producer and artisan Jeff Blodgett. Goldman, Ferguson and Tauscher go back many years with Blodgett who thought the threesome would be compatible and strike up a personal and productive rapport. Blodgett–who recently became an EP at Where The Buffalo Roam–proved to be an astute matchmaker as Goldman recalled when he first met Ferguson and Tauscher several months ago. In a matter of minutes, Goldman said he “knew we would work together for a very long time” as part of a “complementary relationship where one of us could start, another could pick up a project in midstream, and be fluid and fluent in the intricacies of production which are far more complicated today than ever.” Goldman sees himself, Ferguson and Tauscher as being “on equal footing,” able to be responsive to clients, creatives, directors and other collaborators.

Goldman observed that BODEGA has been built on such positive relationships, forming a supportive “production family” which yields top-flight creative and production results. Goldman’s roots at BODEGA, for instance, run deep as he and New York-based BODEGA partner David Gioiella first crossed paths back in 1994. Gioiella was Goldman’s intern at Lucasfilm’s VFX studio Industrial Light & Magic (ILM). At that time, Goldman was shepherding TV spots and feature films at ILM, and he formed a lasting bond with Gioiella who in ‘95 teamed with Littman to open Northern Lights, the first in what became a family of companies, including BODEGA which was founded in 2009. Goldman joined in 2011 when BODEGA acquired his San Francisco-based indie commercial production company. Prior to joining the BODEGA family, Goldman was a client working with its group of companies. He had reached a career crossroads, looking to change his personal and professional life, tiring of being a “one-man band” at his own shop. Gioiella and Littman were responsive and caring, helping Goldman to begin a new career chapter. Goldman sees parallels to the opportunities now being afforded Ferguson and Tauscher in a mutually beneficial relationship with BODEGA.

Goldman hearkened back to his early career days. Prior to ILM, he was at the venerable Robert Abel & Associates, a pioneering studio in visual effects, computer animation and filmmaking.  Among the lasting lessons that the now late Bob Abel imparted to Goldman was the value of the dynamic whereby people come together to create something special as the whole proves to be greater than the sum of its parts. That was the case at the Abel studio and Goldman sees the same dynamic, which Abel characterized as a gestalt, in play at BODEGA.

Current BODEGA projects include Theraflu and USAA campaigns for Saatchi & Saatchi NY, a content series for WIRED/Conde Nast, an AI project for Microsoft, a global integrated campaign for Bumble Bee out of Y&R, animated/VR spots for Prudential, and an animated web series for The Players’ Tribune.

SEED’s Ashley Avis set to write + direct new “BLACK BEAUTY” movie

Congrats to our own Ashley Avis, director at SEED, for being tapped to write + direct a modern version of the classic novel + film, BLACK BEAUTY !

 

EXCLUSIVE: Ashley Avis has been set to write and direct a modern reimagining of BLACK BEAUTY, the classic Anna Sewell novel. Bolt Pictures and Constantin are teaming to produce the pic, which will mirror the events of the original 1877 book while bringing them into a modern light.

 The plot will center on Jo Green, a teenager who recently lost her parents, who is sent to live with her uncle at a horse and animal sanctuary on Long Island. She eventually bonds with the wild Black Beauty, who was similarly taken away from her family when her mustang herd was captured in the West.Constantin’s Robert Kulzer will produce with Jeremy Bolt. Martin Moszkowicz and Jon Brown are executive producers.

Avis’ feature film credits include 2016’s Deserted starring Mischa Barton and this year’s Adolescence. The writer-director-editor is also a long-form commercials helmer.

Bodega welcomes director Hayley Morris and head of production Jordan Tarazi

BODEGA continues their recent expansion signing director Hayley Morris to the BODEGA Animation roster for U.S. representation

 

New York/San Francisco-based content creation studio BODEGA continues their recent expansion signing director Hayley Morris to the BODEGA Animation roster for U.S. representation. Hayley is an animator, artist, and director who uses stop-motion and mixed media to tell stories that unfold through layered textures and handcrafted details.

In addition to directing commercials for Samsung, Burt’s Bees, Hewlett Packard, Kate Spade, and others, Morris has been an commercial animator and fabricator for Special K, McDonald’s, Toyota, The New York Times, & Cadbury.

Morris’ work has also been featured in museums and film festivals around the world. Her puppets and music videos were on display at La Gaité.  Lyrique’s “Motion Factory” Exhibition in Paris and her short film, Undone, won the Grand Jury Prize for Best Animated Short at Slamdance 2009.

Bodega Animation EP Bill Hewes notes, “Hayley comes to us from a unique animation background, and her work speaks for itself when it comes to quality, skill, and telling a visually authentic story. We are very proud to represent a talent as genuine and dedicated to her craft as Hayley.”

“Bodega has a diverse group of international animation and live action directors that work across mediums creating innovative and memorable work,” add Morris. “I’m very excited to continue developing my voice with Bodega’s support.”

Hayley’s work is also featured on Free the Bid, a forum that supports the voice of female directors in advertising.

 

Bodega has also brought on Jordan Tarazi as Head of Integrated Production.  Over the last seven years, Tarazi has collaborated on over 30 Bodega projects, both as Producer and 1st Assistant Director, including spots for Allstate, IZOD, LG, TJ Maxx, and network assignments for CBS, HBO, USA, Food and NBC Universal.

“Our business is growing and our ‘production through post’ model is blessed to have someone with Jordan’s depth of experience.   He just ‘gets production’ and his determination and attention to detail are incredible assets to our directors, agency and brand clients, as well as our robust in-house team,” says Executive Producer/Partner Clint Goldman.

Jordan’s prior experience includes five years as an EP for New York based Still Films and over two decades of freelance commercial, film, print, digital, social and broadcast production experience.  Jordan will oversee all aspects of production out of Bodega’s San Francisco office and their 15,000-square foot Chelsea, NYC studio.

“I’ve produced content for production companies, advertising agencies, brands and networks,” notes Tarazi, “and it’s been enlightening to embrace Bodega’s streamlined process, fostering start to finish projects under one roof. It just makes it easy for our clients to get the work done.”

Jordan’s recent assignments at Bodega include a Lean Cuisine campaign for Grey NY, an IZOD brand campaign for PVH, broadcast assignments for HBO’s Two Dope Queens and NBC’s TODAY, as well as digital content for Under Armour.

SHINE Designs a Masterpiece for Nat Geo’s “Genius: Picasso”

Genius: Picasso main title sequence for Imagine, Fox21 and NatGeo

LA-based SHINE designed, filmed, edited and animated the main title sequence for Genius: Picasso, a biopic event series about Pablo Picasso. Shine developed a concept that employed original photographed and filmed paint textures that make up images of Picasso’s life, relationships and work.

Genius: Picasso stars Antonio Banderas in the titular role – as one of the 20th century’s most influential and celebrated artists, who interpreted the world in new and unorthodox ways, and reinvented our perception of creativity in the process. The second season of National Geographic’s 10-part, Emmy-nominated global event series, Genuis, explores how the Spanish-born artist’s passionate nature and relentless creative drive were inextricably linked to his personal life, which included tumultuous marriages, numerous affairs, and constantly shifting and personal alliances. Genius is executive produced by Ron Howard and Brian Grazer, and created by Ken Biller.

Pablo Picasso (October 25, 1881 to April 8, 1973) was a Spanish expatriate painter, sculptor, printmaker, ceramicist and stage designer considered one of the greatest and most influential artists of the 20th century and the co-creator, along with Georges Braque, of Cubism. Considered radical in his work, Picasso continues to garner reverence for his technical mastery, visionary creativity and profound empathy. Together, these qualities have distinguished the “disquieting” Spaniard with the “sombrepiercing” eyes as a revolutionary artist. For nearly 80 of his 91 years, Picasso devoted himself to an artistic production that he superstitiously believed would keep him alive, contributing significantly to — and paralleling the entire development of — modern art in the 20th century.

Pablo Picasso remains renowned for endlessly reinventing himself, switching between styles so radically different that his life’s work seems to be the product of five or six great artists rather than just one. Of his penchant for style diversity, Picasso insisted that his varied work was not indicative of radical shifts throughout his career, but, rather, of his dedication to objectively evaluating for each piece the form and technique best suited to achieve his desired effect. “Whenever I wanted to say something, I said it the way I believed I should,” he explained. “Different themes inevitably require different methods of expression. This does not imply either evolution or progress; it is a matter of following the idea one wants to express and the way in which one wants to express it.”

Art critics and historians typically break Pablo Picasso’s adult career into distinct periods, the first of which lasted from 1901 to 1904 and is called his “Blue Period,” after the color that dominated nearly all of his paintings over these years. At the turn of the 20th century, Picasso moved to Paris, France — the cultural center of European art — to open his own studio. Lonely and deeply depressed over the death of his close friend, Carlos Casagemas, he painted scenes of poverty, isolation and anguish, almost exclusively in shades of blue and green. Picasso’s most famous paintings from the Blue Period include “Blue Nude,” “La Vie” and “The Old Guitarist,” all three of which were completed in 1903.

Art critics and historians typically break Pablo Picasso’s adult career into distinct periods, the first of which lasted from 1901 to 1904 and is called his “Blue Period,” after the color that dominated nearly all of his paintings over these years. At the turn of the 20th century, Picasso moved to Paris, France — the cultural center of European art — to open his own studio. Lonely and deeply depressed over the death of his close friend, Carlos Casagemas, he painted scenes of poverty, isolation and anguish, almost exclusively in shades of blue and green. Picasso’s most famous paintings from the Blue Period include “Blue Nude,” “La Vie” and “The Old Guitarist,” all three of which were completed in 1903. In 1899, Picasso moved back to Barcelona and fell in with a crowd of artists and intellectuals who made their headquarters at a café called El Quatre Gats (“The Four Cats”). Inspired by the anarchists and radicals he met there, Picasso made his decisive break from the classical methods in which he had been trained, and began what would become a lifelong process of experimentation and innovation.

Bodega’s Crafts Content to Raise Awareness for Non-profit TRICKLE UP


Stories help define and elevate the brand, drive resources to enable Trickle Up to help people worldwide take the first steps out of extreme poverty

New York/San Francisco-based content creation/production company BODEGA served as the agency and production company on a content campaign for NYC-based nonprofit Trickle Up. Trickle Up works with the world’s poorest and most vulnerable people to help them achieve financial independence and social connection, advancing their economic and social well-being.

Continuing a multi-year collaboration that has filmed stories in India, Africa, and Guatemala, Director/Creative Director Mark Littman led the BODEGA team to indigenous Mayan villages in the Yucatan Peninsula to record authentic stories in the voices of the Trickle Up’s participants and local partners.

BODEGA created four original films, which launched at Trickle Up’s Annual Gala on Monday, April 16, 2018 in NYC, giving attendees an inspiring look at the organization’s impact, while being clear that there is much more work to do. The event was a success, raising close to $900,000 for Trickle Up.

In “Breaking Barriers” BODEGA Animation Director Hayley Morris uses handcrafted stop-motion animation to illustrate Trickle Up on a conceptual level. Says Morris, “I featured vibrant fabrics and textiles as a storytelling device to communicate from the perspective of a participant, navigating through her world.”

Creative Director Mark Littman adds, “this is a unique film, and a perfect technique to tell the Trickle Up story. From the viewpoint to the materials, it conveys big ideas in a way that a Trickle Up participant herself might.”

“Wilma” features Wilma Santiago, who learns the craft of beekeeping, leading to the creation of her own honey-production business. Not only is Wilma’s a story of empowerment and financial independence–  at the end of the piece, you might expect to find her honey at your local gourmet store.

Sister companies BODEGA, Northern Lights, SuperExploder and Mr Wonderful worked together from their shared studios in Chelsea, NYC to craft these stories from concept through production and post, creating authentic films that reinforce Trickle Up’s mission.

Since 1979, Trickle Up has helped 335,000 women gain the skills and confidence to achieve greater economic self-sufficiency. When women succeed, so can their children and families. Since on average, five people benefit for each woman reached, they’ve helped over 1.5 million people total. In the next five years, Trickle Up is committed to helping the next million graduate out of extreme poverty.

 

Client: Trickle Up
Spot Title: Wilma + Breaking Barriers*

Agency/Prod Co: BODEGA
Director: Mark Littman
Director: Hayley Morris*
EP/Animation: Bill Hewes
Producer: Min Park
Additional Animation: Jessy Abid, Jade Stickle*

Editorial: Northern Lights
Editor: Chris Carson
Flame Artist/Colorist: Chris Hengeveld
Executive Producer: Robin Hall
Producer: Terry-Anne Alexander
Assistant Editors: Jessy Abid, Jay Chandran

Audio: SuperExploder
Sound Designer/Mixer: Brady Hearn
Sound Designer/Mixer: Ted Marcus*
Producer: Meredith Nazzaro

 

About BODEGA

BODEGA is a content creation studio based in New York and San Francisco.

We create commercials, brand content, show opens, promos, films and digital media for any platform.

Our integrated approach encourages collaboration at every step, from creative development through production, animation, post-production and final delivery.

Together with our in-house partners Northern Lights (editorial), SuperExploder (sound) and Mr Wonderful (branding/design), we offer the resources of established, award-winning companies under one roof.

Beautiful new spot for GEMS from Rodeo Show’s Simon Cracknell

From RODEO SHOW director Simon Cracknell, here’s a fantastic new piece for GEMS American Academy, an international school in Abu Dhabi. Simon worked with CD Ricardo Turcios and his team at Burson Marstellar to bring this gorgeous creative to life.