Welcomes To Backyard Ashley Avis

Esteemed client Backyard proudly welcomes writer/director Ashley Avis to the fold. Get to know Ashley, she’s on her way to the moon.

Commercially she has directed projects for clients like Coca Cola, Red Bull, Footlocker, Pfizer, CaliBurger, and recently won the 2016 Mercedes-Benz Award for her work on a spot called BESPOKE, at the Bokeh South African International Fashion Film Festival in Cape Town.

Her feature directorial debut, the artistic psychological film DESERTED, starring Mischa Barton, Winter Ave Zoli, Jake Busey and Sebastian Bach recently was released in the Winter of 2016.

Her second feature, the coming of age story ADOLESCENCE, will be released in 2017. The project stars Sons of Anarchy’s Tommy Flanagan, American Hustle’s Elisabeth Rohm, India Eisley and Jere Burns. The project was edited by Oscar nominated Douglas Crise (Birdman, Babel), and mixed by Oscar winning Post Sound Supervisor Ben Wilkins (Whiplash).

She recently produced the television pilot THE PICTURE for Winterstone Pictures / Winkler Films, and was brought on by producer Todd Labarowski / Dreambridge Films (The Kids Are All Right, The Disappearance of Eleanor Rigby, Manglehorn) to write the screenplay based on the novel THE CYBIL RAVEN CHRONICLES.

Her work has been called “timelessly romantic” (White Lies Magazine), “innocent, blending innocence with seduction” (Red Hot Society), and “elegantly sensual” (Elite Daily).

 


Mercedes Benz – “A Beautiful Life”


Envya Swim – “Lionne Blanche”


Mercedes Benz – “Bespoke”


Caliburger

DESERTED
Premiered October, 2016

Written & Directed by: Ashley Avis
Producers: Edward Winters, Ashley Avis, Larry Hummel, Keith A. Fox
Editor: Douglas Crise
Cast: Mischa Barton, Winter Ave Zoli, Trent Ford, Dana Rosendorff, Michael Milford, Kelly Brannigan + Tyler Sellers with supporting cast including Jake Busey, Sebastian Bach, Gerry Bednob + Lance Henriksen

 

ADOLESCENCE
Premieres Fall, 2017

Directed by Ashley Avis
Producers: Edward Winters, Larry Hummel
Editor: Douglas Crise
Cast: Mickey River, India Eisley, Romeo Miller, Tommy Flanagan, Elisabeth Rohm, Michael Milford, Jere Burns, Ever Carradine

 

Here, coverage from REEL Chicago

Below, SHOOT coverage

Schrom’s Jennifer Davick delivers “Pure Pie-Fection” for Edwards Desserts

Humor. Appetite appeal. Social engagement.

SCHROM Director/Photographer Jennifer Davick delivers all that and more in a new campaign for Edwards Desserts.

From Jennifer: It’s kind of amazing how many incredibly laudatory quotes have been made about Edwards! I was thrilled to help turn this phenomenon into a bold, funny and let’s not forget delicious Social campaign. We focused our attention on style and texture; delivering the message that an Edwards pie at a party will elicit lots of “Oohs!” My goal in crafting visuals for this campaign was to capture the passionate voice of the consumer, to make the viewer feel good, and to feel energized while ultimately associating those good vibes with Edwards pies.

Jennifer “Brings the Sweet” below.  Enjoy her delectable Pumpkin + Turtle Pies !

 

 

 

Director: Jennifer Davick; Food Stylist: Diana Scanlon; Prop Stylist: Jan Maple; Production: SCHROM

Director/Choreographer Hans Emmanuel joins SEED Media Arts

We’re excited to welcome director/choreographer Hans Emmanuel to the roster at SEED Media Arts

Hans began his career shooting beauty commercials in Paris where he was able to hone his directorial style allowing him to explore opportunities in automotive, sports, and lifestyle. His sexy, energetic, often edgy but always stylish directorial aesthetic integrates fluid movement, dance + rhythm with contemporary, youthful narrative storytelling.

Hans’ client list includes Audi, Mazda, Cutty Sark, P&G, Nivea, Coca-Cola, McDonald’s & OPI.

Here are some of our favorites…

 

Mazda – Red

Benzina

Levite

Cutty Sark – Spirit of the Times

Diana – #fuckyourstandards

SHINE drops new “Bag Man” campaign for Rachel Maddow + MSNBC + McKinney

SHINE  recently delivered a fantastic new graphics campaign package from McKinney for Rachel Maddow + MSNBC’s Bag Man, the #1 podcast on iTunes.

Is it possible for an American Vice President to carry out a criminal enterprise inside the White House and have nobody remember? To have one of the most brazen political bribery scandals in American history play out before the country while nobody’s paying attention? In her first original podcast, MSNBC’s Rachel Maddow goes back 45 years to dig into a story that got overshadowed in its day. There’s intrigue. Corruption. Envelopes of cash delivered to the White House. It’s a story that’s not well known, but it probably should be. Especially today.

Congratulations to the teams at McKinney + Shine !

SHINE
CD:    Michael Riley
EP:     Bob Swensen

MCKINNEY
GCD:   Will Chambliss
AD:      Jamie Steentofte
CCO:   Jonathan Cude
Prod:   Naomi Newman, Beau Scheier
BPM:  Miriam Hughes
EP:      Josh Eggelston
HP:     Regina Brizzolara




SEED welcomes director George Mays

        

 

Los Angeles Writer / Director George Mays, best known for his work with Red Bull, has signed with Seed Media Arts  George also continues to direct freelance for Red Bull’s Media House where he has worked for over ten years, helping to establish the brand with his compelling films. As a director who is known as an acclaimed specialist in brand strategy, market dynamics, and creative event integration, Mays’ work for Red Bull has been shared by millions.

Roy Skillicorn, Founder/Managing Director at Seed Media Arts, welcomes George, saying “Always the storyteller, both scripted and from the hip, George loves to explore narratives from both the sports and music genres. From his work that empowers women in sports, to his in-depth interviewing acumen of musicians like Skrillex, George manages to capture a person’s authenticity, passions and purpose, always produced with rich cinematic visuals. He embodies what today’s new media seeks.”

Mays’s own passion remains to keep the audience in their seats, totally engaged, and asking themselves, “How will this turn out?” George and his team also create custom content based on data analysis allowing clients to grow their audience and engage them longer.

 

 

SCHROM teams with Delicious Contents to deliver delectable food content for less

Food marketing specialist also forges alliances with post-­production companies Friendshop! + We Are Walker

Delicious Contents will share SCHROM’s 25,000 square foot studio, equipment and expansive prop room

Food marketing specialist Delicious Contents has joined forces with leading tabletop production company SCHROM to provide agencies and brands with “wickedly smart, mouth­watering food content” at a “ridiculously lower cost.” Their aim is to satisfy food advertisers’ need for a steady stream of fresh content, smartly, affordably and without sacrificing production value.

Under the terms of the partnership, Delicious Contents is combining its food marketing expertise with SCHROM’s production chops and ability to scale. Together they’ll share SCHROM’s 25,000 square foot studio, equipment and expansive prop room among other resources. The two companies will cut costs for clients by leveraging the existing infrastructure to shoot with very little prep and rentals in most cases. Not to mention, they require smaller crews.

When Delicious Contents launched in 2013, its competitive advantage was based on its expertise in food and ability to make culinarily relevant content. Jonathan Cohen, founder and CMO says, “Obviously we still do that but these days it’s become a lot more about cost and speed to market. With SCHROM on board, we can do better, faster and kinder to the bottom line. Because that’s the only way to stay in business.”

Also, Delicious Contents is offering monthly subscription packages for clients with ongoing needs for content. “Everyone needs 52 weeks of stuff, so what we give up in profit, we make up in volume,” Cohen says. “Everyone wins.”

Delicious Contents has established similar alliances with post­production shops Friendshop! (editorial) and We Are Walker (music) to deliver premium one-­stop creative and production services.  “One­stop or in-­house usually carries a lot of baggage so rather than building additional capabilities, we have teamed up with best-in-class partners who have great reputations on their own,” says Cohen.

Cohen, who began his career in agency roles with Ogilvy, Grey and BBH founded Delicious Contents in 2013 to pioneer a new approach toward food content. The company has worked with most of the big names in food and QSRs including Chobani, McCormick, Diageo and Nestle, to name a few.  SCHROM has more than 30 years of experience and has produced over 1,500 commercials and associated content.