Director Chace Strickland Returns to Backyard

We’re thrilled to welcome director Chace Strickland back to the family at BACKYARD !

Here’s the official press:

Director Chace Strickland, known for his authentic lifestyle and warm family oriented work, has returned to Backyard Productions for commercial representation in the U.S. The move reunites him with his longtime friends, original founder/managing director Roy Skillicorn, EP Kris Mathur, and Backyard’s Midwest rep, Nathan Skillicorn (who represented Strickland’s own production company a couple of years back).

Strickland signed with Roy Skillicorn and Backyard in the mid-’90s as one of the company’s first directors and was a major contributor to its success for many years. He left Backyard after Roy Skillicorn sold his ownership in 2011. Strickland then started his own company, Room Service, and hired Roy’s son, Nathan Skillicorn, to handle representation.

Strickland began freelance directing again in 2018, and had always kept in touch with Nathan and Roy Skillicorn. When the latter agreed to return to Backyard and join new president Kevin Allodi, Strickland began sending them his newest work that exhibited a fresh, developing look and style. Both were impressed, as was Backyard’s sales teams.

“When I first signed with Backyard, it felt like I had been adopted into a family as soon as I walked through the door,” recalled Strickland. “The place and people had a positive, nurturing and caring energy.  Kevin, Kris and Roy have done it again–and it’s good to be home.”

Strickland added, “My path has always been the same…trying to find and capture honest and visually genuine realism.  Sometimes it just happens…sometimes you have to re-create it, but either way, the viewer knows it when they see it and it touches them emotionally.”

Modelo Brings Dia de Los Muertos to Life with AR from Groove Jones

Dia de Los Muertos is a celebration of life that honors the dead in Mexican culture. Groove Jones worked with the Constellation Brands Beer Division Southeast team to create a unique OOH and point of sale campaign that brings the Modelo art pieces to life through the power of AR.

Day of the Dead comes to life in many ways across the globe, but one thing the celebrations all have in common is rejoicing with the food, drink, music, artwork, and activities that lost loved ones enjoyed in life.

The AR experience depicts traditional Dia de Los Muertos imagery with marigolds, an offrenda, candles, and a beautiful Katrina holding an ice-cold Modelo Especial.

The campaign has one call to action – Bring the Mural to Life – visit ModeloMural.com. Participants that visit the site will unlock an eye-catching augmented reality experience by pointing their camera at the mural. Below is what the mural looks like when it is activated.

The OOH campaign consisted of an oversized mural that resembled a hand-painted portrait of this scene. The mural is appearing at the following locations.

Washington DC – 337 H Street
Charleston, SC – 516 King Street
Miami, FL – Option B 2534 N Miami Avenue
Ft Lauderdale, FL – 801 NE 4th St Avenue

Schrom’s Jennifer Davick directs Taste You Can Hear for Nature Valley

Beautiful new work from director/photographer Jennifer Davick at SCHROM in an integrated campaign for Nature Valley.

Jennifer breaks it down:

Taste You Can Hear

I was thrilled to direct and shoot this series of Broadcast, Digital and Social spots for Nature Valley. In them, the audience can literally hear how good these Crispy, Creamy Wafer Bars taste.
Each bar is its own symphonic experience.

We open with a crispy Snap! of the wafer, build to the peanut butter’s smooth Shee! Shee! and crescendo with the granola’s Cha! Cha! Cha!

We paired beautiful food footage with complex, deeply layered sound beds to debut the Crispy, Creamy Wafer Bars. The result– an experience that is equally delicious, new and surprising.

When the ears are engaged as much as the eyes, content like this invites a more immersive sensory experience…one that awakens the appetite.

In fact, the next sound we might actually hear is a light rumbling in our bellies…

Backyard’s Greg Popp Debates Offense vs. Defense for Head + Shoulders

Head & Shoulders brought back retired NFL star player Troy Polamalu and paired him with reigning league MVP Patrick Mahomes for this funny new spot from director Greg Popp in his first spot project since joining the roster at BACKYARD. Both popular players have gained great notoriety for their unique hairstyles and they square off in a traditional “offense vs defense” debate

Client: Head & Shoulders Shampoo
Ad Agency: Saatchi & Saatchi, NY
Exec Creative Director: Richie Glickman
Creative Directors: Gill Witt, Dan Cohen
Assoc. Creative Director: Jonah Levine
Exec. Producer: Jerry Boyle
Client Partner: Rachel Poad
Account Manager: Tyler Geist
Acct Exec: Anna James

Production Company: BACKYARD
Director: Greg Popp
VP/Executive Producer: Kris Mathur
Line Producer: Henri Dragonas
DP: Chris Mably
Production Designer: Scott Gallagher

 

Here’s a bit of entertaining press on the new campaign:


Aside from his football prowess and MVP stature, Patrick Mahomes has gained notoriety for his hair on and off the field.

PEOPLE exclusively unveils the Kansas City Chiefs quarterback’s new campaign with Head & Shoulders, in which he costars with longtime hair icon and retired NFL star, Troy Polamalu.

Mahomes, 23, and Polamalu, 38, who both arguably boast two of the most googled looks in their sport, let their hair down (figuratively and literally) to open up to PEOPLE about how hair and self-care can be lateral passes in conveying the importance of identity and confidence.

“Everyone has their own style. You see it with the uniforms, you see it with how guys go about their business, showing up at games and being on the field. They want to be unique,” says Mahomes, who first started wearing his hair in a mohawk in college.

“It wasn’t something I wasn’t going for, but once it grew out, everybody seemed to like it and it kind of became a thing,” he recalls. “Now it’s a thing in the NFL and it’s part of who I am.”

Polamalu, on the other hand, was inspired to let his locks grow when he met his wife Theodora in the early 2000s — when Mahomes was only a child — after admiring the “greatest warriors throughout history who’d always had long hair.”

Indeed, both men can also classify themselves as inspiring warriors. “It’s really cool any time you see someone, especially little kids, who are trying to be like you in any way, and know that you’re an inspiration to them,” Mahomes says of the influence his hair has reached. “It just kind of shows that you have a platform that you can go out in the community and show these kids what it’s like to be a good human being, not just a great football player.”

And the higher the hair, the higher the praise. “It’s definitely a dream come true,” Mahomes says of working with Polamalu for the campaign after being a fan of the Pittsburgh Steelers star’s “legendary” ads. “Seeing Troy and then seeing all those iconic commercials, I knew that once my hair was kind of my thing I wanted to be able to put that as part of my brand. I’m glad that it came into fruition, and I got to be a part of it now.”

Polamalu adds, “Having these opportunities to work with Head and Shoulders, now with Patrick, has always been a blessing that’s been a part of my life throughout my football career. Being able to meet somebody like Patrick and have somebody like him carry the brand forward is awesome.”

When asked who their Mount Rushmore of NFL hair greats would be, both men had saved a spot for one another.

“Troy had the iconic hair, he’d just run around the field and his hair’s just flying around everywhere,” says Mahomes, who also selects Odell Beckham Jr. (“His blond hair was different, especially when it first came out.”), Tom Brady (“He had long blonde hair, everybody loved that.”), Clay Matthews (“When his hair’s stringy and flying around, making plays.”) and Marion Barber III (“He used to shake his dreads when he ran so hard.”)

Polamalu also chose OBJ and Matthews, rounding out his selections with Brian Bosworth.

Seed Media Arts Signs Director Jeffrey DeChausse

Emmy-winning filmmaker Jeffrey DeChausse has signed on to work with his long time friend, Roy Skillicorn, owner / EP of Seed Media Arts.

Jeffrey was raised in Detroit, Michigan, and in the Loire valley in France, where he worked and lived with his family in the French carnival. He is a strategic thinker and idea cultivator who has worked for some of the biggest brands in the world, from Fortune 500 companies to several startups. He is passionate about storytelling and that is evident throughout his work.

“Jeffrey is a true ‘interdisciplinary artist,’” says Skillicorn. “As a seasoned commercial director, he draws from several roles within his aesthetic career. Being a creative director, designer, writer and fine artist allows his craftsmanship and artistic sense to shape beautiful cinematic imagery within thought provoking messaging.”

“We are very excited about his strong docu-style and performance work and elated with his recently developed, visually engaging automotive work,” he adds.

Having the knowledge from both sides of the business, as an agency creative director, and on the production side as a director and producer, Jeffrey comes to the table with a broad knowledge and understanding of production. His broad experience in international media production, even through post, contributes to a full understanding of bidding and securing offshore opportunities.

His likable disposition fosters genuine and sincere human performances from talent and makes him easy to work with. All this, and Jeffrey’s successful track record of streamlining production while leading and motivating teams across diverse genres and work environments, is what attracted Skillicorn.

“As an adroit storyteller, he not only establishes authenticity and emotion but adeptly brings about a cinematic film quality to each project. I know his work will resonate with our most passionate and inspired clients,” adds Kris Mathur, Seed’s EP.

DeChausee’s Clients include Apple, Lexus, Toyota, Maven, Jeep, New Balance, Fidelity, ADT, Intel, ancestry.com, Waterwipes, UBS, First Citizens Bank, Blue Cross, Pabst Blue Ribbon, BofA, Northern Trust, Budweiser, Laugh Lounge and Samsung.

Groove Jones Launches the LARK AR App for Lexus at the new Toyota Experience Center

Groove Jones was brought on board to help the Toyota Lexus team develop an advanced Augmented Reality system called the Lexus Augmented Reality Kit (LARK). This interactive application demonstrates how AR can help with the education and training of Toyota team members to understand the features in a vehicle.

 

 

The Lexus AR app uses machine learning to “learn” what each of the features and controls are so that it can “identify” what is displaying on the screen. GJ also uses Augmented Reality to place tap-able icons at each button so that the user can bring up the features and sample videos of each button.

 

Multinational automotive manufacturer Toyota just opened its first visitor attraction in North America at their headquarters in Plano Texas. The 44,000sq ft (13,400sq m) Toyota Experience Center (TEC) is Toyota’s first and only comprehensive museum space in North America. The TEC exists to educate its visitors about Toyota’s past, present and future as a mobility company. The museum features a variety of interactive exhibits and displays, all designed to reflect on the people behind the Toyota brand.