SCHROM teams with Delicious Contents to deliver delectable food content for less

Food marketing specialist also forges alliances with post-­production companies Friendshop! + We Are Walker

Delicious Contents will share SCHROM’s 25,000 square foot studio, equipment and expansive prop room

Food marketing specialist Delicious Contents has joined forces with leading tabletop production company SCHROM to provide agencies and brands with “wickedly smart, mouth­watering food content” at a “ridiculously lower cost.” Their aim is to satisfy food advertisers’ need for a steady stream of fresh content, smartly, affordably and without sacrificing production value.

Under the terms of the partnership, Delicious Contents is combining its food marketing expertise with SCHROM’s production chops and ability to scale. Together they’ll share SCHROM’s 25,000 square foot studio, equipment and expansive prop room among other resources. The two companies will cut costs for clients by leveraging the existing infrastructure to shoot with very little prep and rentals in most cases. Not to mention, they require smaller crews.

When Delicious Contents launched in 2013, its competitive advantage was based on its expertise in food and ability to make culinarily relevant content. Jonathan Cohen, founder and CMO says, “Obviously we still do that but these days it’s become a lot more about cost and speed to market. With SCHROM on board, we can do better, faster and kinder to the bottom line. Because that’s the only way to stay in business.”

Also, Delicious Contents is offering monthly subscription packages for clients with ongoing needs for content. “Everyone needs 52 weeks of stuff, so what we give up in profit, we make up in volume,” Cohen says. “Everyone wins.”

Delicious Contents has established similar alliances with post­production shops Friendshop! (editorial) and We Are Walker (music) to deliver premium one-­stop creative and production services.  “One­stop or in-­house usually carries a lot of baggage so rather than building additional capabilities, we have teamed up with best-in-class partners who have great reputations on their own,” says Cohen.

Cohen, who began his career in agency roles with Ogilvy, Grey and BBH founded Delicious Contents in 2013 to pioneer a new approach toward food content. The company has worked with most of the big names in food and QSRs including Chobani, McCormick, Diageo and Nestle, to name a few.  SCHROM has more than 30 years of experience and has produced over 1,500 commercials and associated content.

 

Emma Roberts + Rodeo Show’s Michael Koerbel are Selling Some FIATs !

Italian automaker FIAT teamed up with actress/singer Emma Roberts for a fun new campaign of comedic spots directed by our own Michael Koerbel at RODEO SHOW.  Here are a few of our faves !

 

 

 

 

Backyard’s Daniel Sheppard Pumping Up For Advil

BACKYARD‘s Daniel Sheppard brings the heavyweight funny in this breaking work for Advil Flu out of Taxi/Toronto

 

Shine delivers “Operation Finale” Main Title Sequence for MGM

 

Shine designed, filmed, edited and animated the main title sequence for “Operation Finale” for MGM, Automatik + director Chris Weitz.  As always, a stellar job by Michael Riley, Bob Swensen + the uber-talented team at Shine !

Fifteen years after the end of World War II, a team of top-secret Israeli agents travels to Argentina to track down Adolf Eichmann, the Nazi officer who masterminded the transportation logistics that brought millions of innocent Jews to their deaths in concentration camps. Hoping to sneak him out of the country to stand trial, agent Peter Malkin soon finds himself playing a deadly game of cat and mouse with the notorious war criminal.

In addition to the main title sequence above, Shine also designed, filmed, edited + animated the travel sequence below, a key scene in the film. The sequence portrays how the team from the Mossad traveled from Tel Aviv to Bueno Aires, undetected through various cities around the world.




Roy is Home ! Founder Roy Skillicorn Returns to Backyard

 

Roy Skillicorn is back leading Backyard Productions, the company he founded and guided for 20+ years, recently partnering with Kevin Allodi, President & CEO of Philo Media, which acquired Backyard in 2017. Allodi reached out to Skillicorn knowing that he ran Backyard during its most successful years, and also realized success as founder of the award winning Seed Media Arts, a non-DGA production model company.

“Roy is internationally known for his innovative, focused marketing strategies and unprecedented trendsetting business models, and has had an uncanny ability to remain highly relevant throughout a long and prosperous career. His track record for nurturing the development and growth of directors’ careers is unsurpassed; as Managing Director overseeing sales & marketing I see him as the perfect ‘Sherpa’ to lead Backyard and its directors to new heights,” says Kevin.

Skillicorn founded Backyard with Chicago photographer Tony D’Orio in 1988 while still a rep for PIXAR, Colossal Pictures and HKM Productions — all start-ups he recognized as future superstar companies. He found, promoted and secured for each of them their very first commercials, representing each company for over a decade. He also brought London-based Passion Pictures into the limelight in the US.

Under Skillicorn’s leadership and marketing savvy, Backyard became a $50M+/yr entity that was not only considered one of the top international production companies by the trades, but the only one to ever spring forth from a secondary market like Chicago. After relocating production headquarters to L.A in the mid-90’s, Roy continued to lead sales and marketing from Chicago, keeping the brand’s uniqueness guarded while maintaining its notable Midwestern, honest and diligent work ethic. Loyal clients refer to Backyard as “a Shangri-La of production”, delivering a thoroughly enjoyable experience, infused with engaging and dependable people with caring attitudes, while offering innovation and craftsmanship at the highest levels.

“I’m happily surprised to find myself back in the ‘Yard’ and I’m excited to work along side several more A list directors and incredibly strong EPs, like my long time friend, Kris Mathur, and Emily Malito.  When I shared my vision of next steps for Backyard, I told Kevin, this “new Backyard won’t be fenced…it’s time to unleash the dogs”. No doubt the iconic hand puppet dog logo that Roy’s graphic designer wife crafted back in 1989 will soon return to Backyard as well.

SCHROM Adds Tabletop / Lifestyle Director Jennifer Davick to the Roster

Chef Maya Erickson’s Black Sesame Dessert

We’re excited to welcome Jennifer Davick to the roster at SCHROM. Jennifer is a food director + photographer whose work explores the intersection of Tabletop and Lifestyle. She frequently shoots in NYC, CHI and LA, and her clients include Starbucks, Food Network, KIND Snacks, Hillshire Farm, Hellman’s and Publix Supermarkets among others.

Speaking of supermarkets, Jennifer is a master at creating digital content for SUPERMARKETS and APPLIANCES


Urban Plates Restaurant – “Choose Good”

“What attracted us to Jennifer’s work is the fact that it’s graphic, clean, contemporary and simply beautiful,” says Schrom founder Michael Schrom. “She has her finger on the pulse of how food is becoming more approachable. Jennifer’s work showcases food’s personality which makes her the perfect complement to our roster.”

Jennifer’s Philosophy on Her Work and Food:
“I believe food can be artful, inclusive and accessible at the same time,” says Jennifer. “My work makes the viewer feel something. It showcases lifestyle as an extension of food. It focuses on our emotional engagement with brands and how we make them part of our own story.”