Seed Media Arts has added director Erin Sax to its roster for commercials and branded content.
Roy Skillicorn, owner and EP of Seed, described Sax as “‘a rock star’ in more ways than one.” She not only directs documentary-style spots, branded content, and features but also continues as a singer/songwriter. Sax has toured nationally and internationally with her band, Hands Off My Sister. She has also written and performed songs for motion pictures (Altered Minds, Wanderland and the upcoming documentary series, Resisterhood).
Sax’s directorial exploits span such clients as Stella Artois, Budweiser, Lionsgate, the Nicaraguan Tourist Board, as well as networks including A&E for whom she has painted nuanced portraits of battle rappers, gay ex-convicts, and the Italian mafia among many others. She has worked with Jerusalem Capital Studios, BTRN Belgian Television, and the BBC.
Sax also made a short documentary about American attitudes towards death and dying. She spent six months filming the embalming, dressing and casketing of corpses in a mortuary in San Francisco. “The film ended up being literally a documentation of that because everything else about death in our culture is hidden,” she said. The film is now part of the permanent collection at the San Francisco Museum of Modern Art.
Skillicorn said of Sax, who’s been directing independently the last three years, “Her versatile ability to authentically portray the complexities of her subjects in either instantly impactful shorter or longer drawn out formats is amazing, She is able to quickly put people at ease, delve deep into personal narratives and capture their essence. Each of her stories, from corporation leaders to bank robbers and fishmongers are always compelling and I see her unique talents soon coveted in our ad world.
Sax got her start as a documentarian for Middle East news and has earned an international reputation for her visually captivating and contextual, uncompromising portraits. A L.A. native, she grew up just down the street from George Harrison, next door to the drug dealer for the Rolling Stones, and was baby-sat by Allan Zavod, the pianist for Jean-Luc Ponty. Sax developed her photographer‘s eye and aesthetic early for she was raised in a home with an active darkroom. Her mother, an actress, also supported herself shooting portraits for artists like Kris Kristofferson, Charo, Arthur Rubinstein and John Rubinstein. There was always a parade of actors, wannabes, and artists, and all were larger than life. It was a colorful upbringing that set the tone for the way she sees the world.
According to Sax, “I’ve long considered myself a closet anthropologist of my own species. Moving through this life, observing, grasping at vignettes, at characters, trying to take it all in and then reflect back to the world what I see – the beauty, the insanity, and the glory of it all. Meeting with Roy, I felt an instant simpatico with the mission of Seed to grab reality and put it in a heightened, elevated frame…they seem to have a real knack for getting people to see differently, to notice details, beauty, complexity in things they might have seen before, but without really seeing them.”
More than 10,000 people in America died due to alcohol-impaired driving crashes in 2017.
Men were more than four times as likely as women to be the drunk driver in a fatal car crash, according to data from the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA).
These alarming stats are the force behind a new campaign from the Ad Council, OMD and singer Hunter Hayes.
“Just like in my song ‘One Shot,’ once you start drinking you don’t always make the best decisions,” said Hayes. “That’s why I know my buzzed warning signs. When I see one of these signs, I call a car or a friend instead of getting behind the wheel.”
Congratulations to editor Anthony Marinelli at TwoPoint0 for the exceptional editing work on this heartfelt spot for Mt Sinai and agency Devito/Verdi that debuted on the Oscar broadcast.
CW: Rob Slosberg
AD: Matt Songer
Prod: Barbara Michelson
EP: Wendy Rosen
Editor: Anthony Marinelli
Sound Mixer: Rex Recker – Digital Arts
Colorist: Lez Rudge – Chimney Group
Vans – Customs
Director: Ahad Mahmood & Matt Morgan
DP: Ahad Mahmood & Matt Morgan
Post: Yacht Club Films
Editor/VFX: Matt Morgan
Color: Jared Rosenthal @ Prom Creative
Sound design: Bob Barito