SHINE Designs a Masterpiece for Nat Geo’s “Genius: Picasso”

Genius: Picasso main title sequence for Imagine, Fox21 and NatGeo

LA-based SHINE designed, filmed, edited and animated the main title sequence for Genius: Picasso, a biopic event series about Pablo Picasso. Shine developed a concept that employed original photographed and filmed paint textures that make up images of Picasso’s life, relationships and work.

Genius: Picasso stars Antonio Banderas in the titular role – as one of the 20th century’s most influential and celebrated artists, who interpreted the world in new and unorthodox ways, and reinvented our perception of creativity in the process. The second season of National Geographic’s 10-part, Emmy-nominated global event series, Genuis, explores how the Spanish-born artist’s passionate nature and relentless creative drive were inextricably linked to his personal life, which included tumultuous marriages, numerous affairs, and constantly shifting and personal alliances. Genius is executive produced by Ron Howard and Brian Grazer, and created by Ken Biller.

Pablo Picasso (October 25, 1881 to April 8, 1973) was a Spanish expatriate painter, sculptor, printmaker, ceramicist and stage designer considered one of the greatest and most influential artists of the 20th century and the co-creator, along with Georges Braque, of Cubism. Considered radical in his work, Picasso continues to garner reverence for his technical mastery, visionary creativity and profound empathy. Together, these qualities have distinguished the “disquieting” Spaniard with the “sombrepiercing” eyes as a revolutionary artist. For nearly 80 of his 91 years, Picasso devoted himself to an artistic production that he superstitiously believed would keep him alive, contributing significantly to — and paralleling the entire development of — modern art in the 20th century.

Pablo Picasso remains renowned for endlessly reinventing himself, switching between styles so radically different that his life’s work seems to be the product of five or six great artists rather than just one. Of his penchant for style diversity, Picasso insisted that his varied work was not indicative of radical shifts throughout his career, but, rather, of his dedication to objectively evaluating for each piece the form and technique best suited to achieve his desired effect. “Whenever I wanted to say something, I said it the way I believed I should,” he explained. “Different themes inevitably require different methods of expression. This does not imply either evolution or progress; it is a matter of following the idea one wants to express and the way in which one wants to express it.”

Art critics and historians typically break Pablo Picasso’s adult career into distinct periods, the first of which lasted from 1901 to 1904 and is called his “Blue Period,” after the color that dominated nearly all of his paintings over these years. At the turn of the 20th century, Picasso moved to Paris, France — the cultural center of European art — to open his own studio. Lonely and deeply depressed over the death of his close friend, Carlos Casagemas, he painted scenes of poverty, isolation and anguish, almost exclusively in shades of blue and green. Picasso’s most famous paintings from the Blue Period include “Blue Nude,” “La Vie” and “The Old Guitarist,” all three of which were completed in 1903.

Art critics and historians typically break Pablo Picasso’s adult career into distinct periods, the first of which lasted from 1901 to 1904 and is called his “Blue Period,” after the color that dominated nearly all of his paintings over these years. At the turn of the 20th century, Picasso moved to Paris, France — the cultural center of European art — to open his own studio. Lonely and deeply depressed over the death of his close friend, Carlos Casagemas, he painted scenes of poverty, isolation and anguish, almost exclusively in shades of blue and green. Picasso’s most famous paintings from the Blue Period include “Blue Nude,” “La Vie” and “The Old Guitarist,” all three of which were completed in 1903. In 1899, Picasso moved back to Barcelona and fell in with a crowd of artists and intellectuals who made their headquarters at a café called El Quatre Gats (“The Four Cats”). Inspired by the anarchists and radicals he met there, Picasso made his decisive break from the classical methods in which he had been trained, and began what would become a lifelong process of experimentation and innovation.

Beautiful new spot for GEMS from Rodeo Show’s Simon Cracknell

From RODEO SHOW director Simon Cracknell, here’s a fantastic new piece for GEMS American Academy, an international school in Abu Dhabi. Simon worked with CD Ricardo Turcios and his team at Burson Marstellar to bring this gorgeous creative to life.

BACKYARD Giving Back Through the Commercial Director Diversity Program

We’re proud to report that our fab clients at Backyard, took part in this year’s Commercial Directors Diversity Program as a sponsor + mentor for a young director, Kryzz Gautier.  On July 31, 2018 a showcase of this year’s graduating class was held at the Linwood Dunn Theater at the Academy of Motion Picture Arts and Sciences.

The CDDP is a program created by the AICP and the DGA as part of its contract negotiations. CDDP reflects the commitment of both organizations to effect change and increase the representation of women and other historically underrepresented groups of people in commercial directing.

Each director participant was tasked with writing and pitching their own :60 script and producing that script on a very limited budget.  Backyard took them through a typical commercial pitch process and production, acting as a sounding board and mentor for their creative ideas and overall helping them to accomplish their ultimate goal of a solid :60.

BY EP Emily Malito affirms that, “Kryzz is a talented director whose own personal experiences as a woman of color and a member of the LGBTQ community influence her content and motivate her desire to be a strong voice in the film community.  She’s an impressive creative force.”

This is her spot:

ABOUT KRYZZ GAUTIER

Kryzz was born and raised in Santo Domingo, Dominican Republic. In 2009 she immigrated to Boston to attend Emerson College where she focused her studies in Directing Narrative Fiction, Photography, and Music Appreciation. Kryzz quickly became an award winning writer/director receiving multiple international accolades. To name a few: “Marasma” (2011) was in the running for the Region 2 Student Academy Awards finalists. “A Foolish Companion” (2012) was nominated for “Outstanding Cinematic Achievement” at the EVW Awards and went on to win, amongst other things, “Best Screenplay” and “Best Short Film” at the Women In Shorts Festival, the “Audience Award” at the National Broadcasting Society Festival, and was invited to screen at the Ibero-American Festival. ”All Lit Up” (2011) won an EVW Award for “Best Single Camera Direction”. “Not A Love Story” (2015) won “Best Short Film”, “Best Screenplay”, and “Best Editing” at across the festival circuit. In 2014 Kryzz was selected as one of NBC’s Top 100 for their Directing Fellowship. In 2015 Kryzz wrote and directed a pilot for Lifetime/A&E Studios. In 2017 Kryzz became one of the founders of Violeta, a production and distribution platform focused  on  creating  better representation for LGBT women  and being talked about as “the Netflix  for queer women”.

Backyard’s Ashley Avis set to write + direct new “BLACK BEAUTY” movie

Congrats to our own Ashley Avis, director at BACKYARD, for being tapped to write + direct a modern version of the classic novel + film, BLACK BEAUTY !

 

EXCLUSIVE: Ashley Avis has been set to write and direct a modern reimagining of BLACK BEAUTY, the classic Anna Sewell novel. Bolt Pictures and Constantin are teaming to produce the pic, which will mirror the events of the original 1877 book while bringing them into a modern light.

The plot will center on Jo Green, a teenager who recently lost her parents, who is sent to live with her uncle at a horse and animal sanctuary on Long Island. She eventually bonds with the wild Black Beauty, who was similarly taken away from her family when her mustang herd was captured in the West.Constantin’s Robert Kulzer will produce with Jeremy Bolt. Martin Moszkowicz and Jon Brown are executive producers.

Avis’ feature film credits include 2016’s Deserted starring Mischa Barton and this year’s Adolescence. The writer-director-editor is also a long-form commercials helmer.

Schaffer/Rogers proudly welcomes SCHROM

We’re ecstatic to welcome the worldwide leader in tabletop content + production, SCHROM, to the S/R family ! Very excited to finally be representing these tremendous content creators after so many years of watching + enjoying their mouth-watering food images on our screens!

 

 

 

 

Prism Director Nick Spooner Gets “Lit” in New Campaign for Car Gurus

Fun new 3 spot comedic campaign for Car Gurus just out from director Nick Spooner at PRISM. Enjoy the spots + get more details in the press below.

Online automotive marketplace CarGurus is launching a brand campaign that reassures vehicle shoppers that they don’t have to be car experts, thanks to the company.

The brand’s second mass-media campaign, “Everything You Need to Know,” includes three 30-second TV spots that will air on broadcast and cable television concurrent to national YouTube, Facebook and digital marketing campaigns.

The brand’s first TV campaign achieved its goal of growing brand awareness and interest in CarGurus, said Sarah Welch, senior vice president of consumer marketing.

“We still have significant opportunity to grow awareness for CarGurus but are shifting our focus to helping consumers begin to understand some of the many unique benefits of shopping on CarGurus,” she says.

“Hood,” “Emma” and “Lit,” share the tagline “you don’t need to know much about cars to know everything about a car.” The spots, breaking this week, were designed to show that while not everybody is a car expert, CarGurus makes it fast and easy for consumers to make the most informed car shopping decisions and find great deals from top-rated local dealers.

The campaign will run across a wide variety of programming. “Live sports will be an area of focus as it has performed well for us in the past, but you’ll also see us on news and entertainment-oriented networks,” Welch says. The spots will run through the rest of the year.

“Our core audience is men with a skew towards tech-savvy Millennials,” Welch tells Marketing Daily. “But one insight from our first campaign was that we did quite well on some more female-oriented networks and that women who visit our site are actually more likely to convert. We’ve taken those insights and developed a suite of spots with diverse appeal — a father and adult son, a mixed gender group of co-workers and an uncle of teens.”

The campaign draws attention to key differentiators for CarGurus versus other car shopping sites. The spots highlight that CarGurus has more inventory than any other major U.S. car shopping site, gives cars a deal rating and sorts the best deals first.

Based on last year’s successful results, CarGurus used the same team for the development of the new campaign, partnering with advertising agency Plum14 and director Nick Spooner of Prism and Chirp Films for development and production. Additionally, Ocean Media will again manage the media planning.

“We used humor in our spots, but balanced that with some education on some of our key differentiators from other auto shopping sites, like the fact that we have more listings than any other major site, give listings a deal rating and sort the best deals first to make it fast and easy for consumers to find great deals from top-rated dealers,” Welch says. “In the world of DVRs, commercials need to entertain as well as educate to gain attention from consumers. We believe we’ve struck a nice balance between the two.”