We’re proud to report that our fab clients at Backyard, took part in this year’s Commercial Directors Diversity Program as a sponsor + mentor for a young director, Kryzz Gautier. On July 31, 2018 a showcase of this year’s graduating class was held at the Linwood Dunn Theater at the Academy of Motion Picture Arts and Sciences.
The CDDP is a program created by the AICP and the DGA as part of its contract negotiations. CDDP reflects the commitment of both organizations to effect change and increase the representation of women and other historically underrepresented groups of people in commercial directing.
Each director participant was tasked with writing and pitching their own :60 script and producing that script on a very limited budget. Backyard took them through a typical commercial pitch process and production, acting as a sounding board and mentor for their creative ideas and overall helping them to accomplish their ultimate goal of a solid :60.
BY EP Emily Malito affirms that, “Kryzz is a talented director whose own personal experiences as a woman of color and a member of the LGBTQ community influence her content and motivate her desire to be a strong voice in the film community. She’s an impressive creative force.”
This is her spot:
ABOUT KRYZZ GAUTIER
Kryzz was born and raised in Santo Domingo, Dominican Republic. In 2009 she immigrated to Boston to attend Emerson College where she focused her studies in Directing Narrative Fiction, Photography, and Music Appreciation. Kryzz quickly became an award winning writer/director receiving multiple international accolades. To name a few: “Marasma” (2011) was in the running for the Region 2 Student Academy Awards finalists. “A Foolish Companion” (2012) was nominated for “Outstanding Cinematic Achievement” at the EVW Awards and went on to win, amongst other things, “Best Screenplay” and “Best Short Film” at the Women In Shorts Festival, the “Audience Award” at the National Broadcasting Society Festival, and was invited to screen at the Ibero-American Festival. ”All Lit Up” (2011) won an EVW Award for “Best Single Camera Direction”. “Not A Love Story” (2015) won “Best Short Film”, “Best Screenplay”, and “Best Editing” at across the festival circuit. In 2014 Kryzz was selected as one of NBC’s Top 100 for their Directing Fellowship. In 2015 Kryzz wrote and directed a pilot for Lifetime/A&E Studios. In 2017 Kryzz became one of the founders of Violeta, a production and distribution platform focused on creating better representation for LGBT women and being talked about as “the Netflix for queer women”.
EXCLUSIVE: Ashley Avis has been set to write and direct a modern reimagining of BLACK BEAUTY, the classic Anna Sewell novel. Bolt Pictures and Constantin are teaming to produce the pic, which will mirror the events of the original 1877 book while bringing them into a modern light.
We’re ecstatic to welcome the worldwide leader in tabletop content + production, SCHROM, to the S/R family ! Very excited to finally be representing these tremendous content creators after so many years of watching + enjoying their mouth-watering food images on our screens!
Online automotive marketplace CarGurus is launching a brand campaign that reassures vehicle shoppers that they don’t have to be car experts, thanks to the company.
The brand’s second mass-media campaign, “Everything You Need to Know,” includes three 30-second TV spots that will air on broadcast and cable television concurrent to national YouTube, Facebook and digital marketing campaigns.
The brand’s first TV campaign achieved its goal of growing brand awareness and interest in CarGurus, said Sarah Welch, senior vice president of consumer marketing.
“We still have significant opportunity to grow awareness for CarGurus but are shifting our focus to helping consumers begin to understand some of the many unique benefits of shopping on CarGurus,” she says.
“Hood,” “Emma” and “Lit,” share the tagline “you don’t need to know much about cars to know everything about a car.” The spots, breaking this week, were designed to show that while not everybody is a car expert, CarGurus makes it fast and easy for consumers to make the most informed car shopping decisions and find great deals from top-rated local dealers.
The campaign will run across a wide variety of programming. “Live sports will be an area of focus as it has performed well for us in the past, but you’ll also see us on news and entertainment-oriented networks,” Welch says. The spots will run through the rest of the year.
“Our core audience is men with a skew towards tech-savvy Millennials,” Welch tells Marketing Daily. “But one insight from our first campaign was that we did quite well on some more female-oriented networks and that women who visit our site are actually more likely to convert. We’ve taken those insights and developed a suite of spots with diverse appeal — a father and adult son, a mixed gender group of co-workers and an uncle of teens.”
The campaign draws attention to key differentiators for CarGurus versus other car shopping sites. The spots highlight that CarGurus has more inventory than any other major U.S. car shopping site, gives cars a deal rating and sorts the best deals first.
Based on last year’s successful results, CarGurus used the same team for the development of the new campaign, partnering with advertising agency Plum14 and director Nick Spooner of Prism and Chirp Films for development and production. Additionally, Ocean Media will again manage the media planning.
“We used humor in our spots, but balanced that with some education on some of our key differentiators from other auto shopping sites, like the fact that we have more listings than any other major site, give listings a deal rating and sort the best deals first to make it fast and easy for consumers to find great deals from top-rated dealers,” Welch says. “In the world of DVRs, commercials need to entertain as well as educate to gain attention from consumers. We believe we’ve struck a nice balance between the two.”
Super pleased to have the great Nick Spooner in the fold at PRISM
Dynamic, powerful imagery, an eye for talent, and hilarious, naturalistic comedy come together in renowned director Nick Spooner’s award winning body of work. Well versed in several disciplines, Nick’s background in directing, writing, cartooning, producing, and acting have helped distinguish him as a master of the form whose work is easily recognizable for his clear, intelligent concepts that balance beauty, wit, and sentiment in unforgettable ways.
Nick is super gifted and we’re so proud to represent him.