SCHROM Delivers a Gorilla for Flexon

A pair of eyeglasses takes quite the beating in this fun new spot from SCHROM for Flexon Flexible Titanium Eyeware. No gorillas (or eyeglasses) were harmed in the making of this spot !

Flexon – Gorilla
Director: Michael Schrom
Production: Schrom

Flexon Eyewear
Brand Marketing Manager: Tara Batson
Sr. Marketing Manager: Cliff Alexander
Sr. Creative Director: Marianna Jennings
Sr. Manager of Agency: Tony Doddo
Brand Associates: Katie Kefalas + Matt Privitera

New Series Empowering Girls in Sports, Chevy GOALKEEPERS, from Backyard’s Ashley Avis

Proud to share important new work from director/editor Ashley Avis at Backyard for Chevy GOALKEEPERS empowerment initiative from Commonwealth/McCann Detroit

Airing over the course of 2019, GOALKEEPERS, is a fourteen-part series from Chevrolet spreading a message empowerment for young woman to stay active in sports.  Statistically between the ages of 12 and 16 years old, girls quit sports at 2x the rate of boys but studies show that most women in CEO and significant power positions in business played sports as a girl. 

Staying in the game promotes leadership skills, understanding and facing challenges, teamwork, and personality development.  The GOALKEEPERS Launch film features several real female athletes between the ages of 12 and 16, alongside Olympian greats such as Mia Hamm, Laurie Hernandez, Hilary Knight and Casey Stoney as well as GM legends Cathy Clegg, Alicia Boler Davis and Mandi Damman. 

Avis wanted to approach the project, a message that was close to home with her, with a cinematic elegance, but also with the innate power that comes with casting real girls who compete in real sports.

GOALKEEPERS was produced by Edward Winters, directed + edited by Ashley Avis, and shot by DP Kai Krause.  Many incredible artists lent their talents to the project in support of the cause including Technicolor’s senior colorist Maxine Gervais (of over 50+ blockbusters including Black Panther, The Mule, and Book of Eli), post sound mixer Ben Wilkins (Oscar winner for Whiplash), and composer Peter Gregson (solo cellist on projects like Marvel’s Wonder Woman)

Patron’s Handcrafted Holiday “Spirit” from SCHROM’s Jennifer Davick

To get everybody into the holiday “spirit”, SCHROM director/photographer Jennifer Davick crafted this tasty campaign for Patron. Cheers to a truly integrated campaign!

With a Patron bottle as the hero (sometimes literally, sometimes figuratively), the tequila brand used its social and digital platforms to inspire its target audience to make Patron the centerpiece of all holiday tables. They created environmental live action “culinary lifestyle” footage that was cut into an existing documentary in addition to stop-motion tablescape scenes for social platforms and an immersive 360-degree video featuring imaginative cocktails + recipes to deliver the larger Patron holiday message.

Stunning new La Mer spots from Carlo Van De Roer + Satellite Lab @ CASEY

Feast your eyes on this beautiful new work breaking from NYC’s CASEY & director Carlo Van de Roer + Satellite Lab for Estee Lauder’s La Mer Genaissance

La Mer Genaissance – Creme de la Mer

For these spots, Satellite Lab utilized their patented Dynamic Light technology to capture a moment in time by using a high speed cinema camera to shoot light sources moving at over 10,000 feet per second. Very cool stuff !

Client/Agency: La Mer + Estee Lauder direct

Production: CASEY
EP: Patrick Casey
Director: Carlo Van de Roer
DP: Stephen Meierding

Post Production: Psyop
Editor: Eben Mears
VFX Sup: Evan Schoonmaker

Rodeo Show Signs Jonathan Barenboim

Director Jonathan Barenboim has joined production house Rodeo Show for U.S. commercial representation. His signing comes on the heels of his recent collaboration with Rodeo Show on two campaign spots, “Our Labels” and “Always Valid, Never Optional,”  for FDA’s “This Free Life” campaign. With a footprint in both advertising and entertainment, he has worked with studios such as HBO, Netflix, Hulu and FOX, and has directed spots for brands including Coca-Cola, Reebok, Nike, McDonald’s, Chevy, Diner’s Club, Doritos, Nielsen, and Ford Motor Company. Being fluent in Spanish, he also works on campaign spots across the Hispanic/Latin-American markets, including a Purina campaign that aired in Mexico and Argentina.

Sony Playstation 4 – Greatness Awaits

Barenboim is an alum of SHOOT’s New Directors Showcase, having earned inclusion in 2015. On the awards front, his “Road To Killington” campaign for Reebok won a Silver Clio Sports Award. He also shot the Doritos commercial, “Pug Attack,” that won the “Crash The Super Bowl Contest” and was the top-rated 2011 Super Bowl spot, as measured by USA Today’s Ad Meter. Additionally, Barenboim’s short film, The Lepidoctor, was nominated for a Student Academy Award, won the Golden Starfish Award at the Hamptons International Film Festival and took top honors at the Cannes Film Festival in the Emerging Filmmaker Showcase.

USDFA – Our Labels

Argentine-American Barenboim was born and raised in Miami Beach, where he grew up surrounded by creative inspirations that inspired him to pick up a paintbrush as a toddler and later pick up photography. His passion for creating visual content led Jonathan to trade the Sunshine State for the Golden State and attend the University of Southern California (USC)’s prestigious School of Cinematic Arts, where he earned a M.F.A. in film production. 

Rodeo Show’s founder and EP Raphael Leopold said of Barenboim, “His experience in the U.S and Hispanic entertainment and advertising markets, along with his raw talent for capturing compelling and relatable characters and narratives, make him a great addition to our roster and a perfect fit for the Rodeo Show family.”

Barenboim said that he joined Rodeo Show based on his recent experience with the company on a job. “I knew immediately that they’re invested in their directors and the creative integrity of the work–and that made them a great fit for me.”

Director Patrick Creadon Joins Backyard

Meet our new Backyarder!

Backyard Productions has signed director Patrick Creadon for spot and branded content representation in the U.S.

Patrick Creadon – If You Build It

Based in LA, Patrick Creadon has been making creative content and specializing in the world of non-fiction storytelling while also working on commercials, television projects, and award-winning documentary films. Vision coupled with creative storytelling has been the driving force and foundation of Patrick’s artistic endeavors, filming all across the globe – he has shot numerous commercials and content for Fisher-Price, Unilever, Intel and Fair Trade.

Fisher Price – Wishes For Baby

Creadon’s feature projects have made their mark on the festival circuit, including Sundance, Tribeca and Slamdance.  His directorial debut Wordplay premiered at the 2006 Sundance Film Festival, and went on to become the second-highest grossing documentary of that year.  Other films include I.O.U.S.A. (2008), If You Build It (2014), All Work All Play (2015), and an installment about Notre Dame football for ESPN’s award-winning documentary series 30 for 30 (2016). His critically acclaimed documentary, Hesburgh (2018), about the legendary long-time president of the University of Notre Dame, will see its theatrical release later this year.  Creadon’s latest film, Ski Bum: The Warren Miller Story (2019), just made its world premier as the opening night film at the Slamdance Fest in Park City, Utah.

Patrick Creadon – All Work, All Play