Shine designs LA LA LAND logos + titles for Lions Gate + Damien Chazelle

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Shine designed the main titles & designed and animated vintage studio film logos as well as other typography and graphics for the new Lions Gate film LA LA LAND from director Damien Chazelle.

LA LA LAND Producer Fred Berger said, “I’ve had the privilege of working with Shine on three films already and will keep roping them into projects as long as they’ll continue to put up with me. Michael, Bob, and their team are, quite simply, exceptional. They are visionary artists, consummate professionals, passionate storytellers, and an utter joy to work with.

Our most recent collaboration, Damien Chazelle’s LA LA LAND, demanded a delicate balance of old and new while making a bold statement off the bat. Shine created a beautiful Summit logo, imagining what it might have looked like in the 40’s or 50’s, which immediately sets the tone and pulls us into the world of the film. But nothing makes me smile more than when audiences applaud as the striking golden main title card slams onto picture and fills the frame. They’re cheering for the opening musical number, but also for Shine’s brilliant work. And it’s well deserved.”

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LA LA LAND is the story of Mia, an aspiring actress, and Sebastian, a dedicated jazz musician, struggling to make ends meet while pursuing their dreams in a city known for destroying hopes and breaking hearts. With modern day Los Angeles as the backdrop, this musical about everyday life explores what is more important: a once-in-a-lifetime love or the spotlight.

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Shine Tells the 144-Year Story of Prudential

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LA’s Shine collaborated with the creative team at Prudential to tell the story of the company’s 144 year heritage of working with people to strengthen communities around the world. Prudential is a financial giant with a workforce of over 40,000 worldwide. With its early roots in providing insurance and financial independence for the working man, they have been a financial force for making the world a better place for all.

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The Shine team collaborated with Prudential Advertising on a five-day shoot in and around the studio on Miracle Mile in Los Angeles. Shine’s historic 1927 Art Deco building was a versatile location for both interiors and exteriors. The agency, the design team and the talent proved to be a great recipe for collaboration over the three separate shoot session. Shooting happened downstairs while editorial and animation fluidly took place simultaneously upstairs in the editorial suite.

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Paul Golden & Gordon Clark Drive the Vote for HRC

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We’ve been doing what we can to help get HRC elected: found this fantastic group DevProgress who are building apps, etc to help the cause. We’re passionate about Drive The Vote, an app to match, on election day, people who need rides to the polls with people who can offer rides. For free. We wanted a “splainer” video and blessedly, Paul Golden and Gordon Clark – you’ll find them during the day at ffake – stepped up Big Time. They helped with the script and turned this puppy around in two weeks! Yay Paul and Gordon. Full credits:

Direction/Design: Gordon Clark
Production/Editor/Writer: Paul Golden
Animation: Chris Purdin, Mike Overbeck, Tom Rubalcava

For music and audio post, a crew out of BANG Music + Audio Post graciously stepped up and killed on their side. Thank you SO MUCH Brad Stratton, Timo Elliston and Nick Cipriano.

We’ve got buy-in from GOTV peeps in Utah and are hoping to deploy in PA and FL. If you can be in any of the above places on e-day – or have friends there – check it out. (You might find us in PA on Nov. 8 driving peeps to polls, can’t think of a better way to spend the day!)

‘Horrifying’ Old Spice Remix From Nick DenBoer & 6 Point Media

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Working with 6 Point Media animator Nick DenBoer III, AKA “smearballz”, to create the most bizarre remix of Old Spice spots they could muster, Wieden + Kennedy/Portland used footage from some of its recent Old Spice ads to make a new spot that’s even weirder. They call it “Horrifying Mutant Abomination (Remix)”

Did we mention that it’s quite weird?

AdWeek covers here.

Credits:

Agency: Wieden + Kennedy Portland
Client: Old Spice
Director: Nick DenBoer
Editor: Nick DenBoer
Sound Mixer: Nick DenBoer
Art Director: Matt Sorrell
Creative Director: Jason Kreher
Copywriter: Jarrod Higgins
Interactive Producer: Eddye Borgese
Interactive Producer: Teresa Lai
Interactive Producer: Mike Davidson
Business Affairs: Dusty Slowik
Account Management: Madison Savary
Copywriter: Jarrod Higgins
Company: Fresher Collection
Copywriter: Nick Morrisey
Company: Leatherman

Andrew Rossi Slays “First Monday In May”

Andrew Rossi did such a great job here. 👋🏻 👋🏻

 

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If you love fashion – or care precious little for fashion – you want to see this!

Terrific story in Fast Company’s CO.CREATE, see below

Is Fashion Art   The First Monday in May  Throws Gasoline On The Debate   Co.Create   creativity   culture   commerce

Get tickets

6 Point Media gets seriously creepy for Eli Roth + Dark Souls III

Our imaginative friends at animation house 6 Point Harness collaborated with Eli Roth and the makers of Dark Souls, FromSoftware, to produce a short animated film for the upcoming game Dark Souls III.

The director, Eli Roth, is best known for his work on Hostel and The Green Inferno. Aside from his work as a director, Roth also starred in Quentin Tarantino’s World War II movie, Inglourious Basterds. 6PH is known most recently for its great work on the Cosmos series reboot from Fox, featuring astronomer/physicist Neil Degrasse Tyson and executive produced by Seth MacFarlane, and for its successful on-line animated features Dick Figures:The Movie and Tom Hanks’ Electric City.

Wired
Wired
Wired

The trailer in all it’s creepy goodness:

An interesting look behind the scenes: