Naked + Afraid

Bodega + Director/CD Haley Geffen team up with Discovery to launch Naked + Afraid

New York/San Francisco-based content creation/production company BODEGA teamed up with Discovery Channel to launch the newest season of the reality series Naked and Afraid.

In the spot, a man and a woman stand side by side suited up for outdoor adventure, then begin removing layers of clothes and are left with only satchels and completely naked with dirt on their skin, while a narrator says, “Fully equipped, mankind can handle anything—but naked and stranded in the wild, we’re back in the food chain.”

Bodega director Haley Geffen worked with Discovery VP, Creative Pablo Pulido and senior writer/producer Luke Aeschliman to create the promo.

The spot was cut by Northern Lights editor Mark Tyler, who worked with the VFX team to incorporate effects. SuperExploder mixers Ted Gannon and Ted Marcus augmented the promo with a sound design that tied together the visual transitions. And Lustre colorist Chris Hengeveld added the finishing touches with his color grade.

Geffen worked with Pablo and Luke to create the subtleties of the stylized promo, overseen by Discovery Channel SVP Lara Richardson.

“We focused on how to remove clothes in a stylized way that enhanced our concept,” notes Geffen in a statement. “We didn’t want the act to look silly or even sexy. On the show, there’s nothing sexy about being naked. So we choreographed their actions and focused on specific motions that added energy to the visuals and uniquely branded the promo without sensationalizing the nudity.”

Naked and Afraid airs on Discovery Channel on Sunday, March 5 at 10 p.m. ET.

CREDITS

Client: Discovery Channel
SVP Creative: Lara Richardson
VP Creative: Pablo Pulido
Sr. Writer/Producer: Luke Aeschliman
Production Manager: Daniel Oleksiuk
Production Manager: Chau Hoang

Production: BODEGA
Director/Executive Creative Director: Haley Geffen
Head of Production: Kris Walter
Line Producer: Jordan Tarazi
Line Producer: Michael Flexner

Post: Northern Lights
Editor: Mark Tyler
Lustre colorist: Chris Hengeveld
After Effects Artist: Matthew Lucas
Executive Producer: Robin Hall

Audio: SuperExploder
Sr. Sound Designer/Mixers: Ted Marcus & Ted Gannon
Producer: Shannon Botts

Allegra

Bodega’s Ben Orisich has a “Breakthrough” for Allegra

From director/designer Ben Orisich, working with all four integrated divisions of NYC one-stop shop BODEGA STUDIOS, comes this fun new Allegra spot, “Breakthrough”, for agency Ferrara + Co.

A superb team effort from BODEGA director Orisich; NORTHERN LIGHTS editor Glenn Conte and colorist Chris Hengeveld; SUPEREXPLODER sound designer/audio mixer Jody Nazzaro; and design + animation from MR WONDERFUL.

IZOD

Adam Reid Directs Ken Bone’s Fifteenth Minute For IZOD

IZOD Ken Bone

IZOD Ken Bone

So turns out that red sweater is an IZOD 😳

After the 2nd debate, IZOD says “We need to do something with Ken Bone.”

Cut to IZOD asking “Who we gonna call?”  Answer?   BODEGA

Cut to director/CD Adam Reid & the team mobilizing and flying to St. Louis & D.C.

Cut to bad stuff coming out about Ken Bone re: statements surrounding Trayvon Martin

Cut to a nervous client.

Cut to “Let’s go forward and made a really nice film”

…and that’s exactly what we did !

 

Conceived, shot, edited and mixed in one week using the massive power + resources of Bodega Studios, Northern Lights Edit and SuperExploder

Directed by Adam Reid. Edited by Patrick Carpenter. Mixed by Brady Hearn

 

Cop Show

NL Edit’s Glenn Conte Edits “Hipster Jerry” (Seinfeld !) for Colin Quinn’s Cop Show

Season 3 of Colin Quinn’s web series “Cop Show” is airing now on L Studio with our very own Northern Lights‘ Glenn Conte crushing it from the editor’s chair. Enjoy this latest episode where Colin and the squad come face to face with the Hipster Killer. (Spoiler – it’s Jerry Seinfeld!) Hilarious…

Cop Show

See the rest of the episodes HERE

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Promax Hot Spot: Bodega’s Regional NBC Rio Olympics spots

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Working closely with the NBC Sports Olympics team, esteemed client BODEGA and sister companies Northern Lights, Mr. Wonderful and SuperExploder conceived and produced more than 100 spots that are now airing across the country on NBC affiliates.

The spots feature athletes and their hometowns, integrating the signature Rio graphics. Below are 3 spots featuring big markets. Promax link here.

New York

Atlanta

San Francisco

CREDITS:

NBC Sports Credits:

CMO Olympic Marketing: John Miller

VP/Creative Director: Joseph Lee

Coordinating Producer: Justin Greenlee

BODEGA Credits:

Executive Creative Director: Haley Geffen

Sr. Writer/Producer: Derek Barbanti

Northern Lights Credits:

Executive Producer: Robin Hall

Editors: Chris Carson, Jacob Condon

Assistant Editors: Danielle Barker, Kieran Mulroy

Mr. Wonderful Credits:

Executive Producer: Damien Henderson

Creative Director: Gary Keenan

Art Director: Joseph Boylan

Design/Animation: Jade Stickle

Producer: Danon Hinty

SuperExploder Credits:

Senior Producer: Meredith Nazzaro

Sound Designer/Mixers: Ted Gannon, Brady Hearn

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Bodega gets one more for the awards case

The Emmy just arrived for NBC’s TODAY Show “Rokerthon 2” spot!

Congrats BODEGA NORTHERN LIGHTS MR. WONDERFUL SUPEREXPLODER

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NBC, TODAY SHOW “ROKERTHON 2”

Daytime Creative Arts Emmy Award Winner
Outstanding Promotional Announcement — Topical

NBC Credits:
Director/Creative Director: Jose Antonio Prat
VP/Creative: Alonso Davila
VP/Brand Marketing: Marianne Raphael
Senior Director: Adam Kessler
Writer/Producer: Jennifer Kaas
Production Manager: Elizabeth Roth

Bodega Credits:
Executive Producer: Clint Goldman

Northern Lights Credits:
Editor: Glenn Conte
Smoke/Lustre Artist: Chris Hengeveld
Executive Producer: Robin Hall

Mr. Wonderful credits:
Creative Director: Beirne Lowry
Executive Producer: Damien Henderson
Designer/Animator: Jade Stickle
Producer: Julia Kennedy

SuperExploder Credits:
Sound Designer/Mixer: Ted Gannon
Sr. Producer: Meredith Nazzaro