Stories help define and elevate the brand, drive resources to enable Trickle Up to help people worldwide take the first steps out of extreme poverty
New York/San Francisco-based content creation/production company BODEGA served as the agency and production company on a content campaign for NYC-based nonprofit Trickle Up. Trickle Up works with the world’s poorest and most vulnerable people to help them achieve financial independence and social connection, advancing their economic and social well-being.
Continuing a multi-year collaboration that has filmed stories in India, Africa, and Guatemala, Director/Creative Director Mark Littman led the BODEGA team to indigenous Mayan villages in the Yucatan Peninsula to record authentic stories in the voices of the Trickle Up’s participants and local partners.
BODEGA created four original films, which launched at Trickle Up’s Annual Gala on Monday, April 16, 2018 in NYC, giving attendees an inspiring look at the organization’s impact, while being clear that there is much more work to do. The event was a success, raising close to $900,000 for Trickle Up.
In “Breaking Barriers” BODEGA Animation Director Hayley Morris uses handcrafted stop-motion animation to illustrate Trickle Up on a conceptual level. Says Morris, “I featured vibrant fabrics and textiles as a storytelling device to communicate from the perspective of a participant, navigating through her world.”
Creative Director Mark Littman adds, “this is a unique film, and a perfect technique to tell the Trickle Up story. From the viewpoint to the materials, it conveys big ideas in a way that a Trickle Up participant herself might.”
“Wilma” features Wilma Santiago, who learns the craft of beekeeping, leading to the creation of her own honey-production business. Not only is Wilma’s a story of empowerment and financial independence– at the end of the piece, you might expect to find her honey at your local gourmet store.
Sister companies BODEGA, Northern Lights, SuperExploder and Mr Wonderful worked together from their shared studios in Chelsea, NYC to craft these stories from concept through production and post, creating authentic films that reinforce Trickle Up’s mission.
Since 1979, Trickle Up has helped 335,000 women gain the skills and confidence to achieve greater economic self-sufficiency. When women succeed, so can their children and families. Since on average, five people benefit for each woman reached, they’ve helped over 1.5 million people total. In the next five years, Trickle Up is committed to helping the next million graduate out of extreme poverty.
Client: Trickle Up
Spot Title: Wilma + Breaking Barriers*
Agency/Prod Co: BODEGA
Director: Mark Littman
Director: Hayley Morris*
EP/Animation: Bill Hewes
Producer: Min Park
Additional Animation: Jessy Abid, Jade Stickle*
Editorial: Northern Lights
Editor: Chris Carson
Flame Artist/Colorist: Chris Hengeveld
Executive Producer: Robin Hall
Producer: Terry-Anne Alexander
Assistant Editors: Jessy Abid, Jay Chandran
Sound Designer/Mixer: Brady Hearn
Sound Designer/Mixer: Ted Marcus*
Producer: Meredith Nazzaro
BODEGA is a content creation studio based in New York and San Francisco.
We create commercials, brand content, show opens, promos, films and digital media for any platform.
Our integrated approach encourages collaboration at every step, from creative development through production, animation, post-production and final delivery.
Together with our in-house partners Northern Lights (editorial), SuperExploder (sound) and Mr Wonderful (branding/design), we offer the resources of established, award-winning companies under one roof.
The SXSW Film Festival just announced its 2018 lineup and CHI-TOWN will have its world premiere this March in the Documentary Feature Competition !
Congratulations to everybody at Northern Lights who worked on the film, a project that took 4+ years to shoot – David Gioiella + Mark Littman, executive producers; Robin Hall, post producer; Chris Carson, editor; Chris Hengeveld, colorist; and Jody Nazzaro, sound mixer.
Directed by Nick Budabin + produced by Terry Minogue, CHI-TOWN tells the story of an underdog basketball player from Chicago, Keifer Sykes, who goes on a meteoric rise to become one of the best college point guards in the nation. But while he pursues dreams of the NBA, his success contrasts with the effects of gun violence on his friends back home.
Just in time for the Winter Olympics in Pyeongchang, BODEGA CD/director Haley Geffen takes to the ice to debut Under Armour’s new “speed skin” for the US Olympic Speedskating team. With VFX by Zoic Studios combined with edit + sound design from colleagues Chris Carson at NORTHERN LIGHTS + Jody Nazzaro at SUPEREXPLODER, the piece showcases the suit’s asymmetrical skin design that matches the athletes’ natural movement.
From UA: to support US Speedskating’s renewed training efforts and intense focus on Pyeongchang, Under Armour’s innovation team set out to deliver a new Olympic speed skin that maximizes comfort, mobility and speed. Fabrics and concepts were tested for hundreds of hours, creating an asymmetrical skin design that matched the sport-specific movement of always turning left. This build matches the athletes’ natural, ergonomic movement on the ice while keeping comfort and mobility at the forefront.
Arpita Mandal spends her days in distress about how to feed her children two meals a day and ensure that they are able to get an education of their own in her small village in India. Arpita and her family do not have any land to cultivate, living in just a 5’X7’ one single room home with a small veranda. Arpita shares her home with two children, her husband and mother-in-law. After Arpita’s husband was forced to leave the family to make a decent income, she discovered nonprofit Trickle Up and was able to earn her own income and join in a community of local women in similar circumstances.
Trickle Up focuses on the toughest challenges in global poverty alleviation: to reach the poorest, most vulnerable, isolated people and create trajectories towards financial independence.
Titled “Arpita Mandal,” this video directed by Mark Littman of BODEGA peers closer into Arpita’s journey with Trickle Up and how the empowerment of its services have not only boosted her financial situation, but also her outlook on the future and self worth.
BODEGA has lent its talent and expertise to media messaging for Trickle Up for more than a decade. Littman, BODEGA co-founder/partner, has journeyed to such places as India and Guatemala to tell the story of the nonprofit Trickle Up.
Client: Trickle Up
Production: Bodega Mark Littman, director; Min Park, producer
Post-Production: Northern Lights + SuperExploder Chris Carson, editor; Chris Hengeveld, color; Brady Hearn, mixer/sound designer
CD/Partner/Editor David Gioella proudly announced that the Bodega family of companies – Bodega, Northern Lights, Mr Wonderful + SuperExploder – has garnered a “personal best” 20 PromaxBDA nominations across a range of categories.
You can see all the nominations for this year’s awards here:
The winners will be announced at the PromaxBDA Conference June 8th in Los Angeles. Good luck everybody !
BODEGA Launches New Animation Division Led by EP Bill Hewes
Animators from London-based studio HU_SH + NY design shop Mr. Wonderful will comprise the new department
New York/San Francisco-based content creation/production company BODEGA has launched a director-driven animation division under the leadership of Executive Producer Bill Hewes. Hewes has over two decades of producing experience with expertise spanning animation, live action, VFX and design at th1ng/th2ng, FilmTecknarna and Digital Kitchen.
“BODEGA is a thriving, integrated content creation studio that produces compelling work across all platforms,” says Hewes. “I’m excited to lead their move into animation and introduce new talent to the roster. Our animation directors run the gamut from narrative storytelling, to design and illustration. From 2D to 3D, hand drawn, stop motion and mixed-media techniques, it’s a perfect fit.”
Initially, the roster will consist of London-based animation studio HU_SH, led by Lydia Russell and Ru Warner, and New York-based design shop Mr. Wonderful. Hewes previously collaborated with Russell and Warner at th1ng / th2ng and will offer HU_SH’s entire slate of diverse talent to the U.S. market, including Academy Award-nominated French filmmaker Sylvain Chomet, world-renowned animation director Will Barras and award-winning filmmaker Kirk Hendry, as well as Alon Ziv, Nerdo, Chris Weigandt, Light + Mathematics, Dave Anderson, Kirk Hendry, Julien Bisaro and Woodwork.
Recent HU_SH work includes commercials and large format displays for Prudential Global Investment Management, and a Ben & Jerry’s spot out of Mekanism. Mr. Wonderful just wrapped a series of co-branded assignments for Nickelodeon and motion design work for The Kardashians on E!
BODEGA Executive Producer Clint Goldman notes, “I have known Bill for many years and to have the opportunity to work side-by-side with this well-respected EP and bring these amazing animation directors to BODEGA really expands the artistic potential of what we offer. We are making a long-term commitment to animation and these additions complement our growing family.”