Super Bowl open

BODEGA Got the Party Started to Open Super Bowl XLIX for NBC Sports

From Editor Alan Chimenti: “It’s been a long haul since I started cutting that in NYC last July, throughout the Fall of 2014, and finally finishing it at my dining room table in San Francisco on Tuesday after receiving final player footage that was shot a few hours earlier in Phoenix. ”

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Esteemed client BODEGA’s Emmy Award-winning creative director Haley Geffen teamed up with NBC Sports Group and VP Creative Director/Director Tripp Dixon and RodeoFX to create the high-energy opening for Super Bowl XLIX.

Having collaborated on the Sunday Night Football open for three consecutive seasons, the Bodega team was well poised to intensify the energy and glitz for Super Bowl XLIX. Geffen and Dixon led a three-day shoot, months in advance of the big game, to capture Underwood’s performance that glamorized the Super Bowl. Bodega worked closely with RodeoFX to enhance the stage visuals for the stylized concert experience, with dynamic holographic letters emblazoning the Super Bowl logo on the stage. To craft the stage view looking out at the audience, a customized CG rendering of the University of Phoenix Stadium was created to transport viewers straight into the excitement of the game.

“It was great to work with two very talented and collaborative teams,” said Dixon. “We were able to rely on Bodega’s creative energy and prior production experience with the Sunday Night Football open, and combine that with RodeoFX’s strong visual effects capabilities, fresh perspective, and feature film experience.”

Parlaying its extensive visual effects experience in film, TV, and advertising, Rodeo FX crafted close to 80 shots, including the CG holographic roman numerals that display behind Underwood and 60,000 simulated fans. The project, led by advertising division creative director André Ü Montambeault, tapped Rodeo FX artists from every division, bringing on concept artists, modellers, senior effects artists and digital compositors from every department to bring the vision to life.

“This is a huge project, the biggest opening in sports,” said Geffen. “When we reviewed the pitches for this project, it was immediately clear to us that we wanted to go with Rodeo FX. We could see the caliber of what they offered and we knew they could make the opening better. André is a creative leader, understand what sells in sports, the NFL and in America. But more than that, he had the imagination to make it come alive.”

The intro consists of both live action shoot footage and archival footage from NFL games, that were shot by numerous networks,, using a wide range of frame rates and cameras. This all came into play for color grading. RodeoFX aimed to make it all look like it was shot together and intended to flow in a cinematic manner.

“Working with Tripp and Haley, who both have a strong background experience on such high-profile projects was a privilege,” said Montambeault. “The flamboyant and high-energy opening is the result of everyone’s collaborative effort, as well as the significant contribution of many of our talented and passionate artists.”

Adds Geffen, “It’s been such a great experience collaborating with NBC, working together to continue aiming to push the boundaries for sports opens.”

Credits:
Client: NBC Sports

Bodega
Creative Director: Haley Geffen
Head of Production: Michael Flexner
Line Producer: Rayna Saslove
Director of Photography: Chuck Ozeas
Production Designer: Evan Rohde

Northern Lights
Editor: Alan Chimenti
Executive Producer: Robin Hall
Assistant Editor: Tim Avery

Rodeo VFX
VFX Company: Rodeo FX, Montréal, Québec
President: Sébastien Moreau
Creative Director: André Ü Montambeault
Producer: Ashlee Wismach
Lead Compositor: Pierre Blain
Lead Motion Designer: Jocelyn Tremblay
CG Supervisor: Sébastien Francoeur

NBC Sports
Coordinating Producer: Fred Gaudelli
SVP Creative: Mark Levy
VP Creative Director/Director: Tripp Dixon
Senior Associate Director: Charlie Vanacore

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Bodega brings the house down again for NBC Sports and Sunday Night Football

New York/San Francisco-based content creation/production company Bodega creative director Haley Geffen and Northern Lights editor Alan Chimenti team up with NBC Sports Group and NBC Sports VP Creative Director/Director Tripp Dixon for the third season running to deliver full-throttle football excitement in the 1:50 open for NBC’s Sunday Night Football (SNF).

The open, featuring Carrie Underwood and many NFL stars including Russell Wilson, Peyton Manning, LeSean McCoy and Colin Kaepernick, debuted September 7th on Sunday Night Football’s Colts vs. Broncos broadcast, which was watched by nearly 24 million viewers. The piece will continue to air throughout the NFL season.

Click HERE for a behind-the-scenes look on set.

Notes Tripp Dixon “This year, NBC Sports Coordinating Producer Fred Gaudelli wanted the NBC Sunday Night Football Open to be more interactive and more fun so that the NFL players, Carrie and the fans could enjoy more of a shared experience. Whether it was Carrie getting Green Bay’s Clay Matthews to stage dive, or Seattle’s Russell Wilson firing up his fans.” Continues Dixon, “It was great to be able to rely on Bodega’s energy and prior experience with the SNF open, and combine that with Rodeo’s strong VFX capabilities and fresh perspective. The most gratifying aspect of this project was less about a specific production technique or visual effect, it was how each key member of the team elevated the idea during the process.”

Says Haley Geffen, “We took the opener out of the stadium this year, capturing way more interaction between these superstars and their fans. The playfully interactive atmosphere on set was fun and relaxed, which translated to the screen.” ”

Our goal was to create a stylized concert. A huge party that also carried the drama of a mega rock show fit to open SNF,” adds Bodega Head of Production Michael Flexner.

Kinetic, circular CG structures were placed on both sides of the stage where you can see Peyton Manning and others battling on the gridiron. The images integrate seamlessly with the live-action on stage and in the crowd, further elevating the interactive atmosphere. The CG elements are also a stylish nod to last year’s Bodega-produced open, which won a Sports Emmy® for Outstanding Production Design/Art Direction. Given this considerable win, the bar for this year’s open was set high. The team’s inspired update delivers electrifying drama and superstar glitz in one large-scale, thrilling package.

Bodega
Creative Director: Haley Geffen
Head of Production: Michael Flexner
Line Producer: Rayna Saslove
Director of Photography: Chuck Ozeas
Production Designer: Evan Rohde

Northern Lights
Editor: Alan Chimenti
Executive Producer: Robin Hall

NBC Sports
Coordinating Producer: Fred Gaudelli
SVP Creative: Mark Levy
VP Creative Director/Director: Tripp Dixon
Senior Associate Director: Charlie Vanacore

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Northern Lights / Super Exploder Clean Up At AICE Camp Kuleshov

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What could be more scary than a group of high school ghosts terrorizing a small town? That’s the premise of “Screwloose,” the horror film re-imagined by Northern Lights Assistant Editor Jon Simpson that won First Prize at the 2013 AICE New York Camp Kuleshov trailer editing contest. The winners were announced, and prizes awarded, at an event in New York last night.

In his entry, Simpson took the original “Footloose” story about a city kid who helps a bunch of teens in an uptight rural town find their dancing feet and turned it into a story of the tormented souls of doomed teens wrecking havoc. The trailer features extensive use of quick-cut editing and a variety of visual effects designed to change the tone from upbeat to scary.

Aaaaaand, this year for the first time, assistant audio engineers were invited to compete. Their challenge was to create a completely new sound design for the chariot race sequence from “Ben-Hur.” The winner: Brady Hearn of SuperExploder, who re-scored the sequence as a Sci/Fi Thriller.

Northern Lights is now the only company to win first place 3 times in the competition’s 10 year run. Just sayin.

Creativity covers it here.

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How sweet is this little film about BODEGA. Makes you want to work there just sayin’

This “is” BODEGA. You want to work there. For real.