Rodeo Show’s McCoy/Meyer Joins the Ad Council Fight Against Drunk Driving

Rodeo Show directing duo McCoy/Meyer teamed up with the Ad Council for this new campaign against buzzed + drunk driving, featuring musician Hunter Hayes. Write up from Campaign US below

More than 10,000 people in America died due to alcohol-impaired driving crashes in 2017.

Men were more than four times as likely as women to be the drunk driver in a fatal car crash, according to data from the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA).

These alarming stats are the force behind a new campaign from the Ad Council, OMD and singer Hunter Hayes.

“Just like in my song ‘One Shot,’ once you start drinking you don’t always make the best decisions,” said Hayes. “That’s why I know my buzzed warning signs. When I see one of these signs, I call a car or a friend instead of getting behind the wheel.”

Rodeo Show Signs Jonathan Barenboim

Director Jonathan Barenboim has joined production house Rodeo Show for U.S. commercial representation. His signing comes on the heels of his recent collaboration with Rodeo Show on two campaign spots, “Our Labels” and “Always Valid, Never Optional,”  for FDA’s “This Free Life” campaign. With a footprint in both advertising and entertainment, he has worked with studios such as HBO, Netflix, Hulu and FOX, and has directed spots for brands including Coca-Cola, Reebok, Nike, McDonald’s, Chevy, Diner’s Club, Doritos, Nielsen, and Ford Motor Company. Being fluent in Spanish, he also works on campaign spots across the Hispanic/Latin-American markets, including a Purina campaign that aired in Mexico and Argentina.

Sony Playstation 4 – Greatness Awaits

Barenboim is an alum of SHOOT’s New Directors Showcase, having earned inclusion in 2015. On the awards front, his “Road To Killington” campaign for Reebok won a Silver Clio Sports Award. He also shot the Doritos commercial, “Pug Attack,” that won the “Crash The Super Bowl Contest” and was the top-rated 2011 Super Bowl spot, as measured by USA Today’s Ad Meter. Additionally, Barenboim’s short film, The Lepidoctor, was nominated for a Student Academy Award, won the Golden Starfish Award at the Hamptons International Film Festival and took top honors at the Cannes Film Festival in the Emerging Filmmaker Showcase.

USDFA – Our Labels

Argentine-American Barenboim was born and raised in Miami Beach, where he grew up surrounded by creative inspirations that inspired him to pick up a paintbrush as a toddler and later pick up photography. His passion for creating visual content led Jonathan to trade the Sunshine State for the Golden State and attend the University of Southern California (USC)’s prestigious School of Cinematic Arts, where he earned a M.F.A. in film production. 

Rodeo Show’s founder and EP Raphael Leopold said of Barenboim, “His experience in the U.S and Hispanic entertainment and advertising markets, along with his raw talent for capturing compelling and relatable characters and narratives, make him a great addition to our roster and a perfect fit for the Rodeo Show family.”

Barenboim said that he joined Rodeo Show based on his recent experience with the company on a job. “I knew immediately that they’re invested in their directors and the creative integrity of the work–and that made them a great fit for me.”

Emma Roberts + Rodeo Show’s Michael Koerbel are Selling Some FIATs !

Italian automaker FIAT teamed up with actress/singer Emma Roberts for a fun new campaign of comedic spots directed by our own Michael Koerbel at RODEO SHOW.  Here are a few of our faves !





Beautiful new spot for GEMS from Rodeo Show’s Simon Cracknell

From RODEO SHOW director Simon Cracknell, here’s a fantastic new piece for GEMS American Academy, an international school in Abu Dhabi. Simon worked with CD Ricardo Turcios and his team at Burson Marstellar to bring this gorgeous creative to life.