Rodeo Show Signs Director Aaron Kodz

We’re happy to announce that director Aaron Kodz has joined the roster at LA-based Rodeo Show, his first U.S. commercial representation.

Kodz began his career on a cinematography trajectory and quickly found himself in the director’s chair after his debut piece, “Reach” for the Van Cliburn Foundation, earned acclaim, landing him a slot in the 2014 SHOOT New Directors Showcase, three Telly Awards and a shortlist for the Young Director Awards at Cannes Lions. Kodz’s passion for exploring the human condition and challenging prevalent ideals and notions is evidenced in his life-affirming social impact work for brands such as New York Yankees, Peace Corps, Acadia National Park and Green Box Machine.


Acadia National Park – Celebration


Over the years, Kodz has developed a highly collaborative creative process, informed by his instinctive ability to distill a creative vision to align with brand goals, taking broad concepts and refining them into dynamic, poignant narratives. He has directed campaigns for such clients as Mountain Dew, Goody, Montblanc, Get Out the Vote, Reebok, Foot Locker, and Payless Shoes. Kodz also has work on the horizon for LA Urban Farms.


Peace Corps – Unexpected


“Not only does Aaron’s work stand out because of the stunning visual language, but his ability to articulate his creative vision is unmatched,” said Raphael Leopold, exec producer at the Venice Beach-based Rodeo Show. “His viewpoint on transforming production constraints into enhancements is entirely in line with what we’re doing at Rodeo Show.”


Van Cliburn Foundation – Reach


Kodz added, “It’s been impressive to see what Raphael has done with Rodeo Show over the past few years. His ‘get it done’ attitude has led to a noticeable surge in quality of work, while still maintaining a boutique approach and highly curated roster.”

NYC-based Kodz attended the prestigious NYU Tisch School of the Arts, where he studied cinematography and film/video production. He has road-tripped to over 40 states, consistently gathering new perspectives and inspiration for his work.

Rodeo Show Adds Director Todd Heyman

Venice-based RODEO SHOW has signed director Todd Heyman for U.S. commercial representation. 

NIKE – The Getaway

With an affinity for storytelling and an eye for balancing cinematic visuals with authentic performances, Heyman has collaborated with brands such as Nike, Coke, AAMCO, The U.S. Army, Motorola and Marathon. His work across branded and film content has earned numerous industry accolades including Cannes Lions, Webbys and multiple film festival audience awards.

Ulifeline – Jumper

Originally developing marketing campaigns for top Hollywood studios, Heyman dove into the world of film and found footing in the creative industry. A self-taught talent, he has an eye for detail and a natural curiosity that led him to rapidly hone his creative skill set, with his first short film as writer/director landing as a finalist at the Tribeca Film Festival and going on to be picked up for distribution by HBO. His initial foray into commercial directing led a similarly fortuitous path when a pulse-racing spec spot for Nike earned widespread industry acclaim and attention from the company itself, leading to further commissioned work for the athletic brand. With years of ad experience under his belt, Heyman has honed his craft directing innovative, personal work, and is currently in development to direct a feature film that he also penned. 

VRBO – A Family Bond

Rodeo Show EP Raphael Leopold said, “Todd brings such a strong artistic point of view and work ethic to every project that he works on. He has a comprehensive approach, always taking into account the client, agency and production perspectives and expertly mitigating feedback.”

Motorola – Back to Life

Added Heyman, “Raphael is an ambitious producer and isn’t afraid to get his hands dirty when it comes to coming up with solutions for any type of project, and that is that is always how I’ve liked to operate. His straightforward approach and dedication to his roster of talent is refreshing and I’m excited to see what we can create together.”

RODEO SHOW Partners with EIGHTFOLD Collective

Our friends at Venice, CA – based RODEO SHOW have partnered with Detroit-based directors collective EIGHTFOLD to offer comprehensive production services across the U.S.

Wells Fargo – On My Way

 The partnership will position the aligned companies to evolve with the changing needs of clients, combining Rodeo Show’s award-winning production expertise and business acumen with Eightfold’s boutique artistic aesthetic, its collective of directors and artists and social capabilities, allowing the talent to focus on creativity and innovation. The partnership will be led by Rodeo Show Founder/EP Raphael Leopold and Eightfold Founders and Directors Nick Stachurski and Kurt Schneider.

Global Spine Outreach Columbia

“Since the earliest days of Rodeo Show, I have always maintained a passion for supporting the creative vision of directors, artists and storytellers,” notes Leopold, “When I first connected with Nick and his team at Eightfold, it was clear that we shared a vision for creating great work that truly impacts viewers on an emotional level, and I’m excited to team up to help facilitate bringing their slate of talent out in a bigger way.”

Porsche – The Hunt

“At the core, we are storytellers, and that’s what truly fuels us,” adds Stachurski.  Our emphasis has always been on doing anything and everything for the good of the work, and we view every piece of content as an opportunity to tell a better story. We have built a community–based around our Detroit studio space–of sharing ideas, resources and talent to take us all further. On meeting the Rodeo Show team, it was immediately apparent that they shared the same mindset and values and that synergy is exactly what we need to bring our stories to new audiences.” 

Skin of Glass

Rodeo Show will represent the entire directorial roster that falls under the Eightfold umbrella. Fusing client services will allow for time and resources to be focused toward creativity and providing greater accessibility to clients nationwide. The combined directors and artists will also have access to Eightfold’s 7,000 SF downtown Detroit studio, that has become an in-demand location for shooting music videos and creative projects for local artists. 

Dodge – Paperboy

The aligned shops boast a robust slate of talent, combined with a nimble, boutique approach to producing projects of any scope and size. Eightfold serves as a creative incubator for filmmakers and artists that work together to bring compelling stories to life. The collective was founded by Stachurski and Schneider in 2011 and has since become an esteemed social and production entity that attracts top talent that have been behind content for national brands including Wells Fargo, Mercedes Benz, Dodge, Porsche, among many others. 

Rodeo Show’s McCoy/Meyer Joins the Ad Council Fight Against Drunk Driving

Rodeo Show directing duo McCoy/Meyer teamed up with the Ad Council for this new campaign against buzzed + drunk driving, featuring musician Hunter Hayes. Write up from Campaign US below

More than 10,000 people in America died due to alcohol-impaired driving crashes in 2017.

Men were more than four times as likely as women to be the drunk driver in a fatal car crash, according to data from the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA).

These alarming stats are the force behind a new campaign from the Ad Council, OMD and singer Hunter Hayes.

“Just like in my song ‘One Shot,’ once you start drinking you don’t always make the best decisions,” said Hayes. “That’s why I know my buzzed warning signs. When I see one of these signs, I call a car or a friend instead of getting behind the wheel.”

Rodeo Show Signs Jonathan Barenboim

Director Jonathan Barenboim has joined production house Rodeo Show for U.S. commercial representation. His signing comes on the heels of his recent collaboration with Rodeo Show on two campaign spots, “Our Labels” and “Always Valid, Never Optional,”  for FDA’s “This Free Life” campaign. With a footprint in both advertising and entertainment, he has worked with studios such as HBO, Netflix, Hulu and FOX, and has directed spots for brands including Coca-Cola, Reebok, Nike, McDonald’s, Chevy, Diner’s Club, Doritos, Nielsen, and Ford Motor Company. Being fluent in Spanish, he also works on campaign spots across the Hispanic/Latin-American markets, including a Purina campaign that aired in Mexico and Argentina.

Sony Playstation 4 – Greatness Awaits

Barenboim is an alum of SHOOT’s New Directors Showcase, having earned inclusion in 2015. On the awards front, his “Road To Killington” campaign for Reebok won a Silver Clio Sports Award. He also shot the Doritos commercial, “Pug Attack,” that won the “Crash The Super Bowl Contest” and was the top-rated 2011 Super Bowl spot, as measured by USA Today’s Ad Meter. Additionally, Barenboim’s short film, The Lepidoctor, was nominated for a Student Academy Award, won the Golden Starfish Award at the Hamptons International Film Festival and took top honors at the Cannes Film Festival in the Emerging Filmmaker Showcase.

USDFA – Our Labels

Argentine-American Barenboim was born and raised in Miami Beach, where he grew up surrounded by creative inspirations that inspired him to pick up a paintbrush as a toddler and later pick up photography. His passion for creating visual content led Jonathan to trade the Sunshine State for the Golden State and attend the University of Southern California (USC)’s prestigious School of Cinematic Arts, where he earned a M.F.A. in film production. 

Rodeo Show’s founder and EP Raphael Leopold said of Barenboim, “His experience in the U.S and Hispanic entertainment and advertising markets, along with his raw talent for capturing compelling and relatable characters and narratives, make him a great addition to our roster and a perfect fit for the Rodeo Show family.”

Barenboim said that he joined Rodeo Show based on his recent experience with the company on a job. “I knew immediately that they’re invested in their directors and the creative integrity of the work–and that made them a great fit for me.”

Emma Roberts + Rodeo Show’s Michael Koerbel are Selling Some FIATs !

Italian automaker FIAT teamed up with actress/singer Emma Roberts for a fun new campaign of comedic spots directed by our own Michael Koerbel at RODEO SHOW.  Here are a few of our faves !