Schrom’s Jennifer Davick delivers “Pure Pie-Fection” for Edwards Desserts

Humor. Appetite appeal. Social engagement.

SCHROM Director/Photographer Jennifer Davick delivers all that and more in a new campaign for Edwards Desserts.

From Jennifer: It’s kind of amazing how many incredibly laudatory quotes have been made about Edwards! I was thrilled to help turn this phenomenon into a bold, funny and let’s not forget delicious Social campaign. We focused our attention on style and texture; delivering the message that an Edwards pie at a party will elicit lots of “Oohs!” My goal in crafting visuals for this campaign was to capture the passionate voice of the consumer, to make the viewer feel good, and to feel energized while ultimately associating those good vibes with Edwards pies.

Jennifer “Brings the Sweet” below.  Enjoy her delectable Pumpkin + Turtle Pies !

 

 

 

Director: Jennifer Davick; Food Stylist: Diana Scanlon; Prop Stylist: Jan Maple; Production: SCHROM

SCHROM teams with Delicious Contents to deliver delectable food content for less

Food marketing specialist also forges alliances with post-­production companies Friendshop! + We Are Walker

Delicious Contents will share SCHROM’s 25,000 square foot studio, equipment and expansive prop room

Food marketing specialist Delicious Contents has joined forces with leading tabletop production company SCHROM to provide agencies and brands with “wickedly smart, mouth­watering food content” at a “ridiculously lower cost.” Their aim is to satisfy food advertisers’ need for a steady stream of fresh content, smartly, affordably and without sacrificing production value.

Under the terms of the partnership, Delicious Contents is combining its food marketing expertise with SCHROM’s production chops and ability to scale. Together they’ll share SCHROM’s 25,000 square foot studio, equipment and expansive prop room among other resources. The two companies will cut costs for clients by leveraging the existing infrastructure to shoot with very little prep and rentals in most cases. Not to mention, they require smaller crews.

When Delicious Contents launched in 2013, its competitive advantage was based on its expertise in food and ability to make culinarily relevant content. Jonathan Cohen, founder and CMO says, “Obviously we still do that but these days it’s become a lot more about cost and speed to market. With SCHROM on board, we can do better, faster and kinder to the bottom line. Because that’s the only way to stay in business.”

Also, Delicious Contents is offering monthly subscription packages for clients with ongoing needs for content. “Everyone needs 52 weeks of stuff, so what we give up in profit, we make up in volume,” Cohen says. “Everyone wins.”

Delicious Contents has established similar alliances with post­production shops Friendshop! (editorial) and We Are Walker (music) to deliver premium one-­stop creative and production services.  “One­stop or in-­house usually carries a lot of baggage so rather than building additional capabilities, we have teamed up with best-in-class partners who have great reputations on their own,” says Cohen.

Cohen, who began his career in agency roles with Ogilvy, Grey and BBH founded Delicious Contents in 2013 to pioneer a new approach toward food content. The company has worked with most of the big names in food and QSRs including Chobani, McCormick, Diageo and Nestle, to name a few.  SCHROM has more than 30 years of experience and has produced over 1,500 commercials and associated content.

 

SCHROM Adds Tabletop / Lifestyle Director Jennifer Davick to the Roster

Chef Maya Erickson’s Black Sesame Dessert

We’re excited to welcome Jennifer Davick to the roster at SCHROM. Jennifer is a food director + photographer whose work explores the intersection of Tabletop and Lifestyle. She frequently shoots in NYC, CHI and LA, and her clients include Starbucks, Food Network, KIND Snacks, Hillshire Farm, Hellman’s and Publix Supermarkets among others.

Speaking of supermarkets, Jennifer is a master at creating digital content for SUPERMARKETS and APPLIANCES


Urban Plates Restaurant – “Choose Good”

“What attracted us to Jennifer’s work is the fact that it’s graphic, clean, contemporary and simply beautiful,” says Schrom founder Michael Schrom. “She has her finger on the pulse of how food is becoming more approachable. Jennifer’s work showcases food’s personality which makes her the perfect complement to our roster.”

Jennifer’s Philosophy on Her Work and Food:
“I believe food can be artful, inclusive and accessible at the same time,” says Jennifer. “My work makes the viewer feel something. It showcases lifestyle as an extension of food. It focuses on our emotional engagement with brands and how we make them part of our own story.”

Schaffer/Rogers proudly welcomes SCHROM

We’re ecstatic to welcome the worldwide leader in tabletop content + production, SCHROM, to the S/R family ! Very excited to finally be representing these tremendous content creators after so many years of watching + enjoying their mouth-watering food images on our screens!