Perfect Fries from Schrom’s Jennifer Davick

Enjoy this new mouth watering work from tabletop food + lifestyle director/DP/photographer Jennifer Davick at SCHROM for Alexia Potatoes line of frozen fries.

Bring on the Brussels

From Jennifer:  I directed this recipe video series for Alexia to elevate style and appetite appeal by incorporating strong props, playful drops, fresh ingredients, multiple camera angles and beautiful light!  Our approach to these motion set-ups was to capture the spirit of the Alexia brand – it’s focus on flavor combinations and the highest quality ingredients – in all forms of its fries–sweet potato, rosemary, julienned, skinny, waffle cut and the humble puff.  Creatively, we orchestrated the perfect food moments and designed the shoot so that we could successfully deliver appetizing and effective :30- and :15-second spots that Alexia is now using to grow its audience across its website, digital and social platforms.

Wrap it Up

Rosemary Waffle Bake


SCHROM’s Jennifer Davick Wins a “Pink Lady”

Congrats are in order to our very own Jennifer Davick, tabletop director/photographer at NYC’s SCHROM, who won the Winterbotham Derby Food Film Shorts prize at the International Pink Lady Food Photographer of the Year awards for her short film Black Sesame

The Pink Lady® Food Awards is an international competition that included a total of more than 9,000 entries from 77 countries. The winners were announced and exhibited at the Mall Galleries, a modern art space in the Mayfair neighborhood of London.  

The global judging panel was chaired by internationally-renowned food photographer David Loftus and included Claire Hyman, British Photography – The Hyman Collection; culinary superstar Alice Waters; Lucy Pike, Head of Pictures at WeTransfer, His Excellency Ali Bin Thalith, Secretary General at HIPA, and Andreas von Estorff, CEO at Production Paradise among others.

“Black Sesame” documents the creation of one of the unbelievably evocative and poetic desserts by famed pastry chef Maya Erickson. Her Black Sesame Ice Cream with Black Sesame Pudding is rooted in a passed-down poppy seed pudding recipe yet presented with a stylized, sexy and provocative manner that’s as arresting and mood-evoking visually as it is to the palate.

SCHROM’s Ahad Mahmood Kicking it for Vans

Check out this fun colorful new spot for Vans Customs from director/DP Ahad Mahmood at SCHROM

Vans – Customs
Director: Ahad Mahmood & Matt Morgan
DP: Ahad Mahmood & Matt Morgan
Production: SCHROM
Post: Yacht Club Films
Editor/VFX: Matt Morgan
Color: Jared Rosenthal @ Prom Creative
Sound design: Bob Barito

SCHROM Delivers a Gorilla for Flexon

A pair of eyeglasses takes quite the beating in this fun new spot from SCHROM for Flexon Flexible Titanium Eyeware. No gorillas (or eyeglasses) were harmed in the making of this spot !

Flexon – Gorilla
Director: Michael Schrom
Production: Schrom

Flexon Eyewear
Brand Marketing Manager: Tara Batson
Sr. Marketing Manager: Cliff Alexander
Sr. Creative Director: Marianna Jennings
Sr. Manager of Agency: Tony Doddo
Brand Associates: Katie Kefalas + Matt Privitera

Patron’s Handcrafted Holiday “Spirit” from SCHROM’s Jennifer Davick

To get everybody into the holiday “spirit”, SCHROM director/photographer Jennifer Davick crafted this tasty campaign for Patron. Cheers to a truly integrated campaign!

With a Patron bottle as the hero (sometimes literally, sometimes figuratively), the tequila brand used its social and digital platforms to inspire its target audience to make Patron the centerpiece of all holiday tables. They created environmental live action “culinary lifestyle” footage that was cut into an existing documentary in addition to stop-motion tablescape scenes for social platforms and an immersive 360-degree video featuring imaginative cocktails + recipes to deliver the larger Patron holiday message.

SCRHOM’s Jennifer Davick delivers “Pure Pie-Fection” for Edwards Desserts

Humor. Appetite appeal. Social engagement.

SCHROM Director/Photographer Jennifer Davick delivers all that and more in a new campaign for Edwards Desserts.

From Jennifer: It’s kind of amazing how many incredibly laudatory quotes have been made about Edwards! I was thrilled to help turn this phenomenon into a bold, funny and let’s not forget delicious Social campaign. We focused our attention on style and texture; delivering the message that an Edwards pie at a party will elicit lots of “Oohs!” My goal in crafting visuals for this campaign was to capture the passionate voice of the consumer, to make the viewer feel good, and to feel energized while ultimately associating those good vibes with Edwards pies.

Jennifer “Brings the Sweet” below.  Enjoy her delectable Pumpkin + Turtle Pies !




Director: Jennifer Davick; Food Stylist: Diana Scanlon; Prop Stylist: Jan Maple; Production: SCHROM