SCHROM’s Jennifer Davick Wins a “Pink Lady”

Congrats are in order to our very own Jennifer Davick, tabletop director/photographer at NYC’s SCHROM, who won the Winterbotham Derby Food Film Shorts prize at the International Pink Lady Food Photographer of the Year awards for her short film Black Sesame

The Pink Lady® Food Awards is an international competition that included a total of more than 9,000 entries from 77 countries. The winners were announced and exhibited at the Mall Galleries, a modern art space in the Mayfair neighborhood of London.  

The global judging panel was chaired by internationally-renowned food photographer David Loftus and included Claire Hyman, British Photography – The Hyman Collection; culinary superstar Alice Waters; Lucy Pike, Head of Pictures at WeTransfer, His Excellency Ali Bin Thalith, Secretary General at HIPA, and Andreas von Estorff, CEO at Production Paradise among others.

“Black Sesame” documents the creation of one of the unbelievably evocative and poetic desserts by famed pastry chef Maya Erickson. Her Black Sesame Ice Cream with Black Sesame Pudding is rooted in a passed-down poppy seed pudding recipe yet presented with a stylized, sexy and provocative manner that’s as arresting and mood-evoking visually as it is to the palate.

SCHROM’s Ahad Mahmood Kicking it for Vans

Check out this fun colorful new spot for Vans Customs from director/DP Ahad Mahmood at SCHROM

Vans – Customs
Director: Ahad Mahmood & Matt Morgan
DP: Ahad Mahmood & Matt Morgan
Production: SCHROM
Post: Yacht Club Films
Editor/VFX: Matt Morgan
Color: Jared Rosenthal @ Prom Creative
Sound design: Bob Barito

SCHROM Delivers a Gorilla for Flexon

A pair of eyeglasses takes quite the beating in this fun new spot from SCHROM for Flexon Flexible Titanium Eyeware. No gorillas (or eyeglasses) were harmed in the making of this spot !

Flexon – Gorilla
Director: Michael Schrom
Production: Schrom

Flexon Eyewear
Brand Marketing Manager: Tara Batson
Sr. Marketing Manager: Cliff Alexander
Sr. Creative Director: Marianna Jennings
Sr. Manager of Agency: Tony Doddo
Brand Associates: Katie Kefalas + Matt Privitera

Patron’s Handcrafted Holiday “Spirit” from SCHROM’s Jennifer Davick

To get everybody into the holiday “spirit”, SCHROM director/photographer Jennifer Davick crafted this tasty campaign for Patron. Cheers to a truly integrated campaign!

With a Patron bottle as the hero (sometimes literally, sometimes figuratively), the tequila brand used its social and digital platforms to inspire its target audience to make Patron the centerpiece of all holiday tables. They created environmental live action “culinary lifestyle” footage that was cut into an existing documentary in addition to stop-motion tablescape scenes for social platforms and an immersive 360-degree video featuring imaginative cocktails + recipes to deliver the larger Patron holiday message.

SCRHOM’s Jennifer Davick delivers “Pure Pie-Fection” for Edwards Desserts

Humor. Appetite appeal. Social engagement.

SCHROM Director/Photographer Jennifer Davick delivers all that and more in a new campaign for Edwards Desserts.

From Jennifer: It’s kind of amazing how many incredibly laudatory quotes have been made about Edwards! I was thrilled to help turn this phenomenon into a bold, funny and let’s not forget delicious Social campaign. We focused our attention on style and texture; delivering the message that an Edwards pie at a party will elicit lots of “Oohs!” My goal in crafting visuals for this campaign was to capture the passionate voice of the consumer, to make the viewer feel good, and to feel energized while ultimately associating those good vibes with Edwards pies.

Jennifer “Brings the Sweet” below.  Enjoy her delectable Pumpkin + Turtle Pies !

 

 

 

Director: Jennifer Davick; Food Stylist: Diana Scanlon; Prop Stylist: Jan Maple; Production: SCHROM

SCHROM teams with Delicious Contents to deliver delectable food content for less

Food marketing specialist also forges alliances with post-­production companies Friendshop! + We Are Walker

Delicious Contents will share SCHROM’s 25,000 square foot studio, equipment and expansive prop room

Food marketing specialist Delicious Contents has joined forces with leading tabletop production company SCHROM to provide agencies and brands with “wickedly smart, mouth­watering food content” at a “ridiculously lower cost.” Their aim is to satisfy food advertisers’ need for a steady stream of fresh content, smartly, affordably and without sacrificing production value.

Under the terms of the partnership, Delicious Contents is combining its food marketing expertise with SCHROM’s production chops and ability to scale. Together they’ll share SCHROM’s 25,000 square foot studio, equipment and expansive prop room among other resources. The two companies will cut costs for clients by leveraging the existing infrastructure to shoot with very little prep and rentals in most cases. Not to mention, they require smaller crews.

When Delicious Contents launched in 2013, its competitive advantage was based on its expertise in food and ability to make culinarily relevant content. Jonathan Cohen, founder and CMO says, “Obviously we still do that but these days it’s become a lot more about cost and speed to market. With SCHROM on board, we can do better, faster and kinder to the bottom line. Because that’s the only way to stay in business.”

Also, Delicious Contents is offering monthly subscription packages for clients with ongoing needs for content. “Everyone needs 52 weeks of stuff, so what we give up in profit, we make up in volume,” Cohen says. “Everyone wins.”

Delicious Contents has established similar alliances with post­production shops Friendshop! (editorial) and We Are Walker (music) to deliver premium one-­stop creative and production services.  “One­stop or in-­house usually carries a lot of baggage so rather than building additional capabilities, we have teamed up with best-in-class partners who have great reputations on their own,” says Cohen.

Cohen, who began his career in agency roles with Ogilvy, Grey and BBH founded Delicious Contents in 2013 to pioneer a new approach toward food content. The company has worked with most of the big names in food and QSRs including Chobani, McCormick, Diageo and Nestle, to name a few.  SCHROM has more than 30 years of experience and has produced over 1,500 commercials and associated content.