With the belief that an effective director required practical experience, he worked his way up from PA and grip to camera operator, cinematographer, editor, VFX artist and producer before combining these successful pursuits toward his current path as a writer / director. With a practical sense of production, a penchant for storytelling, and a style that merges the latest in technology & visual effects with breathtaking photography, Anthony is one of the busiest working directors today. As a director he has worked with numerous clients including Porsche, Peroni, Nordstrom, Verizon, Samsung MasterCard, Droid, and Motorola.
“I believe in leading from the front, always with an efficient and clear communication of purpose,” states Anthony. “I feel honored to be joining the other elite group of artists on SEED’s roster”.
His visual effects experience helps him create surreal visions of the future like his recent work for Cappasity, the 3D shopping technology developer. The work is regarded as one of the most inspiring depictions for the future of augmented reality. Remarkably, besides his interests in science fiction, futuristic and fantasy work, Anthony has vast expertise in real-life documentaries and a knack for dealing with non-actors. “I’ve shot hundreds of mini-docs for small business owners when I started my career. Some say I’ve built a reputation for making heroes out of ordinary persons,” says Pietromonaco.
SEED owner/EP, Roy Skillicorn, asserts, “He is a true Renaissance man. He is a totally unique thinker maybe because of his diverse background. He seems to have an answer for every visual or logistical problem. His storytelling and messaging are consistently central but striking visuals are always introduced to enhance. He is both collaborative and communicative, artistic and eager to problem solve. Thus, I believe, he is the perfect fit for today’s marketplace and its highly complex directorial demands”.
Esteemed client Backyard proudly welcomes writer/director Ashley Avis to the fold. Get to know Ashley, she’s on her way to the moon.
Commercially she has directed projects for clients like Coca Cola, Red Bull, Footlocker, Pfizer, CaliBurger, and recently won the 2016 Mercedes-Benz Award for her work on a spot called BESPOKE, at the Bokeh South African International Fashion Film Festival in Cape Town.
Her feature directorial debut, the artistic psychological film DESERTED, starring Mischa Barton, Winter Ave Zoli, Jake Busey and Sebastian Bach recently was released in the Winter of 2016.
Her second feature, the coming of age story ADOLESCENCE, will be released in 2017. The project stars Sons of Anarchy’s Tommy Flanagan, American Hustle’s Elisabeth Rohm, India Eisley and Jere Burns. The project was edited by Oscar nominated Douglas Crise (Birdman, Babel), and mixed by Oscar winning Post Sound Supervisor Ben Wilkins (Whiplash).
She recently produced the television pilot THE PICTURE for Winterstone Pictures / Winkler Films, and was brought on by producer Todd Labarowski / Dreambridge Films (The Kids Are All Right, The Disappearance of Eleanor Rigby, Manglehorn) to write the screenplay based on the novel THE CYBIL RAVEN CHRONICLES.
Her work has been called “timelessly romantic” (White Lies Magazine), “innocent, blending innocence with seduction” (Red Hot Society), and “elegantly sensual” (Elite Daily).
Mercedes Benz – “A Beautiful Life”
Envya Swim – “Lionne Blanche”
Mercedes Benz – “Bespoke”
Premiered October, 2016
Written & Directed by: Ashley Avis
Producers: Edward Winters, Ashley Avis, Larry Hummel, Keith A. Fox
Editor: Douglas Crise
Cast: Mischa Barton, Winter Ave Zoli, Trent Ford, Dana Rosendorff, Michael Milford, Kelly Brannigan + Tyler Sellers with supporting cast including Jake Busey, Sebastian Bach, Gerry Bednob + Lance Henriksen
Premieres Fall, 2017
Directed by Ashley Avis
Producers: Edward Winters, Larry Hummel
Editor: Douglas Crise
Cast: Mickey River, India Eisley, Romeo Miller, Tommy Flanagan, Elisabeth Rohm, Michael Milford, Jere Burns, Ever Carradine
Here, coverage from REEL Chicago
Below, SHOOT coverage
Hans began his career shooting beauty commercials in Paris where he was able to hone his directorial style allowing him to explore opportunities in automotive, sports, and lifestyle. His sexy, energetic, often edgy but always stylish directorial aesthetic integrates fluid movement, dance + rhythm with contemporary, youthful narrative storytelling.
Hans’ client list includes Audi, Mazda, Cutty Sark, P&G, Nivea, Coca-Cola, McDonald’s & OPI.
Here are some of our favorites…
Mazda – Red
Cutty Sark – Spirit of the Times
Diana – #fuckyourstandards
Los Angeles Writer / Director George Mays, best known for his work with Red Bull, has signed with Seed Media Arts George also continues to direct freelance for Red Bull’s Media House where he has worked for over ten years, helping to establish the brand with his compelling films. As a director who is known as an acclaimed specialist in brand strategy, market dynamics, and creative event integration, Mays’ work for Red Bull has been shared by millions.
Roy Skillicorn, Founder/Managing Director at Seed Media Arts, welcomes George, saying “Always the storyteller, both scripted and from the hip, George loves to explore narratives from both the sports and music genres. From his work that empowers women in sports, to his in-depth interviewing acumen of musicians like Skrillex, George manages to capture a person’s authenticity, passions and purpose, always produced with rich cinematic visuals. He embodies what today’s new media seeks.”
Mays’s own passion remains to keep the audience in their seats, totally engaged, and asking themselves, “How will this turn out?” George and his team also create custom content based on data analysis allowing clients to grow their audience and engage them longer.
What’s up with SEED director Kristina Perrault ?
Chicago director Kristina Perreault is not afraid of things going wrong on the set, especially if they happen overseas.
“When traveling, sometimes stuff happens and you have to make it work,” she explains. “I like that challenge of constantly being on your toes.”
Besides being an accomplished travel documentarian, the latest addition to SEED’s roster also wields bona fide credentials as a show host and chef instructor. The experiences help her bring calm to non-actors dealing with on-camera jitters.
“I’m good at training people on location and getting them comfortable,” she explains. “A lot of time, it’s just their mental focus. We clear the room. We do breathing and we do voice exercises. Or I’ll just talk to them. I shift their focus to be more motivated and confident with the camera.”
Perreault says that her unique skillset began with an intense singular focus when she was in grade school.