ReelChicago chats with SEED director Kristina Perreault

What’s up with SEED director Kristina Perrault ?

Chicago director Kristina Perreault is not afraid of things going wrong on the set, especially if they happen overseas.

“When traveling, sometimes stuff happens and you have to make it work,” she explains. “I like that challenge of constantly being on your toes.”

Besides being an accomplished travel documentarian, the latest addition to SEED’s roster also wields bona fide credentials as a show host and chef instructor. The experiences help her bring calm to non-actors dealing with on-camera jitters.

“I’m good at training people on location and getting them comfortable,” she explains. “A lot of time, it’s just their mental focus. We clear the room. We do breathing and we do voice exercises. Or I’ll just talk to them. I shift their focus to be more motivated and confident with the camera.”

Perreault says that her unique skillset began with an intense singular focus when she was in grade school.

Perreault (center) and crew in Dubai

Perreault (center) and crew in Dubai

“My parents were throwing away a video camera and I just started filming my friends and making films” she remembers. “I became obsessed with it.”

Although she grew up to become a world-savvy director, recently completed a project in Dubai and lists the Cyclades among her favorite locations, she says that SEED founder and executive producer Roy Skillicorn offers something that she has not found anywhere else.

“I feel that he genuinely has my back and my well being in my professional career,” she explains. “He’s a good guide. I’ve done business with other people. He goes that extra mile. That alone was kind of a big thing for me, to be able to have that kind of a relationship.”

Perreault also notes that she “gets along with Roy’s family well.” This hints at another driving force in her career. Born and raised in Minnesota, she chose to settle in Chicago partly because “it’s a little closer to home.”

So far, there’s at least one celebrity who’s happy she’s here.

“I was asked to come on to a set because a rapper was having a breakdown,” she explains. “Apparently he partied too hard the day before and didn’t want to be on camera.”

Director Tim Abshire reunites with Roy Skillicorn at SEED

 

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Award winning humor, celebrity and storytelling director, Tim Abshire has teamed up with long-time friend, former EP, marketing trendsetter, and owner of SEED, Roy Skillicorn.

Roy Skillicorn is elated that Tim Abshire has come aboard. “Tim’s ability to generate stories that give rise to everything from a smile to riotous laugh-out-loud humor, combined with his jovial, collaborative disposition, and his commitment to excellence is exactly what I was seeking for SEED. What’s more, his work now expands us into the humor genre, which has always been an integral part of my personal brand, ” says Skillicorn.

Tim adds “The first time I met Roy I was blown away. Roy’s superpower is the ability to effortlessly light up a room, but his real talent is sharing that light and making everyone else shine.”

Roy and Tim developed a strong personal bond while working together at Backyard Productions, a company Skillicorn founded. It was there that they developed a successful business relationship that proved highly prosperous and congenial.

Tim is known as the quintessential actors’ director. The innocence and honesty he captures from an actor’s performance, combined with his exquisite timing, allows the resulting humor to be globally relatable, yet specifically fine-tuned and tailored to the client’s demographic needs.

“His strength as a writer enables him to fully articulate his vision in treatments, maintaining an instinctive understanding of the essential goals of a project” adds Seed’s Head of Sales, Jessica Rae Connell. “He’s quick and decisive on set, providing an environment, rich in spontaneity and passion. His timing often relies on hanging on to an engaging awkward pause in the action to catch the viewing audience off guard fostering a hilarious response.”

Traveling the world to hone his craft, Tim has created and directed content for numerous blue chip brands, including Google, Jeep, ESPN, Walmart, PlayStation, Febreze, Volkswagen, Coca Cola and jetBlue, with top agencies domestically and internationally, such as Grey Worldwide, Wieden & Kennedy, Ogilvy & Mather, David&Goliath, and Leo Burnett.

Tim has worked with celebrities as diverse as Drew Barrymore, Chris Rock, Derek Jeter, Ben Stiller, Jeff Goldblum, Dale Earnhardt Jr., Alice Cooper, Triple H and Sheryl Crow. Tim is a highly decorated director with over 30 top industry awards, including 3 Gold Lions, an MTV Moonman Award, Gold Pencils, and numerous Gold winners from Promax, and the Clios.