Ford – Born to Baja – A Virtual Baja 1000 Experience
Captured in full 360º for the first time ever, Vaylian director Damien Christian D’Amico follows the journey of a stock 2017 Ford F-150 Raptor in the Baja 1000.
Filming lasted for 50 hours from the pre-race, through the entire 1000-mile trek and even after the event ended. Just as the racers endured no sleep, neither did the film crew.
Preparations for such an ambitious project involved photo scanning both the truck’s interior and exterior to support an involved post-production workflow of compositing, rotoscoping, and visual effects. Over twenty cameras were installed and running during key parts of the race with environment capture from 360º drone footage and spatial photogrammetry.
To bring the vibrant nightscapes to life, a layered process of capturing scenes with multiple exposures, all taken at the same time, was applied. For the viewer, this means seeing bright starry night skies, coupled with properly exposed race vehicles.
Microsoft Hololens – Optima Batteries
Vaylian designed the first ever branded narrative experience for the Microsoft HoloLens.
Johnson Controls, the world’s leading automotive battery manufacturer, commissioned two interactive holographic experiences, for their presence at the largest auto events of year: SEMA and AAPEX.
Vaylian created augmented holographic brand awareness experiences to showcase their innovative products – both existing and unreleased. Never before have customers been able to see an exploded 3-dimensional view of the battery interiors.
For a cohesive experience on the show floor, Vaylian paired the HoloLens AR Experiences with physical holographic pyramid displays and hologram smartphone pyramid giveaways.