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The Iceman Skateth: Haley Geffen + Bodega gear up for Under Armour + US Speedskating

Just in time for the Winter Olympics in Pyeongchang, BODEGA CD/director Haley Geffen takes to the ice to debut Under Armour’s new “speed skin” for the US Olympic Speedskating team. With VFX by Zoic Studios combined with edit + sound design from colleagues Chris Carson at NORTHERN LIGHTS + Jody Nazzaro at SUPEREXPLODER, the piece showcases the suit’s asymmetrical skin design that matches the athletes’ natural movement.

From UA: to support US Speedskating’s renewed training efforts and intense focus on Pyeongchang, Under Armour’s innovation team set out to deliver a new Olympic speed skin that maximizes comfort, mobility and speed. Fabrics and concepts were tested for hundreds of hours, creating an asymmetrical skin design that matched the sport-specific movement of always turning left. This build matches the athletes’ natural, ergonomic movement on the ice while keeping comfort and mobility at the forefront.

HU_SH @BODEGA animation director Kirk Hendry draws up “Kensuke’s Kingdom”

Our very own Kirk Hendry, represented for spots + branded content at BODEGA Animation via HU_SHis co-directing (with Neil Boyle) a very cool new mixed media + 2D animation feature film Kensuke’s Kingdom.   Cartoon Brew has the scoop and a new concept trailer below.

 

At last week’s Cartoon Movie market, one of the most attended presentations was Kensuke’s Kingdom, a 2D and mixed-media feature film from industry veterans Neil Boyle and Kirk Hendry.

Go here to check out the KENSUKE’S KINGDOM TRAILER

Based on the bestselling novel by War Horse author Michael Morpurgo and adapted for the screen by screenwriter Frank Cottrell Boyce (Hilary and Jackie, Welcome to Sarajevo, The Railway Man), Kensuke’s Kingdom follows the story of a young boy who washes up on a tropical island overseen by a mysterious Japanese soldier named Kensuke, who lives there with a family of orangutans as his companions.

When we first previewed the project in 2015, it was still early in development. At Cartoon Movie it was announced that several high-profile production companies have boarded the feature: London’s Lupus Films, which most recently produced Ethel & Ernest, and Luxembourg’s Melusine Productions, whose credits Ethel & Ernest, Song of the Sea, and Ernest and Celestine.

The producing team behind Kensuke’s Kingdom is now comprised of Camilla Deakin and Ruth Fielding of Lupus Films, Sarah Radclyffe (co-founder of Working Title Films and producer of over 30 live-action films), Barnaby Spurrier (Deadtime Stories for Big Folk, Somers Town), and Stephan Roelants of Melusine Productions.

Kensuke’s Kingdom has strong themes of ecological conservation and respect for the environment, including a climactic showdown with poachers who are trying to overtake the island, and directors Boyle and Hendry have spent time investigating the best approach for visualizing the natural world onscreen. They’ve come up with a solution that balances organic elements with digital compositing, and which is both unique and visually striking.

“The natural world is an essential character in this story and one thing we were keen to achieve was an organic feel to the environment,” said Boyle, whose animation credits include The Thief and the Cobbler and Who Framed Roger Rabbit. “We wanted to use reality, rather than model builds. We wanted it to look damp. With our test sequence, we filled it with many objects we found on the forest floor or rocks we pulled out of the Thames. They all had their own wonderful slime, cobwebs or dead bugs that you could never production design. We were curious to see what we could just find in nature and use.”

Added Hendry: “Something that we have been focusing on in the last few years is the creative blend of mixed media. We like to see how the things we love can inhabit the same space — the charm of 2D hand drawn characters, the depth of photoreal worlds, the character of miniature environments, matte paintings and the random nature of filmed effects footage.”

The filmmakers aim to book-end the animated portions of the film with live-action. They are still developing the final look of the film, but the goal is “to do as much of the film as possible as partial miniature sets with found objects, then extended with matte paintings” Hendry explained to Cartoon Brew. “We just like the look. It’s random, organic and connects with the theme of the piece. It’s different — and its more fun to work this way.”

While the producers continue to build a team of production partners, Boyle and Hendry are moving forward with the development of the animatic and further production design for characters and environment.

Boyle notes that the process is more organic on this film than many projects he’s worked on in the past. “On many productions you sign off on a written script and then pass the project over to artists to visualize in storyboard form, almost like they’re two separate processes,” he said. “ForKensuke’s Kingdom, we’re planning to continue working really closely with [screenwriter] Frank Cottrell Boyce, brewing up the most exciting and visual way we can tell this story, batting back and forth dialogue and imagery until we’ve found the best way to translate Michael Morpurgo’s classic book into cinematic form. It’s a tremendously exciting process.”

Bodega’s Ben Orisich has a “Breakthrough” for Allegra

From director/designer Ben Orisich, working with all four integrated divisions of NYC one-stop shop BODEGA STUDIOS, comes this fun new Allegra spot, “Breakthrough”, for agency Ferrara + Co.

A superb team effort from BODEGA director Orisich; NORTHERN LIGHTS editor Glenn Conte and colorist Chris Hengeveld; SUPEREXPLODER sound designer/audio mixer Jody Nazzaro; and design + animation from MR WONDERFUL.

Shine Tells the 144-Year Story of Prudential

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LA’s Shine collaborated with the creative team at Prudential to tell the story of the company’s 144 year heritage of working with people to strengthen communities around the world. Prudential is a financial giant with a workforce of over 40,000 worldwide. With its early roots in providing insurance and financial independence for the working man, they have been a financial force for making the world a better place for all.

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The Shine team collaborated with Prudential Advertising on a five-day shoot in and around the studio on Miracle Mile in Los Angeles. Shine’s historic 1927 Art Deco building was a versatile location for both interiors and exteriors. The agency, the design team and the talent proved to be a great recipe for collaboration over the three separate shoot session. Shooting happened downstairs while editorial and animation fluidly took place simultaneously upstairs in the editorial suite.

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Studio TEN brings the Petersen Car Museum roaring back with walls of video

MOE - Petersen

The Scenic Route and the Petersen Automotive Museum approached Studio TEN to develop unique videos for the Museum’s re-opening in December of 2015. Studio TEN produced three distinct pieces of content utilizing design, CG/Animation, editorial, projection mapping, and live action for each of the Museum’s three floors centered around “Artistry of the Automobile,” “Thrill of Motorsports,” and “Road to Stardom.”

 

Here’s a nice story from: Wired

MOE - Petersen

The Petersen Automotive Museum in Los Angeles turns 20 this year, and now the public can finally enjoy the fruits of the $125 million renovation it gave itself as a birthday present.

After a year of work, the Petersen, dedicated to collecting, preserving, and showing off historic vehicles, has reopened with an additional 300,000 square feet, 22 new galleries, and a crazy façade of candy red paint wrapped in steel ribbons. To fill all that space, the museum formed partnerships with a host of brands like Maserati, Ford, and Lucas Oil, giving it access to massive chunks of automotive history.

BMW, for example, will present a rotating selection of its famed Art Cars, which have been designed over the years by figures like Frank Stella, Roy Lichtenstein, Andy Warhol, Jeff Koons, and Jenny Holzer. Maserati will be the subject of a “Design To Production” exhibit where patrons can see the Italian fetish object go from the concept stage all the way to finished car. The Petersen will have the one and only show floor for the Ford GT Supercar, complete with a history of the machine dating back to 1966 when the GT won Le Mans.

All of this feels like standard, if impressive, museum fare. To bring this automotive shrine into the future, the brain trust at the Petersen knew it needed to make the new and improved space an immersive multi-media experience. So it hired creative agency MindOverEye to make custom video content for their massive new gallery halls.

Studio TEN has worked on campaigns for Lexus, Infinti, and Mercedes. Remember that cheeky “Villains” campaign for Jaguar? That was them! The firm got an Emmy nomination for the visual effects work it did on the Neil Degrasse Tyson re-up of Cosmos: A Spacetime Odyssey.

For the Petersen project, it created a cohesive visual narrative that runs through the renovated museum’s three floors. The first floor is the “Artistry of the Automobile” section. On a 16-foot tall, 166-foot wide arced wall, you’ll see a 12-minute abstract video loop meant to invoke the “spark of inspiration” in automotive design.

Move up into the second level and you’ll be immersed in the “Thrill of Motorsports.” Studio TEN worked up another all-encompassing video exhibit for this floor that plays at a slightly more modest size, just seven feet high and 134-feet across. To ensure viewers feel fully enmeshed in a day in the life of an auto race, the wall wraps around 180 degrees and displays stock footage as well as live action video shot by the creative team. To capture the images for such a large-scale display — as in 23,000 pixels wide — Studio TEN deployed a custom nine-camera array with bespoke optics inside.

On the top floor comes the nod to Hollywood. The “Road To Stardom” exhibit commemorates the movie industry’s icon-creating history with automobiles.

The Petersen sits on LA’s Miracle Mile, a stretch that’s been blowing up in recent years. That includes a new metro stop coming soon (hey, car lovers can use public transit, too) and a bevy of trendy food spots popping up on local heat maps. That means it’s the perfect time to go get yourself a double fist of the art-filled bougie lifestyle: Snag a lunch of avocado toast and then get your culture on by crawling from the Los Angeles County Museum of Art to the Petersen.

Bodega/Northern Lights played in the Big Game with Xifaxan

Bodega Xifaxan

Big Game congrats to our folks at NYC one-stop shop BODEGA on their 3rd quarter Superbowl spot for Xifaxan! The interwebs are aflame and the Twitter-verse is atwitter… Bodega handled the live action with Northern Lights’ Glenn Conte cutting + Chris Hengeveld coloring and SuperExploder’s Jody Nazzaro mixing.

 

P.S., The ad worked

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