With a career spanning several decades, the great Jon Alpert is a past recipient of DOC NYC’s Lifetime Achievement Award. Now he delivers a film that draws upon footage he shot in Cuba for over 40 years. Starting in the 1970s, Alpert’s pioneering work as an independent video journalist won the attention of Fidel Castro, who granted him unique access. Alpert makes repeated visits to the country chronicling its changes, from Havana to the countryside.
CUBA AND THE CAMERAMAN opens Friday, Nov 24th at IFC. Tickets here
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Working with longtime collaborators HBO and producing in tandem with film star Dwayne “The Rock” Johnson, director/producers Jon Alpert + Matt O’Neill debut their new documentary ROCK & A HARD PLACE Monday March 27th at 10pm.
Jon + Matt are available for spot + branded content work at NYC’s Rascal Films.
Incarcerated young people enter the famed Miami-Dade County Corrections & Rehabilitation Boot Camp Program in search of a second chance: the opportunity to trade an extensive prison sentence for a fresh start. In this harsh, 16-week camp, drill instructors push inmates to their limit, but those who complete it can become constructive members of society who are substantially less likely to return to prison. The program reports a recidivism rate under 15%, while the national rate of prison recidivism is approximately 70%.
Inspired by Dwayne Johnson’s own experiences with the law as a youth, ROCK AND A HARD PLACE is a passion project for Dwayne Johnson, who calls it one of the most important films he’s been associated with. “By the time I was 16, I had been arrested multiple times for a variety of things, and can relate to what these kids are going through,” he says.
Johnson executive produces along with Dany Garcia, his producing partner and co-founder of Seven Bucks Productions, and Rasha Drachkovitch of 44 Blue Productions, the Emmy®-nominated executive producer behind “Lockup,” the longest-running prison series. Oscar® nominees and multiple Emmy® winners Matthew O’Neill and Jon Alpert produce and direct.
The film opens with Johnson’s visit to the boot camp, where he observes the induction of a group of 38 young offenders, convicted of crimes ranging from assault to armed robbery, who are on the brink of lengthy prison terms. Once the chaos has subsided, he tells the young men why he wants the world to see this program and emphasizes why he believes this may be their last chance.
ROCK AND A HARD PLACE follows the inmates through each phase of the camp, beginning with the brutal first weeks, which are marked by constant verbal confrontation, physical training and strict military-style discipline. Several cadets can’t or won’t comply with the rules, and the ranks are thinned to 35 after a month. Those who remain resolve to follow their instructor’s extreme demands, although tears and moments of resistance sometimes surface.
As the weeks go by, cadets attend anger-management classes, learn vocational skills and are surprised by “protocol tests” that measure their progress and patience. In what guards call “a test of discipline,” some of the more promising men are selected to leave the prison as part of a mobile work crew. Two of them decide to escape during one such session, but are soon recaptured after a manhunt that makes the evening news, and now face even longer prison sentences. The incident rattles camp guards and management, who warn the other prisoners that escape attempts will only undermine the legitimacy of the entire program.
Cadets finally arrive at graduation day, where family members beam as they march past in precise formations before being released to their loved ones. Johnson gives emotional remarks as he congratulates the young men at a post-graduation courtroom reception.
Jon Alpert and Matthew O’Neill note, “As our nation wrestles with a prison system that has become the largest in the world, ROCK AND A HARD PLACE highlights an alternative incarceration program that provides a pathway to hope and positive change.”
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LA’s Shine collaborated with the creative team at Prudential to tell the story of the company’s 144 year heritage of working with people to strengthen communities around the world. Prudential is a financial giant with a workforce of over 40,000 worldwide. With its early roots in providing insurance and financial independence for the working man, they have been a financial force for making the world a better place for all.
The Shine team collaborated with Prudential Advertising on a five-day shoot in and around the studio on Miracle Mile in Los Angeles. Shine’s historic 1927 Art Deco building was a versatile location for both interiors and exteriors. The agency, the design team and the talent proved to be a great recipe for collaboration over the three separate shoot session. Shooting happened downstairs while editorial and animation fluidly took place simultaneously upstairs in the editorial suite.
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Andrew Rossi is a super talented doc filmmaker. First came on our radar with the amazing “Page One” featuring (we miss him every day) David Carr and Brian Stelter. “Page One” was nominated for two News & Documentary Emmys and a 2011 Critics’ Choice Award for Best Documentary
Next up, “Ivory Tower.” The film was nominated for a News & Documentary Emmy for outstanding business and economic reportings, and is simply essential viewing for anyone interested in the crisis in higher education here in the U.S.
And now…Andrew’s kicking off Tribeca’s 15th year with “The First Monday in May” exploring the intersection of fine art, high fashion, and celebrity at the Metropolitan Museum of Art.
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