Posts

Allegra

Bodega’s Ben Orisich has a “Breakthrough” for Allegra

From director/designer Ben Orisich, working with all four integrated divisions of NYC one-stop shop BODEGA STUDIOS, comes this fun new Allegra spot, “Breakthrough”, for agency Ferrara + Co.

A superb team effort from BODEGA director Orisich; NORTHERN LIGHTS editor Glenn Conte and colorist Chris Hengeveld; SUPEREXPLODER sound designer/audio mixer Jody Nazzaro; and design + animation from MR WONDERFUL.

Shine - Outsiders

Shine’s “Outsiders” in Contention for Best Title Design at SXSW 2017

Shine is honored to be included as finalists in the Excellence in Title Design screening at the 2017 SXSW Film Festival in Austin, Texas for the main title sequence for WGN’s Outsiders.

Shine designed, edited and animated the main title sequence. In 45 seconds, the sequence visually establishes the world of the Farrels. The process of making moonshine is a visual story thread woven throughout the sequence.

A struggle for power and control set in the rugged and mysterious hills of modern-day Appalachia, Outsiders tells the story of the Farrels – a family clan who’ve been in rural Kentucky since before anyone can remember. Living off the grid and above the law on their mountaintop homestead, they’ll protect their world and defend their way of life using any means necessary.

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The process of making moonshine was the visual story woven throughout the sequence.

Shine - Outsiders

Still photography of the locations were intended to visually establish the world of the Farrels.

Shine - Outsiders

Shine created and animated copper coils used to make moonshine.

Shine - Outsiders

The boiling cauldron of moonshine ingredients is a visual element integrated throughout the sequence.

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Shine designs LA LA LAND logos + titles for Lions Gate + Damien Chazelle

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Shine designed the main titles & designed and animated vintage studio film logos as well as other typography and graphics for the new Lions Gate film LA LA LAND from director Damien Chazelle.

LA LA LAND Producer Fred Berger said, “I’ve had the privilege of working with Shine on three films already and will keep roping them into projects as long as they’ll continue to put up with me. Michael, Bob, and their team are, quite simply, exceptional. They are visionary artists, consummate professionals, passionate storytellers, and an utter joy to work with.

Our most recent collaboration, Damien Chazelle’s LA LA LAND, demanded a delicate balance of old and new while making a bold statement off the bat. Shine created a beautiful Summit logo, imagining what it might have looked like in the 40’s or 50’s, which immediately sets the tone and pulls us into the world of the film. But nothing makes me smile more than when audiences applaud as the striking golden main title card slams onto picture and fills the frame. They’re cheering for the opening musical number, but also for Shine’s brilliant work. And it’s well deserved.”

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LA LA LAND is the story of Mia, an aspiring actress, and Sebastian, a dedicated jazz musician, struggling to make ends meet while pursuing their dreams in a city known for destroying hopes and breaking hearts. With modern day Los Angeles as the backdrop, this musical about everyday life explores what is more important: a once-in-a-lifetime love or the spotlight.

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Shine PRU

Shine Tells the 144-Year Story of Prudential

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LA’s Shine collaborated with the creative team at Prudential to tell the story of the company’s 144 year heritage of working with people to strengthen communities around the world. Prudential is a financial giant with a workforce of over 40,000 worldwide. With its early roots in providing insurance and financial independence for the working man, they have been a financial force for making the world a better place for all.

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The Shine team collaborated with Prudential Advertising on a five-day shoot in and around the studio on Miracle Mile in Los Angeles. Shine’s historic 1927 Art Deco building was a versatile location for both interiors and exteriors. The agency, the design team and the talent proved to be a great recipe for collaboration over the three separate shoot session. Shooting happened downstairs while editorial and animation fluidly took place simultaneously upstairs in the editorial suite.

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The Artery

Enjoy this new work from The Artery

Some terrific new work from The Artery Download this pdf, with links. Seriously. Excellent. Work.

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MOE - Petersen

MindOverEye brings the Petersen Car Museum roaring back with walls of video

MOE - Petersen

The Scenic Route and the Petersen Automotive Museum approached MindOverEye to develop unique videos for the Museum’s re-opening in December of 2015. MindOverEye produced three distinct pieces of content utilizing design, CG/Animation, editorial, projection mapping, and live action for each of the Museum’s three floors centered around “Artistry of the Automobile,” “Thrill of Motorsports,” and “Road to Stardom.”

 

Here’s a nice story from: Wired

MOE - Petersen

The Petersen Automotive Museum in Los Angeles turns 20 this year, and now the public can finally enjoy the fruits of the $125 million renovation it gave itself as a birthday present.

After a year of work, the Petersen, dedicated to collecting, preserving, and showing off historic vehicles, has reopened with an additional 300,000 square feet, 22 new galleries, and a crazy façade of candy red paint wrapped in steel ribbons. To fill all that space, the museum formed partnerships with a host of brands like Maserati, Ford, and Lucas Oil, giving it access to massive chunks of automotive history.

BMW, for example, will present a rotating selection of its famed Art Cars, which have been designed over the years by figures like Frank Stella, Roy Lichtenstein, Andy Warhol, Jeff Koons, and Jenny Holzer. Maserati will be the subject of a “Design To Production” exhibit where patrons can see the Italian fetish object go from the concept stage all the way to finished car. The Petersen will have the one and only show floor for the Ford GT Supercar, complete with a history of the machine dating back to 1966 when the GT won Le Mans.

All of this feels like standard, if impressive, museum fare. To bring this automotive shrine into the future, the brain trust at the Petersen knew it needed to make the new and improved space an immersive multi-media experience. So it hired creative agency MindOverEye to make custom video content for their massive new gallery halls.

MindOverEye has worked on campaigns for Lexus, Infinti, and Mercedes. Remember that cheeky “Villains” campaign for Jaguar? That was MindOverEye. The firm got an Emmy nomination for the visual effects work it did on the Neil Degrasse Tyson re-up of Cosmos: A Spacetime Odyssey.

For the Petersen project, it created a cohesive visual narrative that runs through the renovated museum’s three floors. The first floor is the “Artistry of the Automobile” section. On a 16-foot tall, 166-foot wide arced wall, you’ll see a 12-minute abstract video loop meant to invoke the “spark of inspiration” in automotive design.

Move up into the second level and you’ll be immersed in the “Thrill of Motorsports.” MindOverEye worked up another all-encompassing video exhibit for this floor that plays at a slightly more modest size, just seven feet high and 134-feet across. To ensure viewers feel fully enmeshed in a day in the life of an auto race, the wall wraps around 180 degrees and displays stock footage as well as live action video shot by the creative team. To capture the images for such a large-scale display—as in 23,000 pixels wide—MindOverEye deployed a custom nine-camera array with bespoke optics inside.

On the top floor comes the nod to Hollywood. The “Road To Stardom” exhibit commemorates the movie industry’s icon-creating history with automobiles.

The Petersen sits on LA’s Miracle Mile, a stretch that’s been blowing up in recent years. That includes a new metro stop coming soon (hey, car lovers can use public transit, too) and a bevy of trendy food spots popping up on local heat maps. That means it’s the perfect time to go get yourself a double fist of the art-filled bougie lifestyle: Snag a lunch of avocado toast and then get your culture on by crawling from the Los Angeles County Museum of Art to the Petersen.