Director Jonathan Barenboim has joined production house Rodeo Show for U.S. commercial representation. His signing comes on the heels of his recent collaboration with Rodeo Show on two campaign spots, “Our Labels” and “Always Valid, Never Optional,” for FDA’s “This Free Life” campaign. With a footprint in both advertising and entertainment, he has worked with studios such as HBO, Netflix, Hulu and FOX, and has directed spots for brands including Coca-Cola, Reebok, Nike, McDonald’s, Chevy, Diner’s Club, Doritos, Nielsen, and Ford Motor Company. Being fluent in Spanish, he also works on campaign spots across the Hispanic/Latin-American markets, including a Purina campaign that aired in Mexico and Argentina.
Barenboim is an alum of SHOOT’s New Directors Showcase, having earned inclusion in 2015. On the awards front, his “Road To Killington” campaign for Reebok won a Silver Clio Sports Award. He also shot the Doritos commercial, “Pug Attack,” that won the “Crash The Super Bowl Contest” and was the top-rated 2011 Super Bowl spot, as measured by USA Today’s Ad Meter. Additionally, Barenboim’s short film, The Lepidoctor, was nominated for a Student Academy Award, won the Golden Starfish Award at the Hamptons International Film Festival and took top honors at the Cannes Film Festival in the Emerging Filmmaker Showcase.
Argentine-American Barenboim was born and raised in Miami Beach, where he grew up surrounded by creative inspirations that inspired him to pick up a paintbrush as a toddler and later pick up photography. His passion for creating visual content led Jonathan to trade the Sunshine State for the Golden State and attend the University of Southern California (USC)’s prestigious School of Cinematic Arts, where he earned a M.F.A. in film production.
Rodeo Show’s founder and EP Raphael Leopold said of Barenboim, “His experience in the U.S and Hispanic entertainment and advertising markets, along with his raw talent for capturing compelling and relatable characters and narratives, make him a great addition to our roster and a perfect fit for the Rodeo Show family.”
Barenboim said that he joined Rodeo Show based on his recent experience with the company on a job. “I knew immediately that they’re invested in their directors and the creative integrity of the work–and that made them a great fit for me.”