Way back in the Before Times, the team at Brooklyn’s CO_ED Studios was gearing up to produce a series of new spots for Crystal Geyser Alpine Spring Water, the brand’s first 360° integrated campaign. When Covid-19 hit NYC and production was put on hold, they quickly adjusted and redesigned their original ideas into a sophisticated animated camapaign. Featuring a fresh a mix of cel and 3D animation, CO_ED CD/director Sam Stephens and the team, working with SF-agency Demonstrate, created a stunning campaign all while safely working from home.
The campaign tells the “Simple…but not easy” stories of the water-obsessed people behind America’s top-selling spring water brand. It comes on the heels of the recent opening of the company’s new recycled PET processing plant in San Bernardino, Calif., the first of its kind in the US. All Crystal Geyser products are 100% recyclable already but the new plant has allowed the company to produce bottles using a minimum of 50% rPET at its West Coast plants with the goal of using 100% rPET nationwide in the near future