SCHROM Director / DP / Photographer Jennifer Davick collaborated with Kate’s Real Food, maker of organic energy bars, with a campaign of new spots for broadcast and digital to introduce the brand to a national audience
From concept development to post-production, Jennifer created this delicious “direct sale” campaign and made sure that people knew a real person named Kate was behind the brand and that she personally developed these recipes. The most noteworthy quality of these bars? Flavor. People love them
The spots blend tabletop and lifestyle footage with voiceovers, animation and stock footage
- Jennifer and her team followed strict CDC mandated safety guidelines with PPE and social distancing.
- They live-streamed their motion capture to the client for remote approvals because collaboration is everything to them.
- And they maintained open lines of communication through separate Zoom calls with the creative team alone— and with the agency and client together.
- Jennifer, her team at Ingredient and everybody at SCHROM are committed to work safely + securely while working collaboratively to to achieve the highest quality images without putting any of their partners at risk.