In the midst of a blinding snowstorm & a raging pandemic, the intrepid (and Covid-safe) team at Brooklyn’s Coed Studios, led by indomitable Coed partner / director Haley Geffen, worked their movie magic to create the illusion of spring for frequent creative partners, Publicis / Saatchi NY. Despite the challenging conditions and working remotely with 3 different Saatchi creative teams, Haley + Coed delivered this trio of spots for P&G’s Crest, the #1 toothpaste brand in America !

Crest 3D White Brilliance – Get a Smile that Keeps Up
Crest Pro-Health Complete Protection – Around the Clock
Crest Advanced Gum Restore – The Secret to Great Teeth

Coed Studios 
Haley Geffen – Director
Evan Jake Cohen – DP
Nikki Horowitz – Head of Production
Jordan Tarazi – Line Producer

Publicis / Saatchi NY
Tony Gomes – SVP / CD
Alisa Cohen – SVP / EP
Brad Mislow – VP / CD / AD
Marianna Dutras – VP / CD / CW
Alessandra Divizia – AD
Chloe Konner – CW
Dan Jordan – ACD / Copy Dir
Reto Oetterli – ACD / Art Dir