SEED Animation Studios London recently directed + produced a 30 sec spot for The Coconut Collaborative through agency Big Fish. Adam’s Temptation is the plant-based yogurt + dessert brand’s first broadcast commercial and will run across the UK + Europe.
In the spot we see Adam being tempted by the hypnotic glare of the snake only for Eve to arrive to his rescue armed with a delicious and tempting coconut yogurt.
“We wanted to capture the spontaneity and naivety of the illustration style that came before us, and so we approached the animation in a similar way. We added very human and low-fi sound effects too, which results in quite a charming and humorous commercial.” explains SEED’s Morgan Powell.
Director: Morgan Powell & Neil Kidney @ Seed Animation
Executive Producer: Neil Kidney
Producer: Viki Bebo
Production Company: Seed Animation Studio
Artists: Pedro Vargas, Omar Sarmiento, Yohann Auroux
SFX: Jungle Studios
Voiceover: Anna Chancellor
Client: The Coconut Collaborative
Agency: Big Fish
Creative Director: Rob Nielsen
Agency Producer: Spru Rowland