Great new important work just breaking from director/editor Ashley Avis at Backyard for Chevy GOALKEEPERS empowerment initiative from Commonwealth/McCann Detroit

GOALKEEPERS, is a fourteen-part series from Chevrolet spreading a message empowerment for young woman to stay active in sports.  Statistically between the ages of 12 and 16 years old, girls quit sports at 2x the rate of boys but studies show that most women in CEO and significant power positions in business played sports as a girl. 

Staying in the game promotes leadership skills, understanding and facing challenges, teamwork, and personality development.  The GOALKEEPERS Launch film features several real female athletes between the ages of 12 and 16, alongside Olympian greats such as Mia Hamm, Laurie Hernandez, Hilary Knight and Casey Stoney as well as GM legends Cathy Clegg, Alicia Boler Davis and Mandi Damman. 

Avis wanted to approach the project, a message that was close to home with her, with a cinematic elegance, but also with the innate power that comes with casting real girls who compete in real sports.

GOALKEEPERS was produced by Edward Winters, directed + edited by Ashley Avis, and shot by DP Kai Krause.  Many incredible artists lent their talents to the project in support of the cause including Technicolor’s senior colorist Maxine Gervais (of over 50+ blockbusters including Black Panther, The Mule, and Book of Eli), post sound mixer Ben Wilkins (Oscar winner for Whiplash), and composer Peter Gregson (solo cellist on projects like Marvel’s Wonder Woman)