Noted for his authentic lifestyle and warm family-oriented fare, Gutierrez has turned out work for the likes of McDonald’s, AB InBev’s Corona Extra, Chik-Fil-A, HBO, Google, Netflix, Aetna, Wilson, Lowes, Universal Studios, Toyota, YouTube and Disney.
His work as a cinematographer (earning an ASC Heritage Award Honorable Commendation in 2005 and then a nomination for same award the next year) and director for commercial, promotional and music video production has gained recognition from the AICP, The One Club, Addy’s and the Young Director Awards at Cannes. His music video work has been nominated for Best Music Video of the Year honors by the Latin Grammys, MTV Europe, the Premios Juventud Awards and the Orgullosamente Latino.
“Being a DP at heart and having worked in all forms of content creation–from music videos to commercials for blue-chip global brands, digital content to independent films–Max strives for photographic beauty with every composition and feels at home on set amongst his crew mates,” said Backyard CEO Kevin Allodi. “As Max is fond of saying, ‘Truly great filmmaking starts and ends with an authentic and compelling story…’, and he’s extremely adept at collaborating with the agency and client creatives to achieve their vision.”
Backyard EP Kris Mathur added, “We’ve had our eye on Max for some time. We recently had the opportunity to work together on a COVID-compliant project for the U.S. Forest Service (USFS) through David & Goliath; it couldn’t have gone better and only strengthened our conviction that Max belonged at Backyard.”
Guittierez shared, “Backyard has been on my shortlist for a while as I contemplated exclusive roster representation. The USFS project gave me the opportunity to experience firsthand the support and collaborative way in which they conduct business and engage with their agency client creatives, especially so under the demanding requirements of COVID-era production. The shoot experience and above-and-beyond support sealed the deal for me.”