The new NFL season has arrived and football on tv means only one thing – new truck commercials !

Thursday night’s season-opening Cowboys vs Bucs matchup on NBC featured a 1st quarter spot from client fave Bowstring Studios for the new Chevy Silverado ZR2

Partnering with agency Weber Shandwick & Chevy Trucks, global content production solution Bowstring delivered a turn-key launch campaign including broadcast, print and a social + digital content package featuring award-winning actor & rancher Chris Pratt, platinum-selling artist Breland, 2020 NASCAR CUP champion Chase Elliott + off-road desert racing champion Chad Hall.  The Bowstring team worked tirelessly for 15 days, shot in multiple locations across three states – CA, TN + FL, produced nearly 50 deliverables and executed all of the post in less than a week.  Great job team !

Check out highlights from the campaign:

Here’s a look behind-the-scenes: