Coed’s Haley Geffen Makes Crest “Camera Ready”

Director Haley Geffen at Brooklyn’s Coed Studios working with agency Publicis / Saatchi NY recently dropped this fun new spot for Crest 3D White toothpaste.

Agency: Publicis NA / Saatchi & Saatchi
Alisa Cohen – SVP, Executive Producer
Tony Gomes – SVP, Creative Director
Alessandra Divizia – Art Director
Chloe Konnor – Copywriter

Client: Proctor & Gamble – Crest
Carlos Quintero – Crest Vice President
Libby Borders – Design Brand Director
John Lick – Integrated Production Manager

Production Company: Coed Studios 
Haley Geffen – Director
Evan Jake Cohen – DP
Jordan Tarazi – Producer

Haley Geffen + COED Pay Tribute to RBG for the National Constitution Center + NBCUniversal

COED Studios + director/partner Haley Geffen collaborated with NBCUniversal to direct two tributes to the late Ruth Bader Ginsburg, Associate Justice of the Supreme Court of the United States.

The National Constitution Center awarded the 32nd annual Liberty Medal to Justice Ginsberg for her efforts to advance liberty and equality for all. To celebrate her work, the Center aired a video tribute featuring performances by internationally renowned opera singers and tributes from special friends of Justice Ginsburg. The documentary, which premiered on Constitution Day, was produced by NBCUniversal, is available on Peacock, NBCUniversal’s streaming service, as well as Xfinity On Demand. Below are an interesting excerpt, The Super Diva, as well as the full show.

In honor of the 100th Anniversary of the 19th Amendment, Haley + COED also directed + produced a 24-minute opera for NBCUniversal + the National Constitution Center, which tells stories from the women’s suffrage movement. The operatic song cycle was performed by mezzo-soprano opera star J’Nai Bridges and composed by RBG’s daughter in law, Patrice Michaels.  Here’s an excerpt featuring an aria and the full performance.

COED Studios Pivots from Live to Animation for new Crystal Geyser campaign

Way back in the Before Times, the team at Brooklyn’s CO_ED Studios was gearing up to produce a series of new spots for Crystal Geyser Alpine Spring Water, the brand’s first 360° integrated campaign. When Covid-19 hit NYC and production was put on hold, they quickly adjusted and redesigned their original ideas into a sophisticated animated camapaign. Featuring a fresh a mix of cel and 3D animation, CO_ED CD/director Sam Stephens and the team, working with SF-agency Demonstrate, created a stunning campaign all while safely working from home.
Simple But Not Easy

The campaign tells the “Simple…but not easy” stories of the water-obsessed people behind America’s top-selling spring water brand. It comes on the heels of the recent opening of the company’s new recycled PET processing plant in San Bernardino, Calif., the first of its kind in the US. All Crystal Geyser products are 100% recyclable already but the new plant has allowed the company to produce bottles using a minimum of 50% rPET at its West Coast plants with the goal of using 100% rPET nationwide in the near future
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