To help us through troubled times, look what esteemed client Groove Jones made.
Dia de Los Muertos is a celebration of life that honors the dead in Mexican culture. Groove Jones worked with the Constellation Brands Beer Division Southeast team to create a unique OOH and point of sale campaign that brings the Modelo art pieces to life through the power of AR.
Day of the Dead comes to life in many ways across the globe, but one thing the celebrations all have in common is rejoicing with the food, drink, music, artwork, and activities that lost loved ones enjoyed in life.
The AR experience depicts traditional Dia de Los Muertos imagery with marigolds, an offrenda, candles, and a beautiful Katrina holding an ice-cold Modelo Especial.
The campaign has one call to action – Bring the Mural to Life – visit ModeloMural.com. Participants that visit the site will unlock an eye-catching augmented reality experience by pointing their camera at the mural. Below is what the mural looks like when it is activated.
The OOH campaign consisted of an oversized mural that resembled a hand-painted portrait of this scene. The mural is appearing at the following locations.
Washington DC – 337 H Street
Charleston, SC – 516 King Street
Miami, FL – Option B 2534 N Miami Avenue
Ft Lauderdale, FL – 801 NE 4th St Avenue
Groove Jones was brought on board to help the Toyota Lexus team develop an advanced Augmented Reality system called the Lexus Augmented Reality Kit (LARK). This interactive application demonstrates how AR can help with the education and training of Toyota team members to understand the features in a vehicle.
The Lexus AR app uses machine learning to “learn” what each of the features and controls are so that it can “identify” what is displaying on the screen. GJ also uses Augmented Reality to place tap-able icons at each button so that the user can bring up the features and sample videos of each button.
Multinational automotive manufacturer Toyota just opened its first visitor attraction in North America at their headquarters in Plano Texas. The 44,000sq ft (13,400sq m) Toyota Experience Center (TEC) is Toyota’s first and only comprehensive museum space in North America. The TEC exists to educate its visitors about Toyota’s past, present and future as a mobility company. The museum features a variety of interactive exhibits and displays, all designed to reflect on the people behind the Toyota brand.
The legend of the Randy “Macho Man” Savage continues. Mattel, WWE, and Conagra are celebrating Savage’s time as a spokesperson for the Slim Jim brand and their memorable television commercials with a new action figure that is being released at Comic-Con San Diego.
Groove Jones was brought on board by the agency B.I.O.S.to help them with the launch of this momentous, retro nostalgia event by creating a digital camera experience which turns fans into Randy “Macho Man” Savage!
To celebrate Hobo Johnson & the LoveMakers’ upcoming September album release, Warner Records asked Groove Jones to create Augmented Reality (AR) face filters based on the album cover’s artwork and features the new song ‘Typical Story.’ It was a hit with 600K fans engaging with it in 24 hours !
The album artwork features an abstract portrait of Hobo, his face covered in a collage of blue and white paint, and wildflowers in his hair. Groove Jones recreated this effect for the Snapchat and Facebook platforms, so fans and social media users can become the album cover.
GJ used both platforms’ face-mapping technology to cover the user’s face with the same white and blue paint, and anchor wildflowers in their hair, all while a clip of Hobo’s song ‘Typical Story’ plays in the background.
With the filter applied, a user can open their mouth and the face paint dissolves away, leaving just the flowers.
The team at Warner Records was really excited about the filter and when it went live, Snap selected it to be featured on the Snapchat lens of the day screen, exposing the filter to millions of Snap users.
About Hobo Johnson
Hobo Johnson and The Lovemakers are a spoken word, hip hop, rap-rock group from Sacramento California. Headed by Frank Lopes Jr., Hobo Johnson is a huge underground artist that broke into the mainstream on NPR’s Tiny Desk concert series which was viewed on YouTube over 15 million times. “The Fall of Hobo Johnson” is their second album and is due for release on September 13.