Julia Ngeow’s new short film “A Scale for Hurt”

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We’d like to share with you Julia Ngeow’s new short film “A Scale for Hurt” – screening on FilmShortage. Based on a poem by New York writer Leena Soman Navani, the film explores the possibility of a 6th mass extinction, through the eyes of a child.

‘A Scale for Hurt’ utilizes digital video, Super 8 film and found footage to curate a nostalgic collage, juxtaposing the fragile transience of childhood with the monumental span of the geologic eras. The film explores limitations in our ability to perceive the vastness of the time, contrasted with the smallness of our own lives, as well as highlighting the delicate interplay between humanity and our natural world.

We so love Julia, she is going to The Moon.

Contact us to do something together – while you can still get her!

Shine puts Rachel Maddow into Focus

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Rachel may be in Covid quarantine but esteemed client SHINE is here to make sure we keep her in mind. Check out the first of a trio of spots promoting MSNBC’s The Rachel Maddow Show just dropping from Michael Riley, Bob Swensen + the team at Shine, who just keep getting it done, the pandemic be damned !

Michael writes: “In each spot, we wanted to create an elegant visual tapestry that shows the world, in small ways and in big ways, exhibiting a particular characteristic that exemplifies Rachel’s approach to seeking the truth. For instance, she always does her homework, so we show the world doing theirs. Some are simple, mundane moments or larger, profound moments, everyday people or famous people.

The McKinney team envisioned these with an elegant score or track, and high energy. Some shots are moments of levity. Some include new footage, licensed footage, texture shots, present-day, historical…however best captured the activity. Each spot concludes with a clip from one of Rachel’s shows, in which she asks a question that highlights the action that the front part of the spot is focused on.”

Agency: McKinney
Executive Creative Director: Jonathan Cude
Group Creative Director: Will Chambliss
Group Creative Director: Jenny Nicholson
Art Director: Jamie Steentofte
Exec Producers: Naomi Newman + Brad Powell
Associate Producer: Taylor Osborne
Account Supervisor: Melanie Wallace

Production Company: Shine
Creative Director: Michael Riley
Exec Producer: Bob Swensen
Editor: Justine Gerenstein
Production Coordinator: Nick Riggs
Designer Animator: Young Kim
Designer Animator: Kate Mrozowski
Composer: Matt Fletcher

SCHROM’s Jennifer Davick Cooks Up a National Campaign for Kate’s Real Food

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SCHROM Director / DP / Photographer Jennifer Davick collaborated with Kate’s Real Food, maker of organic energy bars, with a campaign of new spots for broadcast and digital to introduce the brand to a national audience

From concept development to post-production, Jennifer created this delicious “direct sale” campaign and made sure that people knew a real person named Kate was behind the brand and that she personally developed these recipes.  The most noteworthy quality of these bars? Flavor. People love them

The spots blend tabletop and lifestyle footage with voiceovers, animation and stock footage

  • Jennifer and her team followed strict CDC mandated safety guidelines with PPE and social distancing.
  • They live-streamed their motion capture to the client for remote approvals because collaboration is everything to them.
  • And they maintained open lines of communication through separate Zoom calls with the creative team alone— and with the agency and client together.
  • Jennifer, her team at Ingredient and everybody at SCHROM are committed to work safely + securely while working collaboratively to to achieve the highest quality images without putting any of their partners at risk.

Haley Geffen + COED Pay Tribute to RBG for the National Constitution Center + NBCUniversal

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COED Studios + director/partner Haley Geffen collaborated with NBCUniversal to direct two tributes to the late Ruth Bader Ginsburg, Associate Justice of the Supreme Court of the United States.

The National Constitution Center awarded the 32nd annual Liberty Medal to Justice Ginsberg for her efforts to advance liberty and equality for all. To celebrate her work, the Center aired a video tribute featuring performances by internationally renowned opera singers and tributes from special friends of Justice Ginsburg. The documentary, which premiered on Constitution Day, was produced by NBCUniversal, is available on Peacock, NBCUniversal’s streaming service, as well as Xfinity On Demand. Below are an interesting excerpt, The Super Diva, as well as the full show.

In honor of the 100th Anniversary of the 19th Amendment, Haley + COED also directed + produced a 24-minute opera for NBCUniversal + the National Constitution Center, which tells stories from the women’s suffrage movement. The operatic song cycle was performed by mezzo-soprano opera star J’Nai Bridges and composed by RBG’s daughter in law, Patrice Michaels.  Here’s an excerpt featuring an aria and the full performance.

SEED Animation Gets Close to Nature for Hefty EcoSave

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SEED Animation recently directed + produced a 15 sec spot for Hefty’s new product EcoSave through Minnesota agency Periscope. Predominantly known for their plastic picnic tableware, Hefty has made the move into compostable sets.

Periscope’s fun script played heavily into SEED’s strengths through their approach to narrative and brand of humor. In the spot, we follow an ever-growing parade of overly enthusiastic insects and animals who proudly carry aloft the EcoSave product line through a lush summer woodland.

It’s a passionate celebration of nature with nostalgic hand-drawn Fleischer-inspired characters who parade through miniature forest sets in wall-to-wall, multi-watch, blink and you’ll miss it action. In order to create an overall natural tone, the sets were handcrafted and custom built. There are also lots of subtle scenarios that feature animals’ actual behaviours to create a fine balance between the over-the-top carnival and what we would naturally expect to see.

Wonder how they did it ? Check out this nifty behind-the-scenes

COED Studios Pivots from Live to Animation for new Crystal Geyser campaign

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Way back in the Before Times, the team at Brooklyn’s CO_ED Studios was gearing up to produce a series of new spots for Crystal Geyser Alpine Spring Water, the brand’s first 360° integrated campaign. When Covid-19 hit NYC and production was put on hold, they quickly adjusted and redesigned their original ideas into a sophisticated animated camapaign. Featuring a fresh a mix of cel and 3D animation, CO_ED CD/director Sam Stephens and the team, working with SF-agency Demonstrate, created a stunning campaign all while safely working from home.

https://vimeo.com/456019519
Simple But Not Easy

The campaign tells the “Simple…but not easy” stories of the water-obsessed people behind America’s top-selling spring water brand. It comes on the heels of the recent opening of the company’s new recycled PET processing plant in San Bernardino, Calif., the first of its kind in the US. All Crystal Geyser products are 100% recyclable already but the new plant has allowed the company to produce bottles using a minimum of 50% rPET at its West Coast plants with the goal of using 100% rPET nationwide in the near future

https://vimeo.com/456019482
Meet Kemi
https://vimeo.com/456019411
Meet Lionel
https://vimeo.com/456019374
Meet the American Forests Organization