Jennifer breaks it down:
Taste You Can Hear
I was thrilled to direct and shoot this series of Broadcast, Digital and Social spots for Nature Valley. In them, the audience can literally hear how good these Crispy, Creamy Wafer Bars taste.
Each bar is its own symphonic experience.
We open with a crispy Snap! of the wafer, build to the peanut butter’s smooth Shee! Shee! and crescendo with the granola’s Cha! Cha! Cha!
We paired beautiful food footage with complex, deeply layered sound beds to debut the Crispy, Creamy Wafer Bars. The result– an experience that is equally delicious, new and surprising.
When the ears are engaged as much as the eyes, content like this invites a more immersive sensory experience…one that awakens the appetite.
In fact, the next sound we might actually hear is a light rumbling in our bellies…
Enjoy this new mouth watering work from tabletop food + lifestyle director/DP/photographer Jennifer Davick at SCHROM for Alexia Potatoes line of frozen fries.
Bring on the Brussels
From Jennifer: I directed this recipe video series for Alexia to elevate style and appetite appeal by incorporating strong props, playful drops, fresh ingredients, multiple camera angles and beautiful light! Our approach to these motion set-ups was to capture the spirit of the Alexia brand – it’s focus on flavor combinations and the highest quality ingredients – in all forms of its fries–sweet potato, rosemary, julienned, skinny, waffle cut and the humble puff. Creatively, we orchestrated the perfect food moments and designed the shoot so that we could successfully deliver appetizing and effective :30- and :15-second spots that Alexia is now using to grow its audience across its website, digital and social platforms.
Wrap it Up
Rosemary Waffle Bake
Congrats are in order to our very own Jennifer Davick, tabletop director/photographer at NYC’s SCHROM, who won the Winterbotham Derby Food Film Shorts prize at the International Pink Lady Food Photographer of the Year awards for her short film Black Sesame
The Pink Lady® Food Awards is an international competition that included a total of more than 9,000 entries from 77 countries. The winners were announced and exhibited at the Mall Galleries, a modern art space in the Mayfair neighborhood of London.
The global judging panel was chaired by internationally-renowned food photographer David Loftus and included Claire Hyman, British Photography – The Hyman Collection; culinary superstar Alice Waters; Lucy Pike, Head of Pictures at WeTransfer, His Excellency Ali Bin Thalith, Secretary General at HIPA, and Andreas von Estorff, CEO at Production Paradise among others.
“Black Sesame” documents the creation of one of the unbelievably evocative and poetic desserts by famed pastry chef Maya Erickson. Her Black Sesame Ice Cream with Black Sesame Pudding is rooted in a passed-down poppy seed pudding recipe yet presented with a stylized, sexy and provocative manner that’s as arresting and mood-evoking visually as it is to the palate.
Vans – Customs
Director: Ahad Mahmood & Matt Morgan
DP: Ahad Mahmood & Matt Morgan
Post: Yacht Club Films
Editor/VFX: Matt Morgan
Color: Jared Rosenthal @ Prom Creative
Sound design: Bob Barito
A pair of eyeglasses takes quite the beating in this fun new spot from SCHROM for Flexon Flexible Titanium Eyeware. No gorillas (or eyeglasses) were harmed in the making of this spot !
Flexon – Gorilla
Director: Michael Schrom
Brand Marketing Manager: Tara Batson
Sr. Marketing Manager: Cliff Alexander
Sr. Creative Director: Marianna Jennings
Sr. Manager of Agency: Tony Doddo
Brand Associates: Katie Kefalas + Matt Privitera