SEED Animation Gets Close to Nature for Hefty EcoSave

SEED Animation recently directed + produced a 15 sec spot for Hefty’s new product EcoSave through Minnesota agency Periscope. Predominantly known for their plastic picnic tableware, Hefty has made the move into compostable sets.

Periscope’s fun script played heavily into SEED’s strengths through their approach to narrative and brand of humor. In the spot, we follow an ever-growing parade of overly enthusiastic insects and animals who proudly carry aloft the EcoSave product line through a lush summer woodland.

It’s a passionate celebration of nature with nostalgic hand-drawn Fleischer-inspired characters who parade through miniature forest sets in wall-to-wall, multi-watch, blink and you’ll miss it action. In order to create an overall natural tone, the sets were handcrafted and custom built. There are also lots of subtle scenarios that feature animals’ actual behaviours to create a fine balance between the over-the-top carnival and what we would naturally expect to see.

Wonder how they did it ? Check out this nifty behind-the-scenes

SEED Animation + 16 artists from around the world + 7 intense weeks = FREE NOW

Terrific new work from our friends across the pond at

SEED Animation recently debuted a 30″ spot with agency Recipe to promote the UK launch of FREE NOW, Europes largest ride-hailing app.

Directed by Morgan Powell + Neil Kidney, the spot features a 50-foot woman rollerskating though London with a black cab on on foot, a private hire vehicle on the other. The treatment focused on the directors’ interpretation of freedom through cinematic postcards from the city, showing the benefits of using FREE NOW. Seed worked with a remote team of 16 artists from around the world over the course of an intense 7 weeks.

“It was important to create realistic and diverse snapshots of London for our hero to fall in love with. And whilst we made it in geometric and multifaceted CG, we softened it back down through the time of day and a warm colour palette,” said Morgan.

“It’s hard to miss the fact that the hero is a 50-foot woman gliding through London but we also wanted to make London itself a hero in the ad. We chose dynamic and iconic shots to give it a sense of energy and framed them in a way to show London at its best,” added Neil.

CREDITS

Client: FREE NOW

Agency: Recipe

Animation: SEED Animation Studio

Exec Producer: Neil Kidney

Storyboards: Andrew Hammond + Yohann Auroux

Design: Chris Tulloch McCabe + Georgi Georgiev

3D Artists: Adame Boutrif, Allan Ihsan, Christopher Banasko, Darren Cullis, Doug Kennedy, Erin Woodford, Jonathan Clark, Kornel Makarovicz, Matt Morris, Tammy Smith

Compositing: Jonny Ridge, Morgan Powell, Pavan Balsam

Here’s a frame under construction!

SEED Animation London celebrates 4/20 with a new music video for Bob Marley’s 3 Little Birds

When Three Little Birds was released in 1977 there wasn’t much desire for music videos. Roll on 43 years and Bob’s daughter, Cedella, asked London’s SEED ANIMATION if they would be interested in making a music video to celebrate her dad’s 75th birthday anniversary for release on International Weed Day 4/20 to honor Bob’s Rastafarian roots..

Directed by Morgan Powell, the film is set in a similar world to the well-known tale ‘Three Little Pigs’ and features Little Pig, The Big Bad Wolf and Three Little Birds.

The song’s message, ‘Don’t worry – everything is going to be alright’ takes centre stage as we follow the age-old enemies through a day in their life.

With the help of Three Little Birds (who sing sweet songs), Little Pig and Big Bad Wolf take the song’s advice and we witness an unlikely friendship blossom.

“I figured it would be interesting to pick two well-known enemies and flip their relationship on its head. I wanted to pose the question of what happens if you push through fear or anxiety? What’s on the other side of that? Little did we know when we started the project that by the end of production, the song’s message would be even more relevant” said Morgan.

shots covers the story here

Credits

Client: Universal Music, Tuff Gong
Writer/Director: Morgan Powell
Exec Producer: Neil Kidney
Production Company: Seed Animation
Character Design: Yohann Auroux
Background Design: Anne Masse
Production Assistant: Viktoria Bebok
Animation Consultant: Emma Burch
2D Animators: Josep Bernaus (Lead), Campbell Hartley, Hannah Lau-Walker
Clean-up artist: Lisa O’Sullivan
Compositing: Josep Bernaus

UPDATE: The Big Jig Collaborative Animation Project via SEED Animation

Fun project from our friends at SEED

Full brief available here

UPDATE: Seed received 111 submissions, which were all shared on The Big Jig Instagram page. The best entries were then edited together into a short film. Here’s the final film https://vimeo.com/354747730 Each individual entry is posted here: Click here to download selected images. Animators (in order of appearance): Morgan Powell (Seed) James Carbutt Campbell Hartley Hleb Kuftseryn Andreas Wolfl John LaPrime Pip Williamson Marina Nakagawa Leonie Link Paul Balykin Maya Remenyi Yael Biran Arman Alipour Richard Beerens Music:Sam Worskell from Mcasso Production: Seed Animation

Seed Animation/London Powers Up Gas Networks Ireland

From our good friends at SEED Animation Studio London, check this lovely piece.

 

Watch our man Dan introduce us to renewable gas as he strolls through glorious paper Irish countryside, quaint paper Irish villages and fresh paper Irish pastures… luckily for him and everything in his paper world, it’s not raining.

The very lovely creative genius Hattie Newman built pretty much every prop in this film for Gas Networks Ireland using her signature paper style, for real, before SEED ‘digitalized’ them. They got intimately familiar with all the different types of paper, folds, cuts, tears, bends, creases, wrinkles, crumples and then we replicated all of Hattie’s genius in the world of CGI.

Why on earth did SEED go to such great lengths to build this papercraft world in CG? Simples. Maximum flexibility. Clients love to change things. All the time. So this way they had control of, well, everything, right up to the day of delivery. No putting all the eggs in the basket of a complex-as-feck, 1 shot, 40” stop motion shoot.

The spot was directed by Hattie, while SEED animation directed.  The agency was Rothco.

O, check this making of….

Here’s The Drum’s coverage, and here, full credits:

Director & Designer: Hattie Newman
Production: BlinkArt, Seed Animation Studio
Producer: Kate Myers
Animation Director: Seed Animation Studio
Executive Producer for Seed: Neil Kidney
Agency: Rothco
Agency Producer: Laura Ellis
Animators:
Richenda Wheeler
Darren Cullis
Vladimir Venkov
Omar Sarmiento Del Barrio
Kornel Makarov
Matt Morris
Chris Banasko
Doug Kennedy