Director / choreographer Hans Emanuel has returned to the roster at SEED

Having lived in Europe, Mexico and in the USA, Emanuel wields a cultural polish that few can claim. At the start of his career, he developed a sexy edge shooting beauty commercials in Paris. Currently splitting his time between Barcelona and Los Angeles, he has carried that signature style into broadly acclaimed work for automotive, sports, and lifestyle clients.



SEED Founder/EP Roy Skillicorn began promoting Emanuel in 2014, after meeting him in Venice Beach. Skillicorn was especially motivated by the director’s award-winning commercial for O.P.I. in Paris, featuring a dancing horse that won at Cannes, the Clios and the Cristal Festival.



In 2015, realizing Emanuel’s talent, Skillicorn suggested that he seek work in European marketplace and encouraged him to establish himself there. Taking Skillicorn’s advice, Emanuel spent more time in Barcelona where he found, to his delight, a very accepting market for his stunning, energetic, visually hip imagery. Emanuel developed a narrative directorial flair that incorporates contemporary, youthful lifestyles and often involves body movement, dance and “rhythm,” a major theme in his aesthetic.



His most recent work for Cutty Sark, Nivea, Coca Cola, McDonalds and Audi are examples of this sophisticated style. With this mature reel, Skillicorn felt it was time to welcome him back to Seed and he recently shot a Metamucil project for Publicis NY. The spot, currently airing, was shot in Vancouver and features a lovely young woman dancing in her home, so light on her feet that she actually “floats” in the air.



“I believe Hans’ unique and urbane visions originate from his participation in the various and diverse world cultures that he has both experienced and embraced. Those influences are what makes his work so distinctive, so bewitching and memorable.” Says Skillicorn. “What’s more, Hans’ genteel manner, critical artistic eye and a collaborative attitude toward delivering a client’s message makes him particularly attractive to this market.”