Groove Jones was brought on board to help the Toyota Lexus team develop an advanced Augmented Reality system called the Lexus Augmented Reality Kit (LARK). This interactive application demonstrates how AR can help with the education and training of Toyota team members to understand the features in a vehicle.



The Lexus AR app uses machine learning to “learn” what each of the features and controls are so that it can “identify” what is displaying on the screen. GJ also uses Augmented Reality to place tap-able icons at each button so that the user can bring up the features and sample videos of each button.


Multinational automotive manufacturer Toyota just opened its first visitor attraction in North America at their headquarters in Plano Texas. The 44,000sq ft (13,400sq m) Toyota Experience Center (TEC) is Toyota’s first and only comprehensive museum space in North America. The TEC exists to educate its visitors about Toyota’s past, present and future as a mobility company. The museum features a variety of interactive exhibits and displays, all designed to reflect on the people behind the Toyota brand.