Bowstring captures Sopranos TikTok reactions

When Weber Shandwick needed to quickly turn around a TikTok reaction video for the first-ever Chevy Silverado EV Super Bowl spot, they turned to their longtime partner, global production solution Bowstring Studios

Using remote production capabilities, the Bowstring team captured the live reactions of Jamie-Lynn Sigler and her co-star Robert Iler as they watched the commercial live during the Super Bowl. It was an emotional moment as they experienced the final spot that featured a re-creation of the Sopranos opening sequence with an EV spin.