Carlo Van de Roer and Satellite Lab Crush for Lexus
We'll say it 'til we're blue in the face - and Carlo could make that happen - when it comes to light magic, no one can touch Carlo Van de Roer & Satellite Lab at NYC's CASEY. Enjoy this very cool new project, the LEXUS AURA EXPERIMENT
At the core of Satellite Lab are patented technologies enabling the use of moving light sources. Here, the color was created through a combination of in-camera lighting using PlateLight technology and VFX colorfields.
And here's a sweet long-form version
AGENCY: TEAM ONE
PRODCO: CASEY
DIRECTOR: Carlo Van de Roer / Satellite Lab
EXEC PROD: Patrick Casey
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more deets for geeks ;)
We monitored each subject before and after their experience in the Lexus.
We did so using two different methods.
1. Via a eSense product we measured "Skin response, also known as galvanic skin response (GSR), electrodermal response (EDR) or skin conductance (SC) is a method for measuring your skin's electrical conductance, which varies with its moisture level. Conductance is measured in µSiemens (µS) and is the inverse of electrical resistance."
2. Via an Auracam 6000. "The AuraCam gathers data from your client with hand sensors that take electro-dermal and temperature readings. Using a proprietary algorithm, a representation of aura colors are then projected onto a client’s headshot."