Groove Jones Creates Holograms for Lufthansa Allegris Event + Spirit Halloween’s Fun House
Spirit Halloween In-Store “Carnevil” Fun House Hologram Mirrors
For this Halloween season, Spirit Halloween hired Groove Jones to create an immersive in-store experience, taking shoppers through the eerie world of the Carnevil. Building on past collaborations the project featured new Holofan hologram animations that spooked and captivated visitors as they entered the oversized Fun House of Mirrors displays.
Groove Jones transformed the dark carnival theme into a visually stunning experience, integrating digital displays within funhouse mirrors to create a haunting infinity mirror effect. The meticulously designed holograms brought the creepy carnival to life with 3D visuals that appeared to float inside the mirrors, enhancing the spooky atmosphere.
Hologram Serves as Centerpiece for Lufthansa Allegris Event
Public Standard tasked Groove Jones with creating a striking hologram animation featuring Lufthansa’s iconic crane logo for a special event in Chicago, celebrating the U.S. launch of Lufthansa Allegris. Attendees, including partners, stakeholders, and top customers, were given an exclusive look at the new personalized product while Lufthansa leadership shared future plans for the Group.
As guests entered, they were greeted by a floating 10-foot holoscrim displaying a minimalist Lufthansa Crane Hologram. The animation started with a blank canvas, gradually revealing the iconic crane sketch, symbolizing the airline’s heritage. The scene transitioned seamlessly to a 3D rendering of Lufthansa’s Premium Economy and Business Class seating, showcasing comfort and luxury. The hologram concluded with the crane logo transforming into a metallic brand lock-up, leaving a lasting impression with dramatic lighting effects.
Holograms 101 + Use in Today’s Marketing - Holofans, 3D Displays, Pepper's Ghost, Holoscrim and more!
Holograms have become a powerful tool in marketing, offering immersive experiences that captivate audiences. Groove Jones uses various holographic techniques like Pepper’s Ghost, Holoscrim projection, and LED fans to create stunning visual displays.
These methods bring 3D images to life, from Tupac’s Coachella performance to promoting brands like Lufthansa and Spirit Halloween. Emerging technologies such as Proto Box and Looking Glass continue to push the boundaries of what’s possible, making holograms a go-to for brands looking to create memorable, engaging experiences.