Groove Jones Gets Spooky in Times Square and in-store for Spirit Halloween
Yes, it looks like a 3D billboard, but it is a forced perspective illusion that Dallas-based experiential studio Groove Jones created for Spirit Halloween’s Time Square billboard.
The Groove Jones team built an eye-catching OOH experience that features Jack the Reaper as he smashes through this oversized digital billboard in New York’s Time Square and reaches out to grab onlookers below.
Spirit Halloween In-Store Digital Displays and 3d Transformation of Jack Reaper Character
Spirit Halloween has again tapped Groove Jones to bring some spooky digital animated magic to their in-store displays. Every year, the arrival of Spirit Halloween stores in your local town signals the start of the Halloween season. Families know that in-store displays bring some real thrills to the shopping experience and this year stores were equipped with digital holograms showcasing some fan-favorite characters
We also brought Spirit Halloweens iconic Jack the Reaper to life in 3D. Step into the Dr. J. Reaper Monster Laboratory, where you walk into the display and discover multiple “hologram” experiences. On the sides of the walls, you can peer through barred windows and look into the laboratory cells, which feature new hologram displays.
