The partnership will position the aligned companies to evolve with the changing needs of clients, combining Rodeo Show’s award-winning production expertise and business acumen with Eightfold’s boutique artistic aesthetic, its collective of directors and artists and social capabilities, allowing the talent to focus on creativity and innovation. The partnership will be led by Rodeo Show Founder/EP Raphael Leopold and Eightfold Founders and Directors Nick Stachurski and Kurt Schneider.
“Since the earliest days of Rodeo Show, I have always maintained a passion for supporting the creative vision of directors, artists and storytellers,” notes Leopold, “When I first connected with Nick and his team at Eightfold, it was clear that we shared a vision for creating great work that truly impacts viewers on an emotional level, and I’m excited to team up to help facilitate bringing their slate of talent out in a bigger way.”
“At the core, we are storytellers, and that’s what truly fuels us,” adds Stachurski. Our emphasis has always been on doing anything and everything for the good of the work, and we view every piece of content as an opportunity to tell a better story. We have built a community–based around our Detroit studio space–of sharing ideas, resources and talent to take us all further. On meeting the Rodeo Show team, it was immediately apparent that they shared the same mindset and values and that synergy is exactly what we need to bring our stories to new audiences.”
Rodeo Show will represent the entire directorial roster that falls under the Eightfold umbrella. Fusing client services will allow for time and resources to be focused toward creativity and providing greater accessibility to clients nationwide. The combined directors and artists will also have access to Eightfold’s 7,000 SF downtown Detroit studio, that has become an in-demand location for shooting music videos and creative projects for local artists.
The aligned shops boast a robust slate of talent, combined with a nimble, boutique approach to producing projects of any scope and size. Eightfold serves as a creative incubator for filmmakers and artists that work together to bring compelling stories to life. The collective was founded by Stachurski and Schneider in 2011 and has since become an esteemed social and production entity that attracts top talent that have been behind content for national brands including Wells Fargo, Mercedes Benz, Dodge, Porsche, among many others.